Adobe Adds Generative AI Features to Photoshop Software 

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
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Adobe Adds Generative AI Features to Photoshop Software 

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)

Adobe Inc on Tuesday said it is adding artificial intelligence (AI) technology for generating imagery into Photoshop, its flagship software for editing images.

The San Jose, California-based company said it was the start of a major push to add such AI technologies to its suite of programs aimed at creative professionals.

While programs such as OpenAI's Dall-E have captured the public imagination by transforming text prompts into images, they have not yet seen wide use by big corporations because of legal questions around the data used to develop the systems.

Adobe has sought to address those concerns with a core technology system it calls Firefly, which was specifically created with legal-to-use image data and which Adobe says can be used in commercial settings.

Adobe has been testing the system for about six weeks on a standalone website and on Tuesday said it will add features based on it to Photoshop, perhaps the company's best known product.

One new feature will be called "Generative Fill" and it will allow users to extend an original image that was cropped in too closely with computer-generated content, or add features based on a text description.

The feature can, for example, take a picture of a single flower and turn it into a field of flowers with a mountain range behind it.

Ely Greenfield, chief technology officer for digital media at Adobe, said that the intention of the tool is not to replace graphic artists but to make it faster for them to create new images out of multiple ideas. In the past, they would have had to spend valuable hours searching photo archives and stitching together pieces of existing images by hand.

"This just dramatically accelerates that production work," Greenfield said.



Elon Musk's X Lifts Price for Premium-plus Tier to Pay Creators

Elon Musk acknowledged his bid to buy Twitter may fail, but said he has a "plan B" - Copyright POOL/AFP/File Britta Pedersen
Elon Musk acknowledged his bid to buy Twitter may fail, but said he has a "plan B" - Copyright POOL/AFP/File Britta Pedersen
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Elon Musk's X Lifts Price for Premium-plus Tier to Pay Creators

Elon Musk acknowledged his bid to buy Twitter may fail, but said he has a "plan B" - Copyright POOL/AFP/File Britta Pedersen
Elon Musk acknowledged his bid to buy Twitter may fail, but said he has a "plan B" - Copyright POOL/AFP/File Britta Pedersen

Elon Musk-owned X raised the price of its premium-plus plan in several markets from Dec. 21 as the social media company looks to boost payment for creators on its platform.

The top-tier plan is now priced at $22 a month in the US, up from $16 earlier, according to a blog post. Prices for the basic tier and premium subscriptions remain unchanged at $3 and $8, respectively, Reuters reported.

X changed its revenue-sharing practices in October to ensure subscription fees would more directly contribute to creator payouts and that they are compensated on content quality and engagement rather than ad views alone.

The updated pricing applies to new subscribers, while existing members will retain their current rates until Jan. 20.

X offers premium-plus subscribers ad-free browsing and features such as expanded access to the Grok AI chatbot and Radar, which offers real-time analytics on emerging trends through keyword tracking.

Subscriptions are a key part of Musk's strategy to drive revenue growth at X, the platform which was known as Twitter before the billionaire purchased it and had long relied on advertising dollars.