Adobe Adds Generative AI Features to Photoshop Software 

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
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Adobe Adds Generative AI Features to Photoshop Software 

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)

Adobe Inc on Tuesday said it is adding artificial intelligence (AI) technology for generating imagery into Photoshop, its flagship software for editing images.

The San Jose, California-based company said it was the start of a major push to add such AI technologies to its suite of programs aimed at creative professionals.

While programs such as OpenAI's Dall-E have captured the public imagination by transforming text prompts into images, they have not yet seen wide use by big corporations because of legal questions around the data used to develop the systems.

Adobe has sought to address those concerns with a core technology system it calls Firefly, which was specifically created with legal-to-use image data and which Adobe says can be used in commercial settings.

Adobe has been testing the system for about six weeks on a standalone website and on Tuesday said it will add features based on it to Photoshop, perhaps the company's best known product.

One new feature will be called "Generative Fill" and it will allow users to extend an original image that was cropped in too closely with computer-generated content, or add features based on a text description.

The feature can, for example, take a picture of a single flower and turn it into a field of flowers with a mountain range behind it.

Ely Greenfield, chief technology officer for digital media at Adobe, said that the intention of the tool is not to replace graphic artists but to make it faster for them to create new images out of multiple ideas. In the past, they would have had to spend valuable hours searching photo archives and stitching together pieces of existing images by hand.

"This just dramatically accelerates that production work," Greenfield said.



Microsoft Lays Out Data Protection Plans for European Cloud Customers

Microsoft Chairman and Chief Executive Officer Satya Nadella is pictured onstage during the Microsoft Build conference opening keynote in Seattle, Washington on May 19, 2025. (Photo by Jason Redmond / AFP)
Microsoft Chairman and Chief Executive Officer Satya Nadella is pictured onstage during the Microsoft Build conference opening keynote in Seattle, Washington on May 19, 2025. (Photo by Jason Redmond / AFP)
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Microsoft Lays Out Data Protection Plans for European Cloud Customers

Microsoft Chairman and Chief Executive Officer Satya Nadella is pictured onstage during the Microsoft Build conference opening keynote in Seattle, Washington on May 19, 2025. (Photo by Jason Redmond / AFP)
Microsoft Chairman and Chief Executive Officer Satya Nadella is pictured onstage during the Microsoft Build conference opening keynote in Seattle, Washington on May 19, 2025. (Photo by Jason Redmond / AFP)

Microsoft on Monday said data stored by its European cloud customers would stay in Europe, under European Law, with operations controlled by its local personnel, and under full control of customers.

European companies and governments have been increasingly worrying about their data being moved outside the continent into the hands of other countries such as the US, pushing the American companies such as Microsoft to announce safeguards.

Microsoft in April laid out plans to protect user data as it expands its cloud and AI infrastructure in Europe, including respecting European laws seeking to rein in the power of large technology companies.

On Monday, the company said all remote access by Microsoft engineers to the systems that store and process European data would be approved and monitored by European resident personnel in real-time.

Microsoft said its sovereign private cloud is in preview mode currently and will be generally available later this year.