Tomb Raider Games Firm Embracer Tumbles After Partnership Talks Collapse 

Embracer Group's computer games are seen in Karlstad, Sweden March 8, 2021. (Reuters)  
Embracer Group's computer games are seen in Karlstad, Sweden March 8, 2021. (Reuters)  
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Tomb Raider Games Firm Embracer Tumbles After Partnership Talks Collapse 

Embracer Group's computer games are seen in Karlstad, Sweden March 8, 2021. (Reuters)  
Embracer Group's computer games are seen in Karlstad, Sweden March 8, 2021. (Reuters)  

Swedish games group Embracer on Wednesday said a large planned strategic partnership had fallen through unexpectedly and that it had lowered its profit guidance, sending shares into a tailspin.

The developer, which last year bought several development studios and the intellectual property rights to a number of games including a new Tomb Raider game, said the deal would have "set a new benchmark for the gaming industry".

"Late last night, we were informed that one major strategic partnership that has been negotiated for seven months will not materialize," it said in a statement.

The deal being negotiated included more than $2 billion in contracted development revenue over six years, it said.

"The deal would have enabled a catch-up payment at closing for already capitalized costs for a range of large-budget games, but also notably improved medium-to-long-term profit and cash flow predictability for the duration of the game development projects."

Shares in Embracer were down 40% at 0753 GMT, hitting an all-time low, with analysts saying the drop was due to the news of the deal as well as the lowered outlook.

Hit by game delays, weaker demand, and "lackluster" reception for some new games, Embracer on Wednesday reported a fiscal full-year adjusted operating profit of 915 million crowns ($90.1 million), roughly matching a profit warning issued last week.

It said that on top of the partnership deal falling through, it had had to postpone planned releases of a number of games under development, cutting as a result its adjusted profit forecast for the current year to 7-9 billion crowns, from 10-14 billion seen previously.

Embracer declined to say who the potential partner was.



Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
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Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the US tech giant faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023.

As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.

"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.

"On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimizing channel management."

Huawei made a comeback to the high-end smartphone segment last August with the release of a device powered by a domestically-made chip, defying US sanctions that have cut off its access to the global chipset supply chain.

In an effort to boost sales, Apple has ramped up its discounting efforts this year to entice consumers. The US company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue throughout the year. Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.