Saudi Esports Federation Welcomes Razer Back to Gamers8

Razer, the world’s leading lifestyle brand for gamers, will be the gaming gear partner at “Gamers8: The Land of Heroes”. (SPA)
Razer, the world’s leading lifestyle brand for gamers, will be the gaming gear partner at “Gamers8: The Land of Heroes”. (SPA)
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Saudi Esports Federation Welcomes Razer Back to Gamers8

Razer, the world’s leading lifestyle brand for gamers, will be the gaming gear partner at “Gamers8: The Land of Heroes”. (SPA)
Razer, the world’s leading lifestyle brand for gamers, will be the gaming gear partner at “Gamers8: The Land of Heroes”. (SPA)

The Saudi Esports Federation (SEF) announced on Tuesday that Razer, the world’s leading lifestyle brand for gamers, is to be the gaming gear partner at “Gamers8: The Land of Heroes”, the biggest gaming and esports festival worldwide.

This is the second consecutive year that SEF and Razer have collaborated for Gamers8, following the successful partnership last summer.

Organized by SEF, “Gamers8: The Land of Heroes” runs for eight weeks from July 6 and features elite esports tournaments at the purpose-built venue at Boulevard Riyadh City, as well as live concerts and numerous activities and attractions.

Razer will provide premium hardware from their range of gaming peripherals for VIPs and influencers during Gamers8, as well as having the products showcased during the esports competitions together with the company’s well-known logo on the official broadcast.

Just like last year, a unique Gamers8 x Razer collection will be sold exclusively on-site during the festival, with items from the company’s signature collection also available for purchase.

In addition, SEF and Razer will organize raffles for “Gamers8: The Land of Heroes” attendees, and fans on social media, to win some exclusive gaming gear.

Ahmed Albishri, Deputy CEO at the Saudi Esports Federation, said: “Good partnerships produce great things together, and we are delighted to welcome back Razer as gaming gear partner for another incredible eight-week spell of Gamers8 action.”

“‘Gamers8: The Land of Heroes’ is the destination for gamers this summer and we thank Razer for once again pledging their support to Saudi Arabia’s booming gaming and esports industry,” he added.

“We’re thrilled to partner with Gamers8 once again for this opportunity,” said Flo Gutierrez, Global Esports Director at Razer. "Razer is dedicated to enhancing the gaming experience for gamers worldwide and partnering with the Saudi Esports Foundation for Gamers8 is a demonstration of our commitment to supporting and celebrating the gaming community worldwide. We look forward to another amazing edition of Gamers8.”

“Gamers8: The Land of Heroes” has a prize pool of $45 million – triple that of Gamers8 last year. Full details of all the elite titles appearing at Gamers8 this summer will be released soon.

The festival concludes with the Next World Forum, a gaming and esports forum held at the Four Seasons Hotel Riyadh at Kingdom Center on August 30-31, that brings together sector leaders and experts from around the world.



Microsoft Launches Copilot Chat for Businesses to Boost AI Adoption

FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
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Microsoft Launches Copilot Chat for Businesses to Boost AI Adoption

FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo
FILE PHOTO: A Microsoft logo is pictured on a store in the Manhattan borough of New York City, New York, US, January 25, 2021. REUTERS/Carlo Allegri/File Photo

Microsoft on Wednesday rolled out a chat service allowing businesses to use on-demand AI agents for routine tasks, betting on the pay-as-you-go model to drive up the adoption of the technology.

The free service, Copilot Chat, which uses OpenAI's GPT-4, lets users create AI agents using natural languages such as English and Mandarin for tasks such as market research, writing strategy documents and preparing for meetings, Reuters reported.

However, features including summarizing and transcribing Teams calls and creating PowerPoint slides require a $30 monthly Microsoft 365 Copilot subscription.

Microsoft, like other big technology companies, is under pressure to show returns on its hefty investments in AI, as the software giant is set to spend about $80 billion during its current fiscal year on data centers and AI infrastructure.

After a Gartner report last year raised doubts about Copilot's adoption, Microsoft has been pushing its uptake.

In November, Microsoft began allowing customers to create autonomous agents requiring minimal human intervention, a strategy which some analysts say could offer tech companies a simpler path to monetization.