Twitter Threatens to Sue Meta over Threads Platform

(COMBO) This combination of file pictures created on July 06, 2023 shows Elon Musk as he speaks during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris on June 16, 2023, and Meta CEO Mark Zuckerberg as he speaks during the 2013 TechCrunch Disrupt conference in San Francisco, California, on September 11, 2013. (Photo by Alain JOCARD and JUSTIN SULLIVAN / various sources / AFP)
(COMBO) This combination of file pictures created on July 06, 2023 shows Elon Musk as he speaks during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris on June 16, 2023, and Meta CEO Mark Zuckerberg as he speaks during the 2013 TechCrunch Disrupt conference in San Francisco, California, on September 11, 2013. (Photo by Alain JOCARD and JUSTIN SULLIVAN / various sources / AFP)
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Twitter Threatens to Sue Meta over Threads Platform

(COMBO) This combination of file pictures created on July 06, 2023 shows Elon Musk as he speaks during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris on June 16, 2023, and Meta CEO Mark Zuckerberg as he speaks during the 2013 TechCrunch Disrupt conference in San Francisco, California, on September 11, 2013. (Photo by Alain JOCARD and JUSTIN SULLIVAN / various sources / AFP)
(COMBO) This combination of file pictures created on July 06, 2023 shows Elon Musk as he speaks during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris on June 16, 2023, and Meta CEO Mark Zuckerberg as he speaks during the 2013 TechCrunch Disrupt conference in San Francisco, California, on September 11, 2013. (Photo by Alain JOCARD and JUSTIN SULLIVAN / various sources / AFP)

Twitter has threatened to sue Meta Platforms over its new Threads platform in a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro. Meta, which launched Threads on Wednesday and has logged more than 30 million sign ups, looks to take on Elon Musk's Twitter by leveraging Instagram's billions of users.
Spiro, in his letter, accused Meta of hiring former Twitter employees who "had and continue to have access to Twitter's trade secrets and other highly confidential information," News website Semafor first reported.
"Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information," Spiro wrote in the letter. A Reuters source with knowledge of the letter confirmed its contents on Thursday. Spiro did not respond to a Reuters request for comment. "No one on the Threads engineering team is a former Twitter employee — that's just not a thing," Meta spokesperson Andy Stone said in a Threads post.
A former senior Twitter employee told Reuters they were not aware of any former staffers working on Threads, nor any senior personnel who landed at Meta at all. Meanwhile, Twitter owner Musk said, "Competition is fine, cheating is not," in response to a tweet citing the news.
Meta owns Instagram as well as Facebook. Since Musk's takeover of the social media platform last October, Twitter has received competition from Mastodon and Bluesky among others. Threads' user interface, however, resembles the microblogging platform.
Still, Threads does not support keyword searches or direct messages. To press a trade secret theft claim against Meta, Twitter would need much more detail than what is in the letter, said intellectual property law experts including Stanford law professor Mark Lemley.
"The mere hiring of former Twitter employees (who Twitter itself laid off or drove away) and the fact that Facebook created a somewhat similar site is unlikely to support a trade secrets claim," he said.
Jeanne Fromer, a professor at New York University, said companies alleging trade secret theft must show they made reasonable efforts to protect their corporate secrets. Cases often revolve around secure systems that were circumvented in some way. The newest challenge to Twitter follows a series of chaotic decisions that have alienated both users and advertisers, including Musk's latest move to limit the number of tweets users can read per day.



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.