عربي English Türkçe اردو فارسى
Logo
Latest News
Technology

Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
TT
TT

Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platform's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.
Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.
Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.
The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days.
Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.
Instagram allows users to port their accounts, credentials and followers to Threads, giving the text-based social media platform access to the photo-sharing platform's more-than-2 billion-strong user base.
Several companies have already started making accounts on Thread to post content organically, despite a lack of advertising on the platform.

Most Viewed

 
 
Technology

Royal Commission for AlUla Partners with Google Cloud to Train Over 3,000 Community Members

RCU will invite more than 3,000 participants from AlUla to enroll in specialized courses designed to enhance their knowledge and expertise in key areas such as artificial intelligence, cloud computing, data analytics, and other digital fields - SPA
RCU will invite more than 3,000 participants from AlUla to enroll in specialized courses designed to enhance their knowledge and expertise in key areas such as artificial intelligence, cloud computing, data analytics, and other digital fields - SPA
TT
TT

Royal Commission for AlUla Partners with Google Cloud to Train Over 3,000 Community Members

RCU will invite more than 3,000 participants from AlUla to enroll in specialized courses designed to enhance their knowledge and expertise in key areas such as artificial intelligence, cloud computing, data analytics, and other digital fields - SPA
RCU will invite more than 3,000 participants from AlUla to enroll in specialized courses designed to enhance their knowledge and expertise in key areas such as artificial intelligence, cloud computing, data analytics, and other digital fields - SPA

The Royal Commission for AlUla (RCU) has signed a collaboration agreement with Google Cloud, marking a significant step towards realizing its ambitious vision of transforming AlUla into a center for digital growth and innovation.
Announced at the Google Cloud Summit in Riyadh, the agreement will see the launch of AlUla Skills Lab (ASL), a key initiative aimed at equipping AlUla's residents with cutting-edge digital skills. This milestone underscores RCU's commitment to digital transformation and the enhancement of human capital in the region, SPA reported.
Through this initiative, RCU will invite more than 3,000 participants from AlUla to enroll in specialized courses designed to enhance their knowledge and expertise in key areas such as artificial intelligence, cloud computing, data analytics, and other digital fields.
The training programs will be delivered both in-person and online, following three main tracks: foundational and professional digital skills, data and artificial intelligence, and cloud computing.
The AlUla Skills Lab will also welcome students, educators, and digital enthusiasts from AlUla, providing them with hands-on learning experiences through Google Cloud's suite of digital tools and services. Community members eager to develop their digital expertise and professional skills will have the opportunity to register for these courses, which are open to individuals with a strong interest in exploring the latest technological advancements and applications Google Cloud offers.
Through the ASL initiative, RCU seeks to ensure that the program aligns with its long-term goals for human capacity development. The collaboration also aims to establish an official Google Innovation Lab in AlUla, serving as a dedicated hub for community learning, innovation, and digital literacy.
Developing digital capabilities in AlUla is a fundamental pillar of RCU’s broader strategy, which focuses on expanding smart and digital services to improve the daily lives of residents, businesses, and investors. Enhancing digital skills within the local workforce will also contribute to the sustainable growth and economic diversification of Northwest Arabia and the Kingdom at large.