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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Instagram to Bring Branded Content Tools to Threads

FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Facebook's new rebrand logo Meta is seen on smartphone in front of displayed logo of Facebook, Messenger, Instagram, Whatsapp and Oculus in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platform's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.
Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.
Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.
The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days.
Meta CEO Mark Zuckerberg has said the company would only think about monetizing Threads once there was a clear path to a billion users.
Instagram allows users to port their accounts, credentials and followers to Threads, giving the text-based social media platform access to the photo-sharing platform's more-than-2 billion-strong user base.
Several companies have already started making accounts on Thread to post content organically, despite a lack of advertising on the platform.

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New York State Government to Monitor its Use of AI under a New Law

A video surveillance camera hangs from the ceiling above a subway platform, Oct. 7, 2020, in the Brooklyn borough of New York. (AP Photo/Mark Lennihan, File)
A video surveillance camera hangs from the ceiling above a subway platform, Oct. 7, 2020, in the Brooklyn borough of New York. (AP Photo/Mark Lennihan, File)
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New York State Government to Monitor its Use of AI under a New Law

A video surveillance camera hangs from the ceiling above a subway platform, Oct. 7, 2020, in the Brooklyn borough of New York. (AP Photo/Mark Lennihan, File)
A video surveillance camera hangs from the ceiling above a subway platform, Oct. 7, 2020, in the Brooklyn borough of New York. (AP Photo/Mark Lennihan, File)

New York state government agencies will have to conduct reviews and publish reports that detail how they're using artificial intelligence software, under a new law signed by Gov. Kathy Hochul.

Hochul, a Democrat, signed the bill last week after it was passed by state lawmakers earlier this year.

The law requires state agencies to perform assessments of any software that uses algorithms, computational models or AI techniques, and then submit those reviews to the governor and top legislative leaders along with posting them online, according to The AP.

It also bars the use of AI in certain situations, such as an automated decision on whether someone receives unemployment benefits or child care assistance, unless the system is being consistently monitored by a human.

State workers would also be shielded from having their hours or job duties limited because of AI under the law.

State Sen. Kristen Gonzalez, a Democrat who sponsored the bill, called the law an important step in setting up some guardrails in how the emerging technology is used in state government.