Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
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Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)

Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

"Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday.

After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

Musk's hiring of Linda Yaccarino, former ad chief at Comcast's NBCUniversal as CEO, signaled that ad sales remained a priority for Twitter even as it works to increase subscription revenue. Yaccarino started working at Twitter in early June.

On Thursday, Twitter said that select content creators will be eligible to get a part of the ad revenue the company earns in an attempt to draw more content creators to the site.



Meta Will Only Make Limited Changes to Pay-or-consent Model

People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
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Meta Will Only Make Limited Changes to Pay-or-consent Model

People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo

Meta Platforms will only make limited changes to its pay-or-consent model rolled out in November 2024 and EU antitrust regulators cannot verify for now if the changes are sufficient to comply with an EU antitrust order, the European Commission said on Friday.

"With this in mind, we will consider the next steps, including recalling that continuous non-compliance could entail the application of periodic penalty payments running as of 27 June 2025, as indicated in the non-compliance decision," a Commission spokesperson said in an email.