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Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
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Elon Musk Says Twitter’s Cash Flow Still Negative as Ad Revenue Drops

A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)
A Twitter app icon on a mobile phone is displayed April 26, 2017, in Philadelphia. (AP)

Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

"Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday.

After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

Musk's hiring of Linda Yaccarino, former ad chief at Comcast's NBCUniversal as CEO, signaled that ad sales remained a priority for Twitter even as it works to increase subscription revenue. Yaccarino started working at Twitter in early June.

On Thursday, Twitter said that select content creators will be eligible to get a part of the ad revenue the company earns in an attempt to draw more content creators to the site.

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SDAIA Receives Recognition for Innovative Projects at WSIS Summit in Geneva

SDAIA’s nominated projects represented a distinguished set of technological initiatives that demonstrated innovation, relevance, and impact in their respective fields - SPA
SDAIA’s nominated projects represented a distinguished set of technological initiatives that demonstrated innovation, relevance, and impact in their respective fields - SPA
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SDAIA Receives Recognition for Innovative Projects at WSIS Summit in Geneva

SDAIA’s nominated projects represented a distinguished set of technological initiatives that demonstrated innovation, relevance, and impact in their respective fields - SPA
SDAIA’s nominated projects represented a distinguished set of technological initiatives that demonstrated innovation, relevance, and impact in their respective fields - SPA

The Saudi Data & AI Authority (SDAIA) received certificates for its nominated projects, which were recognized among the best entries at the 2025 World Summit on the Information Society (WSIS) Prizes held in Geneva, Switzerland, highlighting SDAIA’s innovative contributions to the fields of data and artificial intelligence (AI).

SDAIA’s nominated projects represented a distinguished set of technological initiatives that demonstrated innovation, relevance, and impact in their respective fields.

Out of 973 submissions from various countries, they were chosen after an expert evaluation conducted by the International Telecommunication Union (ITU), SPA reported.

The nominated projects included the government cloud-computing platform “Deem,” which provides integrated and flexible cloud services for government entities; the “Nafath” application for biometric identity verification; the “Serti” service within the “Tawakkalna” app that enables users to display their certified academic qualifications; the “Tahseen” project, which uses AI to restore and enhance historical media; and the “Allam” and “Sawtak” projects, both of which represent a significant leap in supporting and processing Arabic using large language models and speech recognition technologies.

These achievements reflect the Kingdom’s commitment, through SDAIA, to reinforcing its global standing as a trusted authority in data and AI, advancing the national digital transformation agenda, and supporting the goals of Saudi Vision 2030. They also contribute to enhancing the Kingdom’s regional and international competitiveness in technology and innovation.