WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp Denies Report that the Platform is Exploring Ads
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WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp's top head on Friday denied a Financial Times report that said the Meta Platforms-owned messaging platform was exploring advertisements as it sought to boost revenue.

"This @FT story is false. We aren't doing this," WhatsApp head Will Cathcart said in a post on social media platform X, formerly known as Twitter.

The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made, citing people familiar with the matter.

FT added that Meta was also deliberating whether to charge a subscription fee to use the app ad-free.
In a statement, WhatsApp told the FT that "we can't account for every conversation someone had in our company but we are not testing this, working on it, and it's not our plan at all."

FT also said many company insiders were against the move.
Meta did not immediately respond to a Reuters request for comment.
Facebook bought WhatsApp, which has always been a free chat app, in 2014 for $19 billion.
Meta has already been working to boost revenue from WhatsApp. CEO Mark Zuckerberg last year said that WhatsApp and Messenger would drive the company's next wave of sales growth, with business messaging "probably going to be the next major pillar" of Meta's business.
WhatsApp's Business application catered to more than 200 million users on its platform, as of June this year, a four-fold jump from about three years ago.



Direct Int’l Communication Traffic via stc Network Increases by 81% During Hajj

stc Group said that it worked this year to increase the capacity of the data network. SPA
stc Group said that it worked this year to increase the capacity of the data network. SPA
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Direct Int’l Communication Traffic via stc Network Increases by 81% During Hajj

stc Group said that it worked this year to increase the capacity of the data network. SPA
stc Group said that it worked this year to increase the capacity of the data network. SPA

stc Group announced Monday that direct international communication traffic during this Hajj season increased by 81% from last year.
The use of social media applications increased by 65%, according to the group, with Snapchat, WhatsApp and Facebook taking the lead. These social media applications enhance the pilgrims’ digital experience and facilitates their connection with their families.
stc Group said that it worked this year to increase the capacity of the data network through partnerships with prominent global service providers such as BICs, Syniverse, and Orange to increase the speed and quality of communication.

The company also strengthened its network by spreading more than 1,900 Wi-Fi points to enhance communication between pilgrims and their families.

stc Group had in place a comprehensive plan for the Hajj season that included major improvements to infrastructure, and modern digital services to pilgrims, such as augmented reality (AR) glasses supported by AI and connected to 5G network, which provide pilgrims with information in several languages, and smooth moving from one place to another through interaction with AI applications.
It also enables them to locate their companions, and get information about the holy sites using voice commands.

The group provides a service that enables pilgrims to communicate with their families through cabins that support high-resolution and high-speed video calls, available to everyone.