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WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp Denies Report that the Platform is Exploring Ads
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WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp Denies Report that the Platform is Exploring Ads

WhatsApp's top head on Friday denied a Financial Times report that said the Meta Platforms-owned messaging platform was exploring advertisements as it sought to boost revenue.

"This @FT story is false. We aren't doing this," WhatsApp head Will Cathcart said in a post on social media platform X, formerly known as Twitter.

The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made, citing people familiar with the matter.

FT added that Meta was also deliberating whether to charge a subscription fee to use the app ad-free.
In a statement, WhatsApp told the FT that "we can't account for every conversation someone had in our company but we are not testing this, working on it, and it's not our plan at all."

FT also said many company insiders were against the move.
Meta did not immediately respond to a Reuters request for comment.
Facebook bought WhatsApp, which has always been a free chat app, in 2014 for $19 billion.
Meta has already been working to boost revenue from WhatsApp. CEO Mark Zuckerberg last year said that WhatsApp and Messenger would drive the company's next wave of sales growth, with business messaging "probably going to be the next major pillar" of Meta's business.
WhatsApp's Business application catered to more than 200 million users on its platform, as of June this year, a four-fold jump from about three years ago.

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Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
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Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)

Microsoft has given its consumer Copilot, an artificial intelligence assistant, a more amiable voice in its latest update, with the chatbot also capable of analyzing web pages for interested users as they browse.

The US software maker now has "an entire army" of creative directors - among them psychologists, novelists and comedians - finessing the tone and style of Copilot to distinguish it, Mustafa Suleyman, chief executive of Microsoft AI, told Reuters in an interview.

In one demonstration of the updated Copilot, a consumer asked what housewarming gift to buy at a grocery store for a friend who did not drink wine. After some back-and-forth, Copilot said aloud: "Italian (olive) oils are the hot stuff right now. Tuscan's my go-to. Super peppery."

The feature rollout, starting Tuesday, is one of the first that Suleyman has overseen since Microsoft created his division in March to focus on consumer products and technology research.

Long identified with business software, Microsoft has had a much harder road in the consumer realm. Its Bing search engine, for instance, is still dwarfed by Google.

Suleyman is hoping for a bigger splash with Copilot, which launched last year in a crowded field of AI chatbots, including OpenAI's ChatGPT and Google's Gemini.

Copilot's newly fashioned voice capabilities make it seem much more of an active listener, giving verbal cues like "cool" and "huh," Suleyman said.

Underlying the product are Microsoft AI, or "MAI," models, plus a technology suite from partner OpenAI, Suleyman said.

Suleyman added that consumers who spend $20 monthly for Copilot Pro can start testing a "Think Deeper" feature that reasons through choices, like whether to move to one city or another.

He said an additional test feature for paying subscribers, Copilot Vision, amounts to "digital pointing" - the ability for users to talk to AI about what they see in a Microsoft Edge browser. Consumers have to opt in, and the content they view will not be saved or used to train AI, Microsoft said.

These updates represent "glimmers" of AI that can be an "ever-present confidant, in your corner," Suleyman said. It's a vision he articulated as CEO of Inflection AI, whose top talent Microsoft poached in a closely watched deal this year.

Suleyman said that eventually, Copilot will learn context from consumers' Word documents, Windows desktops, even their gaming consoles if they grant permission.

Asked what Bill Gates, Microsoft's co-founder, thinks of the company's AI efforts, Suleyman said Gates was excited.

"He's always asking me about when Copilot can read and parse his emails. It's one of his favorite ones," Suleyman said. "We're on the case."