Saudi Arabia’s Ceer, KAUST Partner for Breakthroughs in Smart Mobility

Ceer, Saudi Arabia’s first electric vehicle (EV) brand
Ceer, Saudi Arabia’s first electric vehicle (EV) brand
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Saudi Arabia’s Ceer, KAUST Partner for Breakthroughs in Smart Mobility

Ceer, Saudi Arabia’s first electric vehicle (EV) brand
Ceer, Saudi Arabia’s first electric vehicle (EV) brand

Ceer, Saudi Arabia’s first electric vehicle (EV) brand, and King Abdullah University of Science and Technology (KAUST), a leading graduate research institution, are partnering to research, develop and innovate for breakthroughs in smart mobility.

The agreement covers a host of areas, including connectivity and autonomous driving, and is in line with KAUST’s new strategy to transform research into economically productive innovations in sectors such as sustainable energy.

By working together, Ceer’s technical experts and KAUST’s researchers will advance technologies and find groundbreaking solutions that can be implemented as global firsts in Saudi Arabia, with applications for Ceer’s electric vehicles.

Ceer and KAUST Innovation will work together to develop an automotive vertical in support of Saudi-based, technology-focused SMEs and the Kingdom’s growing automotive manufacturing industry; promote economic diversification; and create jobs.

As part of efforts to enhance cooperation and foster knowledge exchange, Ceer and KAUST will share facilities for the purpose of conducting seminars, conferences, research and development and other collaborative activities.

“Our strategy is built on our ambition to contribute to both Saudi Vision 2030 and the country’s research, development and innovation priorities,” said KAUST President Dr. Tony Chan. “We want to transform groundbreaking research in smart mobility into concepts that can be used by the electric vehicle industry and in Ceer’s own EVs. By joining with Ceer, we can co-develop new ideas and applications that will help reduce emissions, make our vehicles safer and smarter, and ultimately help diversify Saudi Arabia’s economy.”

“I am excited about the opportunity to partner with KAUST to co-create next-gen technologies for our made-in-Saudi electric vehicles,” said Ceer CEO James DeLuca. “Together, we will accelerate research in the automotive industry to create innovations here in the Kingdom while creating more high-value jobs for young nationals to further diversify the Saudi economy.”



Nintendo Sees FY Profit Rising 13%, Switch 2 Unit Sales of 15 Million 

The Nintendo Switch 2 gaming device is pictured at a media event in Tokyo, Japan, April 3, 2025. (Reuters)
The Nintendo Switch 2 gaming device is pictured at a media event in Tokyo, Japan, April 3, 2025. (Reuters)
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Nintendo Sees FY Profit Rising 13%, Switch 2 Unit Sales of 15 Million 

The Nintendo Switch 2 gaming device is pictured at a media event in Tokyo, Japan, April 3, 2025. (Reuters)
The Nintendo Switch 2 gaming device is pictured at a media event in Tokyo, Japan, April 3, 2025. (Reuters)

Nintendo on Thursday forecast operating profit would rise 13% to 320 billion yen ($2.22 billion) in the year ending March.

The Kyoto-based gaming company said it expects to sell 15 million Switch 2 units in the financial year.

For the year ended March, Nintendo reported operating profit fell 46.6% to 282.5 billion yen.

Nintendo is preparing to launch the Switch 2 on June 5.

The games console will succeed the Switch, which has sold more than 150 million units since its 2017 launch and transformed Nintendo's fortunes after the Wii U flopped.

The launch will test Nintendo's ability to manage its supply chain as it works to minimize disruption from a trade war between the United States and China.

Nintendo paused the start of US pre-orders as it considered the impact of increasing US tariffs. It later said it would maintain pricing at $449.99.

Lottery applications in Japan indicate robust demand for the more powerful gaming device, which offers a bigger screen and better graphics than its predecessor.

Xbox maker Microsoft and PlayStation maker Sony have both hiked console prices in recent weeks.