Saudi Arabia’s Ceer, KAUST Partner for Breakthroughs in Smart Mobility

Ceer, Saudi Arabia’s first electric vehicle (EV) brand
Ceer, Saudi Arabia’s first electric vehicle (EV) brand
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Saudi Arabia’s Ceer, KAUST Partner for Breakthroughs in Smart Mobility

Ceer, Saudi Arabia’s first electric vehicle (EV) brand
Ceer, Saudi Arabia’s first electric vehicle (EV) brand

Ceer, Saudi Arabia’s first electric vehicle (EV) brand, and King Abdullah University of Science and Technology (KAUST), a leading graduate research institution, are partnering to research, develop and innovate for breakthroughs in smart mobility.

The agreement covers a host of areas, including connectivity and autonomous driving, and is in line with KAUST’s new strategy to transform research into economically productive innovations in sectors such as sustainable energy.

By working together, Ceer’s technical experts and KAUST’s researchers will advance technologies and find groundbreaking solutions that can be implemented as global firsts in Saudi Arabia, with applications for Ceer’s electric vehicles.

Ceer and KAUST Innovation will work together to develop an automotive vertical in support of Saudi-based, technology-focused SMEs and the Kingdom’s growing automotive manufacturing industry; promote economic diversification; and create jobs.

As part of efforts to enhance cooperation and foster knowledge exchange, Ceer and KAUST will share facilities for the purpose of conducting seminars, conferences, research and development and other collaborative activities.

“Our strategy is built on our ambition to contribute to both Saudi Vision 2030 and the country’s research, development and innovation priorities,” said KAUST President Dr. Tony Chan. “We want to transform groundbreaking research in smart mobility into concepts that can be used by the electric vehicle industry and in Ceer’s own EVs. By joining with Ceer, we can co-develop new ideas and applications that will help reduce emissions, make our vehicles safer and smarter, and ultimately help diversify Saudi Arabia’s economy.”

“I am excited about the opportunity to partner with KAUST to co-create next-gen technologies for our made-in-Saudi electric vehicles,” said Ceer CEO James DeLuca. “Together, we will accelerate research in the automotive industry to create innovations here in the Kingdom while creating more high-value jobs for young nationals to further diversify the Saudi economy.”



Stricken Ubisoft Says to Close British Studio

The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
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Stricken Ubisoft Says to Close British Studio

The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)

Struggling French games giant Ubisoft said Monday that it would close a British studio and lay off 185 people across Europe as part of a restructuring.

The job cuts, which also affect operations in Germany and Sweden, were "part of our ongoing efforts to prioritize projects and reduce costs that ensure long-term stability", Ubisoft told AFP.

Monday's announcement covered the closure of Ubisoft's studio in Leamington in central England and layoffs at another in Newcastle, as well as in Duesseldorf and Stockholm.

The 185 job cuts across Europe compare with around 18,000 worldwide employees at the group.

Ubisoft had already closed studios in San Francisco and Osaka and began winding down its Sydney operation after shooter "XDefiant" last year failed to strike a chord with players, shedding 277 jobs.

Another blow had come with the lukewarm reception of another game, "Star Wars: Outlaws", which missed sales expectations.

And in January, Ubisoft announced a delay to the release of the latest instalment in its money-spinning flagship series "Assassin's Creed", to March 20.

The step forced bosses to lower their financial forecasts for the year, and Ubisoft's shares have fallen more than 40 percent in the past 12 months.

It has said it is considering its "strategic and capitalistic options" going into 2025, with rumors the company could be bought out and taken off the stock market.