Microsoft Is Making 4 Exclusive Xbox Video Games Available to Rival Consoles 

The Xbox logo is pictured at the Paris Games Week in Paris, Nov. 3, 2017. (AP)
The Xbox logo is pictured at the Paris Games Week in Paris, Nov. 3, 2017. (AP)
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Microsoft Is Making 4 Exclusive Xbox Video Games Available to Rival Consoles 

The Xbox logo is pictured at the Paris Games Week in Paris, Nov. 3, 2017. (AP)
The Xbox logo is pictured at the Paris Games Week in Paris, Nov. 3, 2017. (AP)

Several exclusive Xbox games will be soon making their way to rival consoles, the video gaming brand and its parent company, Microsoft, announced Thursday.

In a special edition of the Official Xbox Podcast, Microsoft Gaming CEO Phil Spencer confirmed that four Xbox games will no longer be exclusive. That means players should be able to access them on other companies’ platforms.

Spencer did not provide a firm timeframe or identify the four games but said that two will be “community-driven” games and two will be smaller titles.

“The teams that are building those games have announced plans that are not too far away,” he said. “I won’t be talking about the titles specifically, but I think when they come out, it’ll make sense.”

He did say that Microsoft-owned Bethesda titles Starfield and Indiana Jones were not among them.

Makers of gaming hardware often license popular video games in hopes of getting consumers to buy the devices that hold their exclusive rights.

Xbox’s Thursday announcement suggests that the brand is rethinking that strategy. While Microsoft maintained that there was no fundamental change to its exclusivity approach, Spencer noted that he believes games that are exclusive to one piece of hardware “are going to be a smaller and smaller part of the game industry” within the next five or 10 years.

Microsoft has already been moving away from this through its “Game Pass” subscription service that works something like a Netflix for video games.

The tech giant’s recent acquisition of video game maker Activision Blizzard allows that service to grow even further. On Thursday, Xbox President Sarah Bond announced that the first Activision Blizzard game on Xbox Game Pass will be Diablo IV, starting March 28.

“It’s all part of our commitment to make Xbox, the Xbox experience, and the games that we build as widely available as possible,” Bond said.

Xbox, which has previously ranked third in sales behind PlayStation and Nintendo, is expected to see a significant boost from the Activision Blizzard roster — which, beyond Diablo, also includes blockbuster games like Call of Duty and Overwatch.

Revenue for Microsoft’s Windows-led personal computing business, which includes Xbox games and services, already grew 19% to $16.89 billion in the fourth quarter of 2023 — largely reflecting Activision Blizzard’s impact. Microsoft’s Xbox-related revenues grew by 61% for the period, although the company attributed 55 points of that figure to the addition of Activision Blizzard.

Microsoft completed its purchase of Activision Blizzard for $69 billion back in October, nearly two years after announcing the deal. The Redmond, Washington-based tech giant had to fend off ample global opposition from antitrust regulators and rivals over competition concerns.

Sony, for example, told regulators that it feared Microsoft will deprive its dominant PlayStation game console of popular Activision games or offer subpar versions. But as it sought to persuade regulators and judges to approve the Activision purchase, Microsoft repeatedly defended its approach as good for gaming, saying its goal was to get Activision games to more people on more platforms rather than trying to deprive those games from rival console-makers.



Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
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Apple’s China Market Share Shrinks as Huawei Surges, Data Shows 

A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)
A woman walks past a logo of Apple Inc in Wuhan, Hubei province July 24, 2013. (Reuters)

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the US tech giant faces in its third-largest market.

Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023.

As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.

Overall, China's smartphone shipments rose by 10% in the quarter, Canalys said. Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.

"Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.

"On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimizing channel management."

Huawei made a comeback to the high-end smartphone segment last August with the release of a device powered by a domestically-made chip, defying US sanctions that have cut off its access to the global chipset supply chain.

In an effort to boost sales, Apple has ramped up its discounting efforts this year to entice consumers. The US company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.

Analysts expect Huawei's strong performance to continue throughout the year. Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.

That would make Huawei the No. 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.