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Saudi Media Minister, SDAIA President Launch AI Center for Media

The projects aim to foresee the future of AI and its applications in all forms of media. (SPA)
The projects aim to foresee the future of AI and its applications in all forms of media. (SPA)
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Saudi Media Minister, SDAIA President Launch AI Center for Media

The projects aim to foresee the future of AI and its applications in all forms of media. (SPA)
The projects aim to foresee the future of AI and its applications in all forms of media. (SPA)

Saudi Minister of Media Salman bin Yousef Al-Dosary and Saudi Data and Artificial Intelligence Authority (SDAIA) President Dr. Abdullah bin Sharaf Al-Ghamdi launched on Tuesday the Artificial Intelligence (AI) Center for Media and the Future Camp of Generative Artificial Intelligence for Media.

The two launches, at the start of the Saudi Media Forum 3 held in Riyadh, aim to foresee the future of AI and its applications in all forms of media in a way that enhances the Kingdom's position as a leading country in the AI data field to achieve the goals of the Kingdom's Vision 2030.

The projects aim to boost the national media competencies' benefits of AI to ensure a competitive environment in the media sector's advancement by utilizing advanced technologies.

The launches come within the cooperation framework between the Ministry of Media and SDAIA to achieve integration in the services of the two sectors to meet the aspirations of the wise leadership that aim to achieve the benefit of advanced technologies and reflect them on various government sectors.

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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.