UN General Assembly to Address AI's Potential Risks, Rewards

The UN General Assembly chamber is seen in February 2023. Yuki IWAMURA / AFP/File
The UN General Assembly chamber is seen in February 2023. Yuki IWAMURA / AFP/File
TT

UN General Assembly to Address AI's Potential Risks, Rewards

The UN General Assembly chamber is seen in February 2023. Yuki IWAMURA / AFP/File
The UN General Assembly chamber is seen in February 2023. Yuki IWAMURA / AFP/File

The UN General Assembly will turn its attention to artificial intelligence on Thursday, weighing a resolution that lays out the potentially transformational technology's pros and cons while calling for the establishment of international standards.
The text, co-sponsored by dozens of countries, emphasizes the necessity of guidelines "to promote safe, secure and trustworthy artificial intelligence systems," while excluding military AI from its purview, AFP said.
On the whole, the resolution focuses more on the technology's positive potential, and calls for special care "to bridge the artificial intelligence and other digital divides between and within countries."
The draft resolution, which is the first on the issue, was brought forth by the United States and will be submitted for approval by the assembly on Thursday.
It also seeks "to promote, not hinder, digital transformation and equitable access" to AI in order to achieve the UN's Sustainable Development Goals, which aim to ensure a better future for humanity by 2030.
"As AI technologies rapidly develop, there is urgent need and unique opportunities for member states to meet this critical moment with collective action," US Ambassador to the UN Linda Thomas-Greenfield said, reading a joint statement by the dozens of co-sponsor countries.
According to Richard Gowan, an analyst at the International Crisis Group, "the emphasis on development is a deliberate effort by the US to win goodwill among poorer nations."
"It is easier to talk about how AI can help developing countries progress rather than tackle security and safety topics head-on as a first initiative," he said.
'Male-dominated algorithms'
The draft text does highlight the technology's threats when misused with the intent to cause harm, and also recognizes that without guarantees, AI risks eroding human rights, reinforcing prejudices and endangering personal data protection.
It therefore asks member states and stakeholders "to refrain from or cease the use of artificial intelligence systems that are impossible to operate in compliance with international human rights law or that pose undue risks to the enjoyment of human rights."
Warnings against the technology have become increasingly prevalent, particularly when it comes to generative AI tools and the risks they pose for democracy and society, particularly via fake images and speech shared in a bid to interfere in elections.
UN Secretary-General Antonio Guterres has made AI regulation a priority, calling for the creation of a UN entity modeled on other UN organizations such as the International Atomic Energy Agency (IAEA).
He has regularly highlighted the potential for disinformation and last week warned of bias in technologies designed mainly by men, which can result in algorithms that ignore the rights and needs of women.
"Male-dominated algorithms could literally program inequalities into activities from urban planning to credit ratings to medical imaging for years to come," he said.
Gowan of the International Crisis Group said he didn't "think the US wants Guterres leading this conversation, because it is so sensitive" and was therefore "stepping in to shape the debate."
A race is underway between various UN member states, the United States, China and South Korea, to be at the forefront of the issue.
In October, the White House unveiled rules intended to ensure that the United States leads the way in AI regulation, with President Joe Biden insisting on the need to govern the technology.



Hotels Strive to Be Found as AI Models Conduct Travel Search

The rise of AI to plan and book travel will force hotels to make themselves visible when people describe what type of room they would like. JOEL SAGET / AFP/File
The rise of AI to plan and book travel will force hotels to make themselves visible when people describe what type of room they would like. JOEL SAGET / AFP/File
TT

Hotels Strive to Be Found as AI Models Conduct Travel Search

The rise of AI to plan and book travel will force hotels to make themselves visible when people describe what type of room they would like. JOEL SAGET / AFP/File
The rise of AI to plan and book travel will force hotels to make themselves visible when people describe what type of room they would like. JOEL SAGET / AFP/File

With people increasingly adopting AI to help plan their vacations, hotels are working to make sure that you check them out -- and check in.

Whether using ChatGPT or AI-enabled travel sites like Layla.ai, it is already possible to pose search questions like: "Calm hotel with west-facing balcony" or "Charming hotel with spa that accepts dogs".

This simple switch to plain speech searches belies major technical changes that mean hotels have to learn to become visible to AI models, AFP said.

"We're in complete upheaval: last year 35 percent of French people used artificial intelligence to find a hotel, a cafe or a restaurant," said Nicolas Marette, founder of Cust place, a French company that helps firms optimize their digital presence.

According to a recent study by the Boston Consulting Group (BCG), around 37 percent of travelers are already using AI-enabled online travel sites to plan and book trips.

Hospitality industry players have taken notice.

A quarter of hospitality firms "have an AI strategy that is starting to produce real returns across multiple organizational activities", according to the BCG report.

"What a hotel needs to do to get well referenced by search engines is not the same thing that they need to do to get referenced by artificial intelligence," said Johanna Benesty at BCG.

Moreover, not all AI models "work in the same way," she added.

- Plain speech, elaborate task -

At French hospitality group Accor, which owns dozens of chains including Pullman, Sofitel, Mercure and Ibis, "we've been trying for a year already to understand how to make ourselves more relevant... and be more visible," the group's AI and data science chief Nicolas Maynard told a recent industry conference.

But that can be a challenge as AI users see fewer options, meaning securing a top ranking becomes even more critical.

"It's a big change: with Google a search gives you 50 results... while if you ask ChatGPT it will give you five" and that is it, Maynard added.

The switch to plain speech means big changes for hotels.

"The biggest challenge is to understand vague requests like 'I want a romantic hotel in the south'," Maynard said.

Because Accor's systems do not currently classify properties by such attributes, the group has its work cut out.

"We need to adapt our systems to take semantics into account," Maynard said.

- Hyper detailed -

But beyond semantics, AI will allow hotels to provide customers with a wealth of information.

Best Western France's director Olivier Cohn said he believed "what will make the difference is our ability to answer client questions more thoroughly".

Hotels could respond to even the most detailed client questions such as "knowing if there is a power socket on the left side of the bed because they are used to sleeping on that side of the bed and charging their devices", he said.

While such questions are simple in and of themselves, current systems and staff can struggle to answer in such detail, said Cohn, whose chain counts more than 4,000 hotels throughout the world.

Some hotels are already deploying AI chatbots to help answer simple guest questions, allowing staff to provide higher-value services.

But winning the referencing game isn't only up to the hotels themselves.

BCG notes that "algorithms elevate properties with comprehensive, high-trust, multisource information over those with sparse or inconsistent digital footprints", meaning that client descriptions and reviews will also be important.

But just like online travel agencies (OTA) charge commissions and offer premium service for a price, AI models are already beginning to do the same.

"The familiar OTA commission model will evolve into AI-era distribution fees, charged for prominence and relevance in algorithmic recommendations," the BCG report said.


Google, Meta, TikTok Hit by EU Consumer Complaints about Handling of Financial Scams

FILE PHOTO: The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
FILE PHOTO: The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
TT

Google, Meta, TikTok Hit by EU Consumer Complaints about Handling of Financial Scams

FILE PHOTO: The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
FILE PHOTO: The logo of Meta is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo

Alphabet's Google, Meta Platforms and TikTok were hit with complaints from European Union consumer groups on Thursday for allegedly failing to protect users from financial scams on their platforms, putting them at risk of regulatory fines.

The move highlights growing pressure worldwide on Big Tech to do more to address the negative impacts of social media, particularly for children and vulnerable users.

The complaints, filed by the European Consumer Organisation (BEUC) and 29 of its members in 27 European countries, were submitted to the European Commission and national regulators under the Digital Services Act, which requires large online platforms to do more to tackle illegal and harmful content, Reuters reported.

"Meta, TikTok and Google not only fail to proactively remove fraudulent ads but also do little when being notified about such scams," BEUC Director General Agustin Reyna said in a statement.

"If they fail to address the financial scams circulating on their platforms, fraudsters will continue to reach millions of European consumers daily, leaving people at risk of losing hundreds to thousands of euros to fraud," he said. Google and Meta rejected the complaints and said they work proactively to protect their users.

A Google spokesperson said: "We strictly enforce our ad policies, blocking over 99% of violating ads before they ever run. Our teams constantly update these defences to stay ahead of scammers and protect people."

Meta said it found and removed over 159 million scam ads last year, 92% before anyone reported them. "We invest in advanced AI, tools, and partnerships to stop them," a spokesperson said.

TikTok said it takes action against violations, adding that scams are an industry-wide challenge while bad actors constantly adapt their tactics.

The consumer groups, meanwhile, said they reported nearly 900 ads suspected of breaching EU laws between December last year and March this year but the platforms only took down 27% of the ads and 52% of the reports were rejected or ignored.

The groups urged regulators to investigate whether the companies were complying with the rules and to impose fines for breaches.

DSA fines can reach as much as 6% of a company's global annual turnover.


SDAIA Outlines Comprehensive Data Quality Journey to Support National AI Initiatives

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)
TT

SDAIA Outlines Comprehensive Data Quality Journey to Support National AI Initiatives

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)

The Saudi Data and Artificial Intelligence Authority (SDAIA) highlighted data quality as a critical foundation for enhancing information reliability, boosting performance, and enabling accurate business decisions, as part of its efforts during the Year of Artificial Intelligence 2026 to raise awareness about data importance.

The authority noted that high data quality serves as the cornerstone for sustainable national trust, integrated digital services, operational savings, entrepreneurship, and readiness for artificial intelligence applications, SPA reported.

SDAIA stated that the data quality journey spans five phases, beginning with a creation phase, where data is entered according to standardized criteria.

This is followed by a storage and organization phase to structure data and eliminate duplication, and an integration and sharing phase, which assesses quality before data is reused.

The journey continues through an analysis and use phase, where report accuracy is tied directly to source quality, and culminates in a continuous improvement phase, which utilizes analysis and user feedback to constantly refine data sets.

SDAIA called on organizations to adopt comprehensive data quality practices and strictly adhere to national regulations and standards. This includes integrated data quality planning, prioritizing initial assessments, developing data rules, and establishing clear performance indicators to measure improvement.

The authority also emphasized the importance of conducting periodic reviews and enabling users to report quality problems, which will ultimately maximize the efficiency of digital services and AI applications across the Kingdom.