Intel Reveals Details of New AI Chip to Fight Nvidia Dominance

The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
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Intel Reveals Details of New AI Chip to Fight Nvidia Dominance

The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)
The Intel logo is displayed on computer screens at SIGGRAPH 2017 in Los Angeles, California, US July 31, 2017. (Reuters)

Intel detailed a new version of its artificial intelligence chip at its Vision event on Tuesday that takes aim at Nvidia's dominance in semiconductors that power AI.

Tech companies are hunting for an alternative source of the scarce chips that are needed for AI. Intel said that its new Gaudi 3 chip was capable of training a specific large language models 50% more quickly than Nvidia's prior generation H100 processor. It is also capable of computing generative AI responses, a process called inference, more quickly than the H100 chips for some of the models Intel tested.

"Our customers, first and foremost, are asking for choice in the industry," said Intel vice president, strategy and product management Jeni Barovian. "They are coming to us and they are expecting that Intel, as a computing leader, will follow the wave of (generative AI) and deliver solutions that meet their needs. And they are looking for an open approach."

Intel and Advanced Micro Devices have struggled to produce a compelling bundle of chips and the software necessary to build AI applications that can become a viable alternative to Nvidia. Nvidia controlled roughly 83% of the data center chip market in 2023, with a majority of the remaining 17% share held by Google's custom tensor processing units (TPUs) that it does not sell directly.

Intel used Taiwan Semiconductor Manufacturing Co's 5nm process to build the chips. Gaudi 3 includes two main processor chips fused together, and is more than twice as fast as its predecessor. The chip is designed to be strung together with thousands of others and when done so can generate an enormous amount of computer power.

The Gaudi 3 chip will be available to server builders such as Supermicro and Hewlett Packard Enterprise in the second quarter of this year.

The next generation of Gaudi chips will be code named Falcon Shores.



Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
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Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)

Pinterest shares jumped more than 11% on Friday, after a strong quarterly revenue forecast allayed investor jitters about the uncertainty of advertising spending on its platform amid global economic volatility.

Its robust first-quarter revenue positions it alongside peers Reddit and Facebook-parent Meta, which also saw strong top-line results at a time when deepening global trade tensions have clouded the outlook for many firms dependent on marketing spend.

A shifting US trade policy coupled with escalating geopolitical tensions have sparked fears of a spike in inflation levels and a possible recession, prompting a broader pullback in consumer and enterprise spending.

However, Pinterest's focus on strengthening the effectiveness of its artificial intelligence tools for creating ad campaigns and a growing Gen Z userbase makes it an attractive destination for marketers.

"AI is helping to serve up the right type of ads for different audience segments, which ultimately means there could be a greater propensity to click on the ad if it is relevant," said Dan Coatsworth, investment analyst at AJ Bell.

Pinterest's global monthly active users rose 10% from a year earlier to 570 million in the first quarter, exceeding analysts' expectations according to data compiled by LSEG.

"We believe Pinterest's strategic focus on AI improvements and international expansion is yielding results," said Angelo Zino, senior equity analyst at CFRA Research.

Pinterest flagged a reduction in spending from Asian e-commerce retailers due to the roll-back of the "de minimis" exemption earlier this year, which led notable Chinese advertisers including online marketplace Temu and fast-fashion retailer Shein to slash ad budgets.

Barclays analysts said they expect "trends to worsen in e-commerce advertising" later this year if and when tariffs impact consumer spending.

If gains hold, Pinterest is set to add around $2 billion to its market cap.

The company trades at 14.51 times the estimates of its earnings for the next 12 months, compared with Reddit's 67.65 and Snap's 22.19.