Huawei Launches New Software Brand for Intelligent Driving

FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
TT

Huawei Launches New Software Brand for Intelligent Driving

FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo
FILE PHOTO: The logo of the Huawei Technologies Co. Ltd. is seen outside its headquarters in Shenzhen, Guangdong province, April 17, 2012. REUTERS/Tyrone Siu/File Photo

Chinese tech company Huawei unveiled on Wednesday a new software brand for intelligent driving, marking its latest push to become a major player in the electric vehicle industry.
The new brand Qiankun, symbolizing a combination of heaven and the Kunlun Mountains, plans to provide self-driving systems involving the driving chassis, audio and driver's seat, Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solution (IAS) business unit, said during an event ahead of the Beijing auto show.
"2024 will be the first year for mass commercialization of smart driving and the cumulative number of cars on road equipped with the Huawei self-driving system will top 500,000 by the year-end," Reuters quoted Jin as saying.
He also expected within a year more than 10 car models adopting Huawei’s Qiankun system would hit the market.
The Shenzhen-based tech conglomerate launched its smart car unit in 2019 with the aim that it could become the equivalent of German automotive supplier Bosch of the intelligent EV era and supply software and components to partners.
Huawei said in November that the unit would be spun off into a new company which would receive the unit's core technologies and resources and take investment from partners such as automaker Changan Auto.
It has also unveiled seven EV models in partnership with Chinese automakers so far and they are selling well, Jin said.
They include three Aito brand models under partnership with Seres, the Luxeed S7 sedan co-developed with Chery , two models with Changan Auto-backed Avatr and one with Beijing Automotive Group (BAIC)-owned Arcfox.
On Tuesday, Huawei also unveiled the S9 sedan, the first model under the premium Stelato brand it launched with BAIC.
Its diversification into EVs comes amid an intensifying price war in the world's largest auto market, which is grappling with slowing sales momentum and deepening overcapacity concerns as more than 40 brands vie for consumer attention.
Earlier this month, Huawei-backed Aito offered discounts of up to 20,000 yuan ($2,760) on its new M7 SUVs until the end of April.



Saudi Ministry of Media Signs MoU with Microsoft Arabia on Artificial Intelligence in Media

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
TT

Saudi Ministry of Media Signs MoU with Microsoft Arabia on Artificial Intelligence in Media

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)
The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence. (SPA)

The Saudi Ministry of Media and Microsoft Arabia signed in Riyadh on Tuesday a memorandum of understanding (MoU) to cooperate in several fields, including artificial intelligence.

The areas of cooperation also include developing technical aspects in data analysis, machine learning, security and privacy solutions, and software and service development solutions to improve the quality of local media content and keep pace with global developments to serve the Ministry’s future goals.

The signing ceremony was attended by Assistant Minister of Media Dr. Abdullah bin Ahmed Al-Maghlooth and Microsoft's Executive Vice President of Data and Artificial Intelligence Ziad Mansour.

The Ministry of Media was represented by General Manager of Digital Transformation and Information Technology and General Manager of Cybersecurity Eng. Bassem Al-Hazmi and Microsoft Arabia President Turki Badhris represented the company.

The memorandum aims to boost the media sector in Saudi Arabia, enabling it to contribute to the local economy and benefit from the advancements of artificial intelligence and its various applications in media.