Apple Loses Top Spot in China Market with Shipments Down 6.6% in Q1

FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
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Apple Loses Top Spot in China Market with Shipments Down 6.6% in Q1

FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photo

Apple lost its crown as China's biggest smartphone seller in the first quarter of 2024 as its smartphone shipments fell 6.6% from a year ago amid intense competition, preliminary data from research firm IDC showed on Thursday.

Honor and Huawei were tied for the top spot, with Honor's market share rising to 17.1% and Huawei's share climbing to 17%, IDC said, while the iPhone maker's market share fell to 15.6%.

The IDC declares a statistical tie when the difference between the share of revenue or shipments between two or more vendors is 0.1% or less.

"Apple's price promotions in the quarter were unable to mitigate the impact of the intense competition from Android players," Arthur Guo, senior research analyst at IDC China said in the report.

Overall smartphone shipments in China rose 6.5% to 69.3 million units, according to IDC.

Earlier this week, data from research firm Counterpoint showed Apple's smartphone shipments in China tumbled 19% in the first quarter of the year, the worst performance since 2020.



China's Geely to Launch Hybrids with More Fuel-efficient Engines

FILE PHOTO: The Geely logo is seen at a car dealership in Shanghai, China August 17, 2021. REUTERS/Aly Song/File Photo
FILE PHOTO: The Geely logo is seen at a car dealership in Shanghai, China August 17, 2021. REUTERS/Aly Song/File Photo
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China's Geely to Launch Hybrids with More Fuel-efficient Engines

FILE PHOTO: The Geely logo is seen at a car dealership in Shanghai, China August 17, 2021. REUTERS/Aly Song/File Photo
FILE PHOTO: The Geely logo is seen at a car dealership in Shanghai, China August 17, 2021. REUTERS/Aly Song/File Photo

China's Geely Holding Group on Wednesday said it would launch a series of hybrid models in the first half of next year equipped with its next-generation, more fuel-efficient engine.
Geely's engine achieves a thermal efficiency of up to 46.1%, according to a product certificate issued by the government-owned CATARC Huacheng Certification Co.
Geely said this was among the highest in the world, and would reduce fuel consumption and extend driving range, Reuters said.
The new models will be launched for Geely Auto's Galaxy series and its Lynk & Co brand.
Plug-in hybrids are the fastest growing fuel-type sector in China thanks to their affordability, and competition in the sector is intensifying.
BYD on Tuesday launched two hybrid sedans equipped with its new hybrid tech, priced from 99,800 yuan ($13,800).
BYD said the new hybrid tech enables fuel consumption on depleted batteries of 2.9 liters per 100 km under New European Driving Cycle tests, with a thermal efficiency of 46.06%.