Ineos Drives towards Hydrogen Car Future

An Ineos hydrogen-fuelled Grenadier car is driven on a test track during a 'Roadmap to Decarbonisation' event. Adrian DENNIS / AFP
An Ineos hydrogen-fuelled Grenadier car is driven on a test track during a 'Roadmap to Decarbonisation' event. Adrian DENNIS / AFP
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Ineos Drives towards Hydrogen Car Future

An Ineos hydrogen-fuelled Grenadier car is driven on a test track during a 'Roadmap to Decarbonisation' event. Adrian DENNIS / AFP
An Ineos hydrogen-fuelled Grenadier car is driven on a test track during a 'Roadmap to Decarbonisation' event. Adrian DENNIS / AFP

At a sprawling vehicle test center in the English countryside, a hydrogen-powered Grenadier 4x4 made by Ineos Automotive grips steep and rugged tracks, showcasing its off-road capabilities.
Making the demonstrator car was "a really obvious thing" to do, the company's chief executive Lynn Calder told journalists at the unveiling this week, AFP reported.
The young, fast-expanding company is part of petrochemicals giant and hydrogen producer Ineos, run by British billionaire and Manchester United stakeholder Jim Ratcliffe.
"When we embarked upon the demonstrator project, we saw the opportunity to showcase... that we have a completely uncompromised Grenadier in net zero form," she said at the event called "Road to Decarbonisation".
'Not this decade'
Calder cautioned it would be some time before the car was available to buy amid a limited offering of other hydrogen-powered vehicles that are helping drive a path towards net zero carbon emissions.
Ineos cites the high cost of extracting the Earth's most abundant element and a lack of hydrogen refueling stations, especially in the UK, as obstacles to the development of cars deemed greener than popular electric vehicles (EVs).
Is the car "for tomorrow? No because there isn't infrastructure there", Calder said.
"We will keep it warm, we'll continue to talk about it, we will see it as part of the future but it doesn't feel like it's this decade," she added.
Calder spoke from the UTAC vehicle test center in Millbrook, a village north of London, where the hydrogen-powered vehicle quietly navigated dusty sharp bends and other obstacles.
Hydrogen cars work thanks to the cleanest form of the gas combining with oxygen in a fuel cell to generate electricity. The only waste emitted is water vapor.
Hydrogen-powered buses, cars, trucks and vans are all on the market, made by a small number of companies including Hyundai, Renault, Toyota and Vauxhall.
With governments pressuring the auto sector to go green, Ineos Automotive plans to launch an electric 4x4 in 2027, the Fusilier, to be sold alongside current diesel and petrol versions of the Grenadier.
Speaking against the din of sports cars speeding in the distance, Calder hit out at the UK government's goal of banning the sale of new petrol and diesel cars from 2035.
'Pipe dream plan'
"I don't think it works, I don't think it's achievable, I think we will fail," she predicted, even after Prime Minister Rishi Sunak pushed back the original 2030 date.
The Scottish CEO called it a "pipe dream plan with no strategy around it, no idea how we're going to get there".
Responding, the Department for Transport said a number of incentives were on offer to enable the transition away from polluting vehicles.
It added that demand for EVs was "high", even if recent data shows evidence of slowing sales in the UK and abroad.
Regarding infrastructure, "there are over 61,000 public chargepoints across the UK -- an increase of 44 percent since this time last year", a department spokesperson told AFP.
According to consultants LBST, only 921 hydrogen refueling stations were in operation worldwide at the end of last year.
China was out in front with around 200 stations, or about double the amount in European leader Germany.
The UK currently has just six, even if hydrogen vehicles can offer a longer journey range and are faster at refueling than electric rivals.
Election impact
The country's road to net zero is clouded somewhat by the outcome of this year's general election.
Polls widely suggest that Sunak's Conservatives will lose power to the main opposition Labour Party.
Labour's plans for emissions targets have been called into question after leader Keir Starmer ditched its flagship commitment to spend £28 billion ($35.5 billion) a year on green infrastructure if in power.
Greenpeace UK's senior transport campaigner, Paul Morozzo, called on the next government to reinstate the 2030 ban and increase tax on polluting vehicles.
He added that it must "get on with delivering a proper network of EV charging points all across the country and get the transition to EVs back on the road".
As for hydrogen, with so little infrastructure, the fuel "isn't viable or desirable for mass transit" at the current time, he told AFP.



Google Unleashes ‘AI Mode’ in the Next Phase of Its Journey to Change Search 

Google CEO Sundar Pichai addresses the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. (AFP)
Google CEO Sundar Pichai addresses the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. (AFP)
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Google Unleashes ‘AI Mode’ in the Next Phase of Its Journey to Change Search 

Google CEO Sundar Pichai addresses the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. (AFP)
Google CEO Sundar Pichai addresses the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. (AFP)

Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of internet traffic to websites.

The next phase outlined at Google's annual developers conference includes releasing a new “AI mode” option in the United States. The feature makes interacting with Google's search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.

AI mode is being offered to all comers in the US just two-and-a-half-months after the company began testing with a limited Labs division audience.

Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features, such as the ability to automatically buy concert tickets and conduct searches through live video feeds.

In another example of Google's all-in approach to AI, the company revealed it is planning to leverage the technology to re-enter the smart glasses market with a new pair of Android XR-powered spectacles. The preview of the forthcoming device, which includes a hands-free camera and a voice-powered AI assistant, comes 13 years after the debut of “Google Glass,” a product that the company scrapped after a public backlash over privacy concerns.

Google didn't say when its Android XR glasses will be available or how much they will cost, but disclosed they will be designed in partnership with Gentle Monster and Warby Parker. The glasses will compete against a similar product already on the market from Facebook parent Meta Platforms and Ray-Ban.

AI's big role in Google search

The expansion builds upon a transformation that Google began a year ago with the introduction of conversational summaries called “AI overviews” that have been increasingly appearing at the top of its results page and eclipsing its traditional rankings of web links.

About 1.5 billion people now regularly engage with “AI overviews,” according to Google, and most users are now entering longer and more complex queries.

“What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Google CEO Sundar Pichai said before a packed crowd in an amphitheater near the company's Mountain View, California, headquarters.

AI ripples across the internet

Although Pichai and other Google executives predicted AI overviews would trigger more searches and ultimately more clicks to other sites, it hasn't worked out that way so far, according to the findings of search optimization firm BrightEdge.

Clickthrough rates from Google's search results have declined by nearly 30% during the past year, according to BrightEdge's recently released study, which attributed the decrease to people becoming increasingly satisfied with AI overviews.

The decision to make AI mode broadly available after a relatively short test period reflects Google's confidence that the technology won't habitually spew misinformation that tarnishes its brand's reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexity.

Will AI undercut or empower Google?

The rapid rise of AI alternatives emerged as a recurring theme in legal proceedings that could force Google to dismantle parts of its internet empire after a federal judge last year declared its search engine to be an illegal monopoly.

In testimony during a trial earlier this month, longtime Apple executive Eddy Cue said Google searches done through the iPhone maker's Safari browser have been declining because more people are leaning on AI-powered alternatives.

And Google has cited the upheaval being caused by AI's rise as one of the main reasons that it should only be required to make relatively minor changes to the way it operates its search engine because technology already is changing the competitive landscape.

But Google's reliance on more AI so far appears to be enabling its search engine to maintain its mantle as the internet's main gateway — a position that's main reason its corporate parent, Alphabet Inc., boasts a market value of $2 trillion.

During the year ending in March, Google received 136 billion monthly visits, 34 times more than ChatGPT's average of 4 billion monthly visits, according to data compiled by onelittleweb.com.

Even Google's own AI mode acknowledged that the company's search engine seems unlikely to be significantly hurt by the shift to AI technology when a reporter from The Associated Press asked whether its introduction would make the company even more powerful.

“Yes, it is highly likely that Google's AI mode will make Google more powerful, particularly in the realm of information access and online influence,” the AI mode responded. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.

Even more AI waiting in the wings

Google's upcoming tests in its Labs division foreshadow the next wave of AI technology likely to be made available to the masses.

Besides using its Project Mariner technology to test the ability of an AI agent to buy tickets and book restaurant reservations, Google will also experiment with searches done through live video and an opt-in option to give its AI technology access to people's Gmail and other Google apps so it can learn more about a user's tastes and habits.

Other features on this summer's test list include a “Deep Search” option that will use AI to dig even deeper into complex topics and another tool that will produce graphical presentations of sports and finance data.

Google is also introducing its equivalent of a VIP pass to all its AI technology with an “Ultra” subscription package that will cost $250 per month and include 30 terabytes of storage, too. That's a big step beyond Google's previous top-of-the-line package, which is now called “AI Pro,” that costs $20 per month and includes two terabytes of storage.