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Amazon Shifting to Recycled Paper Filling for Packages in North America

FILE - An Amazon company logo is seen on the facade of a company's building in Schoenefeld near Berlin, Germany, on March 18, 2022. (AP Photo/Michael Sohn, File)
FILE - An Amazon company logo is seen on the facade of a company's building in Schoenefeld near Berlin, Germany, on March 18, 2022. (AP Photo/Michael Sohn, File)
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Amazon Shifting to Recycled Paper Filling for Packages in North America

FILE - An Amazon company logo is seen on the facade of a company's building in Schoenefeld near Berlin, Germany, on March 18, 2022. (AP Photo/Michael Sohn, File)
FILE - An Amazon company logo is seen on the facade of a company's building in Schoenefeld near Berlin, Germany, on March 18, 2022. (AP Photo/Michael Sohn, File)

Amazon is shifting from the plastic air pillows used for packaging in North America to recycled paper because it's more environmentally sound, and it says paper just works better.

The company said Thursday that it's already replaced 95% of the plastic air pillows with paper filler in North America and is working toward complete removal by year's end.

“We want to ensure that customers receive their items undamaged, while using as little packaging as possible to avoid waste, and prioritizing recyclable materials,” Amazon said.

It is the company's largest plastic packaging reduction effort in North America to date and will remove almost 15 billion plastic air pillows from use annually.

Almost all customer deliveries for Prime Day this year, which happens next month, will contain plastic no air pillows, according to Amazon.

The e-commerce giant has faced years of criticism about its use of plastic from environmental groups, including a nonprofit called Oceana, which has been releasing its own reports on Amazon’s use of plastic packaging.

Matt Littlejohn, senior vice president of strategic initiatives at Oceana, said that Amazon's efforts to reduce plastic packaging is welcome news, but that there's still more that the company can do, The AP reported.

“While this is a significant step forward for the company, Amazon needs to build on this momentum and fulfill its multiyear commitment to transition its North America fulfillment centers away from plastic,” Littlejohn said in a prepared statement. "Then, the company should expand these efforts and also push innovations like reusable packaging to move away from single-use packaging everywhere it sells and ships.”

Amazon began transition away from plastic air pillows in October at an automated fulfillment center in Ohio. The company said that it was able to test and learn at the center there, which helped it move quickly on transitioning to recycled paper filling.

The transition process included changing out machinery and training employees on new systems and machines.

Amazon discovered through testing that the paper filler, which is made from 100% recyclable content and is curbside recyclable, offers the same, if not better protection during shipping compared with plastic air pillows, the company said.

Christian Garcia, who works at Amazon's fulfillment center in Bakersfield, California, said in a release that the paper filler is easier to work with and that the machinery gives staff more space so that it's easier to pack orders.

Ongoing efforts to reduce waste include a campaign to ship items without any additional packaging, the company said. In 2022, 11% of all of Amazon's packages shipped worldwide were without added delivery packaging.

Other efforts include piloting new technology with artificial intelligence and robotics company Glacier to use AI-powered robots to automate the sorting of recyclables and collect real-time data on recycling streams for companies. It's also partnering with the U.S. Department of Energy on new materials and recycling programs.

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Meta Unveils Cheaper VR Headset, AI Updates and Shows off Prototype for Holographic AR Glasses

Meta CEO Mark Zuckerberg wearing glasses (Reuters).
Meta CEO Mark Zuckerberg wearing glasses (Reuters).
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Meta Unveils Cheaper VR Headset, AI Updates and Shows off Prototype for Holographic AR Glasses

Meta CEO Mark Zuckerberg wearing glasses (Reuters).
Meta CEO Mark Zuckerberg wearing glasses (Reuters).

Meta unveiled updates to the company's virtual reality headset and Ray Ban smart glasses on Wednesday as it tries to demonstrate its artificial intelligence prowess and the next generation of computing platforms beyond smartphones and computers.
CEO Mark Zuckerberg also showed off Orion, a prototype he called “the most advanced glasses the world has ever seen.”
“The technical challenges to make them are insane,” Zuckerberg told a crowd of developers and journalists at Meta's Menlo Park, California, headquarters. The holographic augmented reality glasses, for one, needed to be glasses — not a bulky headset. There are no wires and they have to weigh less than 100 grams (3.5 ounces), among other things. And beyond interacting with your voice, typing or hand gestures, Orion has a “wrist-based neural interface” — it lets you send a signal from your brain to the device, using a wristband that translates nerve signals into digital commands.
There is no release date for Orion — Zuckerberg called it a “glimpse of the future.”
Seemingly in his element speaking to a cheering crowd, Zuckerberg said Meta is working to “bring the future to everyone” with its headsets, glasses and AI system. As part of an update to its Llama model, people will now be able to interact with Meta AI by speaking, with voices from celebrities such as John Cena, Judi Dench and Awkwafina.
“We are trying to build a future that is more open, more accessible, more natural, and more about human connection," Zuckerberg said. ”This is the continuation of the values and ideas that we have brought to the apps and technology that we have built over Meta’s first 20 years.”
An AI update aimed at influencers allows them to craft AI versions of themselves — for interacting with fans. On the keynote stage, an AI version of creator Don Allen Stevenson III appeared on the screen and answered a few questions just as the actual creator would. When Zuckerberg asked the AI creator about cattle ranching, it responded “my expertise lies in technology and design, not agriculture.” An earlier version of this tool was text only.
Other AI updates include live translation, which Zuckerberg demonstrated on stage. While wearing the smart glasses, Zuckerberg spoke in English to Mexican mixed martial artist Brandon Moreno replying in Spanish — the conversation was translated in real time. People can also dub their videos in another language so that it looks like they are speaking natively — even going so far as changing their lips movements to match.
Meta AI now has 500 million users, the company said. Jeremy Goldman of the research firm Emarketer called the number “jaw-dropping.”
“Meta has transformed from just a social media company into an AI powerhouse. Zuckerberg’s move to celebrity voices is not just for fun — it’s a direct challenge to OpenAI, with an emphasis on real-world utility," Goldman said.
Meta, which introduced the Quest 3 last year, also showed off a cheaper version of the VR goggles — the 3S — that will cost $299. The regular Quest 3 costs $499. The S3 will start shipping on Oct. 15.
“Meta is aggressively undercutting Apple’s Vision Pro to dominate the middle-tier AR/VR market,” Goldman said. Those VR goggles, which came out earlier this year after much anticipation, cost $3,500.
While VR goggles have grabbed more headlines, the augmented reality Ray Bans turned out to be a sleeper hit for Meta. The company hasn't disclosed sales numbers, but Zuckerberg said during Meta's July earnings call that the glasses “continue to be a bigger hit sooner than we expected — thanks in part to AI.” Zuckerberg said on Wednesday that Meta seems to have gotten past the supply issues that plagued the Ray Bans a few months ago due to high demand.
“They are kind of the perfect form factor for AI,” Zuckerberg said. The glasses, he added, let an AI assistant “see what you see, hear what you hear” and help you go about your day.
For instance, you can ask the glasses to remind you where you parked or to pick up groceries, look at a pile of fruit and come up with a smoothie recipe, or help you pick out a party outfit.
Meta — which renamed itself from Facebook in 2021, still makes nearly all of its money from advertising. In its most recent quarter, 98% of its more than $39 billion in revenue came from ads. At the same time, the company is investing heavily in AI and what Zuckerberg sees as the next generation of computing platforms such as VR headsets and AR glasses.
“VR headsets, despite Meta’s assertion, will not go mainstream," said Forrester research director Mike Proulx. “They’re too cumbersome, and people can only tolerate them in short bursts.”
Glasses, on the other hand “put computing power directly into a common and familiar form factor. As the smart tech behind these glasses matures, they have the potential to disrupt everyday consumers’ interactions with brands.”
Proulx said the Orion prototype "sets the stage for a future where a revolutionary 3D computing platform is within reach and can actually be useful to the everyday consumer.”