Samsung Electronics Workers Strike as Union Voice Grows in SKorea

The National Samsung Electronics Union (NSEU) workers hold placards and shout slogans during a general strike to disrupt production between July 8 and 10, in front of the Samsung Electronics Nano City Hwaseong Campus in Hwaseong, South Korea, July 8, 2024. REUTERS/Kim Soo-hyeon
The National Samsung Electronics Union (NSEU) workers hold placards and shout slogans during a general strike to disrupt production between July 8 and 10, in front of the Samsung Electronics Nano City Hwaseong Campus in Hwaseong, South Korea, July 8, 2024. REUTERS/Kim Soo-hyeon
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Samsung Electronics Workers Strike as Union Voice Grows in SKorea

The National Samsung Electronics Union (NSEU) workers hold placards and shout slogans during a general strike to disrupt production between July 8 and 10, in front of the Samsung Electronics Nano City Hwaseong Campus in Hwaseong, South Korea, July 8, 2024. REUTERS/Kim Soo-hyeon
The National Samsung Electronics Union (NSEU) workers hold placards and shout slogans during a general strike to disrupt production between July 8 and 10, in front of the Samsung Electronics Nano City Hwaseong Campus in Hwaseong, South Korea, July 8, 2024. REUTERS/Kim Soo-hyeon

Samsung Electronics workers began a three-day strike for better pay on Monday, with their union pointing to further action should South Korea's biggest conglomerate continue to fall short of its demands.
The National Samsung Electronics Union (NSEU), whose roughly 30,000 members make up almost a quarter of the firm's South Korean workforce, also wants an extra day of annual leave for unionized workers and changes to the employee bonus system, Reuters reported.
Low participation and automated production means the strike is unlikely to have a significant impact on output at the world's biggest memory chipmaker, analysts said. Still, it signals a decline in staff morale at a pivotal point in the chip industry as tech firms embrace artificial intelligence.
The union's first industrial action last month involved coordinating annual leave to stage a mass walkout, which Samsung said had no impact on business activity. The firm said on Monday there was no disruption in production.
The union, which did not disclose last month's strike participation levels, said 6,540 workers will be striking this week, mostly at manufacturing sites and in product development. It said the strike includes workers who monitor automated production lines and equipment so operations could be affected.
Union officials said about 3,000 strikers attended a rally in the rain near Samsung's headquarters in Hwaseong, south of Seoul.
Union president Son Woo-mok disputed media reports of low participation, telling Reuters that the five-year-old union did not have enough time to educate members about the issues.
"Education about labor unions ... has not been enough. But I don't think this participation is low because our union is still young compared to other unions," he said.
Lee Hyun-kuk, the union's vice president, said there could be further strikes if Samsung does not improve its proposals.
Samsung's proposals include flexibility in pay and annual leave conditions but do not meet union demands of increased pay and leave, Lee told Reuters.
Union officials also want equality in the bonus system. They said bonuses for rank-and-file workers are calculated by deducting the cost of capital from operating profit, whereas those for executives are based on personal performance goals.
The union's membership has grown since Samsung pledged in 2020 to stop discouraging organized labor. Its growing voice is demanding attention just as Samsung struggles to navigate competition in chips used for artificial intelligence (AI) applications, analysts said.



Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
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Microsoft Revamps AI Copilot with New Voice, Reasoning Capabilities

Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)
Copilot logo is seen in this illustration taken May 20, 2024. (Reuters)

Microsoft has given its consumer Copilot, an artificial intelligence assistant, a more amiable voice in its latest update, with the chatbot also capable of analyzing web pages for interested users as they browse.

The US software maker now has "an entire army" of creative directors - among them psychologists, novelists and comedians - finessing the tone and style of Copilot to distinguish it, Mustafa Suleyman, chief executive of Microsoft AI, told Reuters in an interview.

In one demonstration of the updated Copilot, a consumer asked what housewarming gift to buy at a grocery store for a friend who did not drink wine. After some back-and-forth, Copilot said aloud: "Italian (olive) oils are the hot stuff right now. Tuscan's my go-to. Super peppery."

The feature rollout, starting Tuesday, is one of the first that Suleyman has overseen since Microsoft created his division in March to focus on consumer products and technology research.

Long identified with business software, Microsoft has had a much harder road in the consumer realm. Its Bing search engine, for instance, is still dwarfed by Google.

Suleyman is hoping for a bigger splash with Copilot, which launched last year in a crowded field of AI chatbots, including OpenAI's ChatGPT and Google's Gemini.

Copilot's newly fashioned voice capabilities make it seem much more of an active listener, giving verbal cues like "cool" and "huh," Suleyman said.

Underlying the product are Microsoft AI, or "MAI," models, plus a technology suite from partner OpenAI, Suleyman said.

Suleyman added that consumers who spend $20 monthly for Copilot Pro can start testing a "Think Deeper" feature that reasons through choices, like whether to move to one city or another.

He said an additional test feature for paying subscribers, Copilot Vision, amounts to "digital pointing" - the ability for users to talk to AI about what they see in a Microsoft Edge browser. Consumers have to opt in, and the content they view will not be saved or used to train AI, Microsoft said.

These updates represent "glimmers" of AI that can be an "ever-present confidant, in your corner," Suleyman said. It's a vision he articulated as CEO of Inflection AI, whose top talent Microsoft poached in a closely watched deal this year.

Suleyman said that eventually, Copilot will learn context from consumers' Word documents, Windows desktops, even their gaming consoles if they grant permission.

Asked what Bill Gates, Microsoft's co-founder, thinks of the company's AI efforts, Suleyman said Gates was excited.

"He's always asking me about when Copilot can read and parse his emails. It's one of his favorite ones," Suleyman said. "We're on the case."