Mark Zuckerberg, AI's 'Open Source' Evangelist

FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
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Mark Zuckerberg, AI's 'Open Source' Evangelist

FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo

Mark Zuckerberg, the founder of Facebook and CEO of Meta, has become an unexpected evangelist for open source technology when it comes to developing artificial intelligence, pitting him against OpenAI and Google.
The 40-year-old tech tycoon laid out his vision in an open letter titled "Open Source AI is the Path Forward" this week. Here is what you need to know about the open versus closed model AI debate, said Agence France Presse.
What is 'open source'?
The history of computer technology has long pitted open source aficionados against companies clinging to their intellectual property.
"Open source" refers to software development where the program code is made freely available to the public, allowing developers to tinker and build on it as they wish.
Many of the internet's foundational technologies, such as the Linux operating system and the Apache web server, are products of open source development.
However, open source is not without challenges. Maintaining large projects, ensuring consistent quality, and managing a wide range of contributors can be complex.
Finally, almost by definition, keeping open source projects financially sustainable is a challenge.
Why is Meta AI 'open source'?
Zuckerberg is probably the last person you would expect to embrace open source.
The company maintains total control over its Instagram and Facebook platforms, leaving little to no leeway for outside developers or researchers to tinker around.
The Cambridge Analytica scandal, in which an outside vendor was revealed in 2018 to be using the platform to gather user information for nefarious practices, only made the company more protective.
Meta's sudden embrace of the open source ethos is driven by its bitterness towards Apple, whose iPhone rules keep a tight control on what Meta and all outside apps can do on their devices.
"One of my formative experiences has been building our services constrained by what Apple will let us build on their platforms," Zuckerberg said.
“Between the way they tax developers, the arbitrary rules they apply, and all the product innovations they block from shipping, it's clear that Meta and many other companies would be freed up if...competitors were not able to constrain what we could build,” he wrote.
That concern has now spread to generative AI, but this time it is Microsoft-backed OpenAI and Google that are the closed-fence culprits that charge developers and keep a tight lid on their AI technology.
Doubters argue that Meta is embracing open source because it came late to the AI party, and is seeking to blow open the field with free access to a powerful model.
What is Llama?
Meta's open source LLaMA 3.1 (for Large Language Model Meta AI) is the company’s latest version of its generative AI technology that can spew out human standard content in just seconds.
Performance-wise, it can be compared to OpenAI’s GPT-4 or Google’s Gemini, and like those models is "trained" before deployment by ingesting data from the internet.
But unlike those models, developers can access the technology for free, and make adaptations as they see fit for their specific use cases.
Meta says that LLaMA 3.1 is as good as the best models out there, but unlike its main rivals, it only deals with text, with the company saying it will later match the others with images, audio and video.
Security threat
In the rivalry over generative AI, defenders of the closed model argue that the Meta way is dangerous, as it allows bad actors to weaponize the powerful technology.
In Washington, lobbyists argue over the distinction, with opponents to open source insisting that models like Llama can be weaponized by countries like China.
Meta argues that transparency assures a more level playing field and that a world of closed models will ensure that only a few big companies, and a powerhouse nation like China, will be in control.
Startups, universities, and small businesses will "miss out on opportunities," Zuckerberg said.



Impostor Uses AI to Impersonate Rubio and Contact Foreign and US Officials

Secretary of State Marco Rubio attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Department, June 27, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)
Secretary of State Marco Rubio attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Department, June 27, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)
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Impostor Uses AI to Impersonate Rubio and Contact Foreign and US Officials

Secretary of State Marco Rubio attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Department, June 27, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)
Secretary of State Marco Rubio attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Department, June 27, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)

The State Department is warning US diplomats of attempts to impersonate Secretary of State Marco Rubio and possibly other officials using technology driven by artificial intelligence, according to two senior officials and a cable sent last week to all embassies and consulates.

The warning came after the department discovered that an impostor posing as Rubio had attempted to reach out to at least three foreign ministers, a US senator and a governor, according to the July 3 cable, which was first reported by The Washington Post.

The recipients of the scam messages, which were sent by text, Signal and voice mail, were not identified in the cable, a copy of which was shared with The Associated Press.

“The State Department is aware of this incident and is currently investigating the matter,” it said. “The department takes seriously its responsibility to safeguard its information and continuously takes steps to improve the department’s cybersecurity posture to prevent future incidents.”

It declined to comment further due to “security reasons” and the ongoing investigation.

One of the officials said the hoaxes had been unsuccessful and “not very sophisticated.” Nonetheless, the second official said the department deemed it “prudent” to advise all employees and foreign governments, particularly as efforts by foreign actors to compromise information security increase.

The officials were not authorized to discuss the matter publicly and spoke on condition of anonymity.

“There is no direct cyber threat to the department from this campaign, but information shared with a third party could be exposed if targeted individuals are compromised,” the cable said.

The FBI warned in a public service announcement this past spring of a “malicious text and voice messaging campaign” in which unidentified “malicious actors” have been impersonating senior US government officials.

The scheme, according to the FBI, has relied on text messages and AI-generated voice messages that purport to come from a senior US official and that aim to dupe other government officials as well as the victim’s associates and contacts.

It is the second high-level Trump administration official to face such AI-driven impersonation.

The government was investigating after elected officials, business executives and other prominent figures received messages from someone impersonating President Donald Trump’s chief of staff, Susie Wiles. Text messages and phone calls went out from someone who seemed to have gained access to the contacts in Wiles’ personal cellphone, The Wall Street Journal reported in May.

Some of those who received calls heard a voice that sounded like Wiles, which may have been generated by artificial intelligence, according to the newspaper. The messages and calls were not coming from Wiles’ number, the report said.