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OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
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OpenAI Enters Google-Dominated Search Market with SearchGPT 

OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)

OpenAI is venturing into a territory long dominated by Google with the selective launch of SearchGPT, an artificial intelligence-powered search engine with real-time access to information from the internet.

The move, announced on Thursday, also places the AI giant in competition with its largest backer Microsoft's Bing search and emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.

Shares of Google's parent company Alphabet ended 3% lower on Thursday after OpenAI's announcement.

OpenAI said it has opened sign-ups for the new tool, which is currently in the prototype stage and is being tested with a small group of users and publishers. The company plans to integrate the best features from the search tool into ChatGPT in the future.

"AI-powered search tools from OpenAI and Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game," Canaccord Genuity analyst Kingsley Crane said.

Google dominates the search engine market with a 91.1% share as of June, according to web analytics firm Statcounter.

SearchGPT will provide summarized search results with source links in response to user queries, OpenAI said in a blog post. Users will also be able to ask follow-up questions and receive contextual responses.

The company will give publishers access to tools for managing how their content appears in SearchGPT results. News Corp and The Atlantic are publishing partners for SearchGPT.

SearchGPT signals a closer collaboration between publishers and OpenAI, following content licensing agreements with major organizations like Associated Press, News Corp and Axel Springer.

"Newer AI-powered search providers could face challenges of their own, with Perplexity already facing pending legal action from publishers like Wired and Forbes, and Condé Nast," said Crane.

Major search engines have been trying to integrate AI into search since ChatGPT first launched in November 2022. Microsoft, through its early investment, adopted OpenAI technology for its Bing search engine, while Google rolled out AI-powered summaries for the wider public at its developer conference in May.

Google did not respond to a Reuters query on the potential impact of SearchGPT on its business.

Reuters had earlier reported on OpenAI's plans around AI search in May.

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Mark Zuckerberg, AI's 'Open Source' Evangelist

FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
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Mark Zuckerberg, AI's 'Open Source' Evangelist

FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo
FILE PHOTO: Meta's CEO Mark Zuckerberg testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the US Capitol, in Washington, US, January 31, 2024. REUTERS/Nathan Howard/File Photo

Mark Zuckerberg, the founder of Facebook and CEO of Meta, has become an unexpected evangelist for open source technology when it comes to developing artificial intelligence, pitting him against OpenAI and Google.
The 40-year-old tech tycoon laid out his vision in an open letter titled "Open Source AI is the Path Forward" this week. Here is what you need to know about the open versus closed model AI debate, said Agence France Presse.
What is 'open source'?
The history of computer technology has long pitted open source aficionados against companies clinging to their intellectual property.
"Open source" refers to software development where the program code is made freely available to the public, allowing developers to tinker and build on it as they wish.
Many of the internet's foundational technologies, such as the Linux operating system and the Apache web server, are products of open source development.
However, open source is not without challenges. Maintaining large projects, ensuring consistent quality, and managing a wide range of contributors can be complex.
Finally, almost by definition, keeping open source projects financially sustainable is a challenge.
Why is Meta AI 'open source'?
Zuckerberg is probably the last person you would expect to embrace open source.
The company maintains total control over its Instagram and Facebook platforms, leaving little to no leeway for outside developers or researchers to tinker around.
The Cambridge Analytica scandal, in which an outside vendor was revealed in 2018 to be using the platform to gather user information for nefarious practices, only made the company more protective.
Meta's sudden embrace of the open source ethos is driven by its bitterness towards Apple, whose iPhone rules keep a tight control on what Meta and all outside apps can do on their devices.
"One of my formative experiences has been building our services constrained by what Apple will let us build on their platforms," Zuckerberg said.
“Between the way they tax developers, the arbitrary rules they apply, and all the product innovations they block from shipping, it's clear that Meta and many other companies would be freed up if...competitors were not able to constrain what we could build,” he wrote.
That concern has now spread to generative AI, but this time it is Microsoft-backed OpenAI and Google that are the closed-fence culprits that charge developers and keep a tight lid on their AI technology.
Doubters argue that Meta is embracing open source because it came late to the AI party, and is seeking to blow open the field with free access to a powerful model.
What is Llama?
Meta's open source LLaMA 3.1 (for Large Language Model Meta AI) is the company’s latest version of its generative AI technology that can spew out human standard content in just seconds.
Performance-wise, it can be compared to OpenAI’s GPT-4 or Google’s Gemini, and like those models is "trained" before deployment by ingesting data from the internet.
But unlike those models, developers can access the technology for free, and make adaptations as they see fit for their specific use cases.
Meta says that LLaMA 3.1 is as good as the best models out there, but unlike its main rivals, it only deals with text, with the company saying it will later match the others with images, audio and video.
Security threat
In the rivalry over generative AI, defenders of the closed model argue that the Meta way is dangerous, as it allows bad actors to weaponize the powerful technology.
In Washington, lobbyists argue over the distinction, with opponents to open source insisting that models like Llama can be weaponized by countries like China.
Meta argues that transparency assures a more level playing field and that a world of closed models will ensure that only a few big companies, and a powerhouse nation like China, will be in control.
Startups, universities, and small businesses will "miss out on opportunities," Zuckerberg said.