Google Unveils New Phones and Other Gadgets Powered by AI

A close-up shows the Google logo on a smartphone in Berlin, Germany, 07 July 2020 (reissued 05 August 2024). (EPA)
A close-up shows the Google logo on a smartphone in Berlin, Germany, 07 July 2020 (reissued 05 August 2024). (EPA)
TT

Google Unveils New Phones and Other Gadgets Powered by AI

A close-up shows the Google logo on a smartphone in Berlin, Germany, 07 July 2020 (reissued 05 August 2024). (EPA)
A close-up shows the Google logo on a smartphone in Berlin, Germany, 07 July 2020 (reissued 05 August 2024). (EPA)

Alphabet’s Google on Tuesday unveiled a lineup of new Pixel smartphones with deeper integrations of its artificial intelligence technology as it races to incorporate AI into its hardware.

The event at Alphabet’s headquarters in Mountain View, California, bucks a tradition Google has maintained with every iteration of Pixel - its flagship smartphone launched in October 2016 - to announce the new version in autumn.

The earlier timing is Google’s latest bid to keep up with rivals in injecting AI features into its consumer-facing products and comes ahead of Apple's planned launch of a new iPhone in September. In June, Apple announced that devices including its latest version of iPhones would get upgrades that include "Apple Intelligence," a slew of generative AI-powered features within native applications, and an integration with ChatGPT, the chatbot developed by Microsoft-backed OpenAI.

"We've seen a lot of AI announcements in a short burst of time as of late. I don't think you want to sit on it too long if you're Google," said IDC analyst Linn Huang.

New AI integrations announced on Tuesday include a Pixel-only feature that lets users search for information stored in screenshots. Android users can also now pull up Gemini, Google’s chatbot, as an overlay on top of another app to answer questions or generate content.

Pixel 9, the base 6.3-inch display model, will retail at a starting price of $799, which is $100 more than the previous model. This and the 6.8-inch Pixel 9 Pro XL will begin shipping later in August, a company spokesperson said. The Pixel 9 Pro, which comes with added features like a better camera, and the foldable Pixel 9 Pro Fold will ship in September.

The new gadgets are available to preorder on Tuesday.

Google holds less than 1% market share in global smartphone shipments as of the second quarter of 2024, according to IDC. It trails far behind Samsung’s market share of 18.9% and Apple's market share of 15.8%, according to IDC. That is in part because Google has entered fewer markets and is focused on higher-end price segments.

In the United States, Google's 4.5% share makes it the fourth-biggest smartphone maker, according to IDC.

But the Pixel line has also enabled Google to show off advances and spur the developer ecosystem around its Android operating system, which is used by device manufacturers like Samsung. Android represents one of several frontlines where Google is battling competitors to embed AI in ways that consumers will use. In May, it debuted a swath of upgrades to core products like its search engine.

The company's engineers redesigned the Pixel's exterior and included camera upgrades as well as Google's new Tensor G4 chip.

Google announced new versions of its smartwatch, the Pixel Watch 3, and Pixel Buds Pro 2 wireless earbuds on Tuesday as well.



ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
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ChatGPT Adds Shopping Help, Intensifying Google Rivalry

FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa
FILED - 18 April 2023, Berlin: On the monitor of a cell phone you can see the ChatGPT logo. Photo: Hannes P Albert/dpa

OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.

The new shopping capability further blurs the line between AI chatbots and search engines, signaling OpenAI's ambition to compete with Google in a market the latter has controlled for decades.

"Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week," the San Francisco-based company said in a post on X.

Rolled out on Monday, the update allows shoppers to find and compare items through natural conversation, then connect directly to merchants for purchases.

"Instead of scrolling through pages of results, you can simply start a conversation," OpenAI's post said, adding that users could also ask follow-up questions or compare products.

ChatGPT's shopping feature initially focuses on fashion, beauty, and home electronics categories. Product recommendations are personalized and come from the web, not advertisements, OpenAI said.

To counter increasing competition from AI chatbots, Google has integrated its own Gemini assistant into search results, providing AI-generated answers above traditional website links.

The rivalry intensified last week when an OpenAI executive testified the company would consider purchasing Chrome if Google were forced to sell the browser as part of an ongoing US antitrust case.