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Game Developer Ubisoft Slides amid Muted Reception for 'Star Wars Outlaws'

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
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Game Developer Ubisoft Slides amid Muted Reception for 'Star Wars Outlaws'

A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights
A view of the Ubisoft Entertainment logo on a panel during a news conference at the company's headquarters in Saint-Mande, near Paris, France, September 8, 2022. REUTERS/Sarah Meyssonnier/File Photo Purchase Licensing Rights

Shares in French video game maker Ubisoft fell on Tuesday for a second consecutive day following a sluggish performance of its two recent releases, including the long-awaited "Star Wars Outlaws".

The shares, which closed 5.1% lower on Monday, were down 2.4% by 1114 GMT, trading at their lowest levels since 2015 and adding to their over 30% drop since the start of the year.

The decline was driven by a muted reception of Star Wars Outlaws, released on Friday, which follows lower than expected interest for the company's free-to-play game Xdefiant, said Midcap Partners analyst Charles-Louis Planade, Reuters reported.

The Outlaws premiere was one of the two big major game releases Ubisoft had slated for this year, with Assasin's Creed Shadows scheduled for release on Nov. 15.

After four years of negative cash flows amid game cancellations and delays, the family-owned company has been betting on these releases to support its financial recovery.

Chief Financial Officer Frederick Duguet said in July that Ubisoft expected the launch of Outlaws to boost net bookings in the July-September quarter.

Despite an overall positive reception by critics, Star Wars Outlaws had a "generally unfavorable" users' score of 4.9 out of 10 on review aggregation website Metacritic as of Tuesday.

"Star Wars Outlaws has struggled to meet our sales expectations despite positive critical reviews," J.P.Morgan analyst Daniel Kerven said in a note.

The game's development budget was at least 30% higher than that of Assasin's Creed Mirage, released last year, while data from video game live-streaming platform Twitch suggested it was underperforming AC Mirage by about 15%, Kerven added.

Kerven also lowered his sales expectations for Outlaws by 2 million units, to 5.5 million units in the year through March 2025.

Planade added that after a strong initial interest for Xdefiant, a first-person shooter game launched in May, there has been a sharp decline in Twitch viewership, and the game would likely have a minimal impact on Ubisoft's results over the next few quarters.

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Rise in 'Harmful Content' Since Meta Policy Rollbacks, Survey Shows

The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. (Reuters)
The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. (Reuters)
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Rise in 'Harmful Content' Since Meta Policy Rollbacks, Survey Shows

The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. (Reuters)
The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. (Reuters)

Harmful content including hate speech has surged across Meta's platforms since the company ended third-party fact-checking in the United States and eased moderation policies, a survey showed Monday.

The survey of around 7,000 active users on Instagram, Facebook and Threads comes after the Palo Alto company ditched US fact-checkers in January and turned over the task of debunking falsehoods to ordinary users under a model known as "Community Notes," popularized by X.

The decision was widely seen as an attempt to appease President Donald Trump's new administration, whose conservative support base has long complained that fact-checking on tech platforms was a way to curtail free speech and censor right-wing content.

Meta also rolled back restrictions around topics such as gender and sexual identity. The tech giant's updated community guidelines said its platforms would permit users to accuse people of "mental illness" or "abnormality" based on their gender or sexual orientation.

"These policy shifts signified a dramatic reversal of content moderation standards the company had built over nearly a decade," said the survey published by digital and human rights groups including UltraViolet, GLAAD, and All Out.

"Among our survey population of approximately 7,000 active users, we found stark evidence of increased harmful content, decreased freedom of expression, and increased self-censorship".

One in six respondents in the survey reported being the victim of some form of gender-based or sexual violence on Meta platforms, while 66 percent said they had witnessed harmful content such as hateful or violent material.

Ninety-two percent of surveyed users said they were concerned about increasing harmful content and felt "less protected from being exposed to or targeted by" such material on Meta's platforms.

Seventy-seven percent of respondents described feeling "less safe" expressing themselves freely.

The company declined to comment on the survey.

In its most recent quarterly report, published in May, Meta insisted that the changes in January had left a minimal impact.

"Following the changes announced in January we've cut enforcement mistakes in the US in half, while during that same time period the low prevalence of violating content on the platform remained largely unchanged for most problem areas," the report said.

But the groups behind the survey insisted that the report did not reflect users' experiences of targeted hate and harassment.

"Social media is not just a place we 'go' anymore. It's a place we live, work, and play. That's why it's more crucial than ever to ensure that all people can safely access these spaces and freely express themselves without fear of retribution," Jenna Sherman, campaign director at UltraViolet, told AFP.

"But after helping to set a standard for content moderation online for nearly a decade, (chief executive) Mark Zuckerberg decided to move his company backwards, abandoning vulnerable users in the process.

"Facebook and Instagram already had an equity problem. Now, it's out of control," Sherman added.

The groups implored Meta to hire an independent third party to "formally analyze changes in harmful content facilitated by the policy changes" made in January, and for the tech giant to swiftly reinstate the content moderation standards that were in place earlier.

The International Fact-Checking Network has previously warned of devastating consequences if Meta broadens its policy shift related to fact-checkers beyond US borders to the company's programs covering more than 100 countries.

AFP currently works in 26 languages with Meta's fact-checking program, including in Asia, Latin America, and the European Union.