Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
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Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)

After striking for over a month, video game performers have reached agreements with 80 games that have signed interim or tiered budget agreements with the performers' union and accepted the artificial intelligence provisions they have been seeking.

Members of the Screen Actors Guild-American Federation of Television and Radio Artists began striking in July after negotiations with game industry giants that began more than a year and a half ago came to a halt over AI protections. Union leaders say game voice actors and motion capture artists’ likenesses could be replicated by AI and used without their consent and without fair compensation.

SAG-AFTRA announced the agreements with the 80 individual video games on Thursday. Performers impacted by the work stoppage can now work on those projects.

The strike against other major video game publishers, including Disney and Warner Bros.' game companies and Electronic Arts Productions Inc., will continue.

The interim agreement secures wage improvements, protections around “exploitative uses” of artificial intelligence and safety precautions that account for the strain of physical performances, as well as vocal stress. The tiered budget agreement aims to make working with union talent more feasible for independent game developers or smaller-budget projects while also providing performers the protections under the interim agreement.

Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, said in a statement that companies signing the agreements are “helping to preserve the human art, ingenuity and creativity that fuels interactive storytelling.”

“These agreements signal that the video game companies in the collective bargaining group do not represent the will of the larger video game industry,” Crabtree-Ireland continued. “The many companies that are happy to agree to our AI terms prove that these terms are not only reasonable, but feasible and sustainable for businesses.”

The union announced Wednesday that game development studio Lightspeed L.A. has agreed to produce current and future games, including the popular title “Last Sentinel,” under the union's interim agreement, meaning it can also work with union talent as the strike persists.



TikTok Says to Increase Investment in Britain

Around half the UK population, more than 30 million people, use TikTok each month. Kirill KUDRYAVTSEV / AFP
Around half the UK population, more than 30 million people, use TikTok each month. Kirill KUDRYAVTSEV / AFP
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TikTok Says to Increase Investment in Britain

Around half the UK population, more than 30 million people, use TikTok each month. Kirill KUDRYAVTSEV / AFP
Around half the UK population, more than 30 million people, use TikTok each month. Kirill KUDRYAVTSEV / AFP

TikTok plans to raise its investment in the UK, its biggest community in Europe, with the creation of 500 more jobs, the Chinese-owned social media giant announced Monday.

The news coincided with the start of London's Tech Week, which sees British Prime Minister Keir Starmer welcoming some of sector's biggest firms.

"TikTok's UK workforce will grow to 3,000 this year with the addition of more than 500 jobs," the company said in a statement.

It added that it was investing in a new London office, set to open next year, and whose size will dwarf its current UK head office.

It will take TikTok's investment in UK infrastructure to around £140 million ($190 million), the group said.

Around half the UK population, more than 30 million people, use TikTok each month, making it the platform's "largest user-community in Europe", the statement added.

"Whether through direct investment in jobs and innovation, or the wider economic contribution from millions of British businesses on TikTok, we're pleased to be increasing our investment and presence here in the UK," said Adam Presser, director of TikTok UK and global head of operations and trust and safety.

TikTok has been in the crosshairs of Western governments for years over fears personal data could be used by China for espionage or propaganda purposes.

"What underpins our continued growth is our deep commitment to safety and to creating an enjoyable and secure digital space to sustainably support creators, entrepreneurs and the wider economy, which is why we also invest significantly in safety," Presser added Monday.