Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
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Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)

After striking for over a month, video game performers have reached agreements with 80 games that have signed interim or tiered budget agreements with the performers' union and accepted the artificial intelligence provisions they have been seeking.

Members of the Screen Actors Guild-American Federation of Television and Radio Artists began striking in July after negotiations with game industry giants that began more than a year and a half ago came to a halt over AI protections. Union leaders say game voice actors and motion capture artists’ likenesses could be replicated by AI and used without their consent and without fair compensation.

SAG-AFTRA announced the agreements with the 80 individual video games on Thursday. Performers impacted by the work stoppage can now work on those projects.

The strike against other major video game publishers, including Disney and Warner Bros.' game companies and Electronic Arts Productions Inc., will continue.

The interim agreement secures wage improvements, protections around “exploitative uses” of artificial intelligence and safety precautions that account for the strain of physical performances, as well as vocal stress. The tiered budget agreement aims to make working with union talent more feasible for independent game developers or smaller-budget projects while also providing performers the protections under the interim agreement.

Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, said in a statement that companies signing the agreements are “helping to preserve the human art, ingenuity and creativity that fuels interactive storytelling.”

“These agreements signal that the video game companies in the collective bargaining group do not represent the will of the larger video game industry,” Crabtree-Ireland continued. “The many companies that are happy to agree to our AI terms prove that these terms are not only reasonable, but feasible and sustainable for businesses.”

The union announced Wednesday that game development studio Lightspeed L.A. has agreed to produce current and future games, including the popular title “Last Sentinel,” under the union's interim agreement, meaning it can also work with union talent as the strike persists.



Amazon Plans $5 bln of Small-ticket Exports from India in 2024 in Shift from China

The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. (Reuters)
The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. (Reuters)
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Amazon Plans $5 bln of Small-ticket Exports from India in 2024 in Shift from China

The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. (Reuters)
The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US, February 14, 2019. (Reuters)

Amazon Inc plans to export about $5 billion of small-ticket items from India this year, up from nearly $3 billion in 2023, supplying markets such as the United States and Britain, a company official said, marking a shift away from China.

The move by one of the world's largest e-commerce companies underscores India's growing role in the global supply chain and reflects a broader trend among multinational corporations to diversify sourcing away from China.

Walmart Inc plans to hike its supplies from India to $10 billion a year by 2027, up from about $3 billion in 2020

"India is naturally one of the largest sources of selection for Amazon," Bhupen Wakankar, director of global trade at Amazon, told Reuters in an interview on Thursday.

He said Amazon had partnered with the India's commerce ministry and trade associations to connect with thousands of small manufacturers across the country, offering products from textiles and jewellery to household items and Ayurveda products.

Such items are usually easy to post directly to customers abroad and less affected by import taxes than costlier products.

"We are investing significantly in tools and technologies to help sellers optimise their reach, enhance product discovery, and increase sales," he said, ahead of an exporters' meeting in New Delhi.

Amazon and Walmart's Flipkart have reshaped India's retail landscape in recent years, investing billions of dollars to source supplies from small businesses and attracting consumers through hefty discounts.

But they face criticism from trading and political groups.

India's commerce minister has accused Amazon and other e-commerce companies of predatory pricing practices and said the sector's rapid rise should not disrupt millions of brick-and-mortar stores operating in the country.

Last June, Amazon announced plans to increase its investments in India to $26 billion by 2030, including funds for its cloud business.

Through the Global Selling Programme, initiated in 2015, Amazon has enabled about 150,000 small Indian exporters to sell roughly $8 billion worth of products directly to overseas consumers by the end of 2023, Wakankar said.

The company aims to facilitate $20 billion in cumulative e-commerce exports from India by 2025, he added.