The iPhone 16, New AirPods and Other Highlights from Apple’s Product Showcase 

A display of the new Apple iPhone 16 models at Apple's “Glowtime” product launch event on the campus of Apple Park in Cupertino, California, USA, 09 September 2024. (EPA)
A display of the new Apple iPhone 16 models at Apple's “Glowtime” product launch event on the campus of Apple Park in Cupertino, California, USA, 09 September 2024. (EPA)
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The iPhone 16, New AirPods and Other Highlights from Apple’s Product Showcase 

A display of the new Apple iPhone 16 models at Apple's “Glowtime” product launch event on the campus of Apple Park in Cupertino, California, USA, 09 September 2024. (EPA)
A display of the new Apple iPhone 16 models at Apple's “Glowtime” product launch event on the campus of Apple Park in Cupertino, California, USA, 09 September 2024. (EPA)

Apple squarely shifted its focus toward artificial intelligence with the unveiling of its hotly anticipated iPhone 16 along with a slew of new features coming with the next update to the device’s operating system. While the new phone lineup headlined Monday's showcase, the tech giant also shared updates to its smartwatch and AirPod lineups.

Here are all the biggest announcements from Apple's “Glowtime” event.

Apple Intelligence

Apple's core artificial intelligence offerings are being packaged and billed as Apple Intelligence — first revealed at the company's developers conference in June.

These features include the ability to search for images in your library by describing them, creating custom emojis, summarizing emails and prioritizing notifications. Apple Intelligence will also upgrade Apple's virtual assistant Siri to get it to better understand requests and give it some awareness of on-screen actions taking place on the phone, hopefully making it more useful.

What sets Apple apart from what's being offered by rivals Samsung and Google? It is trying to preserve its longtime commitment to privacy by tailoring its AI so that most of its functions are processed on the device itself instead of at remote data centers. When a task requires a connection to a data center, Apple promises it will be done in a tightly controlled way that ensures no personal data is stored remotely.

Most of Apple’s AI functions will roll out as part of a free software update to iOS 18, the operating system that will power the iPhone 16 rolling out from October through December. US English will be the featured language at launch but an update enabling other languages will come out next year, according to Apple.

iPhone 16 and the camera button

The iPhone 16 Pro and Pro Max will offer slightly bigger displays and feature variants of the powerful A18 chip, which gives Apple the computing power its devices need to run AI functions.

The iPhone 16 “has been designed for Apple Intelligence from the ground up,” CEO Tim Cook said during Monday's event.

On the other end of the spectrum, the biggest physical change to the iPhone 16 lineup comes in the form of a dedicated camera-control button. The button responds to clicks and gestures, allowing users to quickly snap pictures, preview a shot or start video recording.

The button also allows owners to use something called Visual Intelligence, which will tell the iPhone 16 to automatically search on things you take photos of.

The phones will start shipping Sept. 20. The iPhone 16 will retail for $799, with the Plus model going for $899. The iPhone 16 Pro will cost $999, while the Pro Max will sell for $1,199.

Apple Watch upgrades

The Apple Watch Series 10 features a larger, and brighter, wide-angle OLED display that will allow users to better view the watch at an angle. But Apple focused much of its presentation on the device's ability to detect signs of sleep apnea.

The new device is also being offered in a titanium finish for the first time, joining a longtime trend in the watch industry of offering a tougher, more lightweight, and perceived higher-quality, alternative to traditional materials.

The Series 10 watch starts at $399 and will be available on Sept. 20.

AirPods lean toward being a listening device

The new AirPods 4 series will come with an upgraded chip for better audio quality, and will feature more active noise cancellation.

If you frequently lose your ear buds, the new AirPods will also play a sound when you locate them through the Find My app.

In a medically focused update to the AirPods Pro 2, Apple said it will upgrade the devices so they can act as an over-the-counter hearing aid. A free software update will provide the upgrade and also include options to help protect hearing and the ability to administer a clinical-grade hearing test.

The AirPod 4 model costs $129, while the version with active noise cancelling will cost $179. They both ship on Sept. 20.



Elon Musk Unveils Tesla's 'Cybercab,' Plans to Bring Autonomous Driving Tech to other Models in 2025

Tesla CEO Elon Musk gestures as he visits the construction site of Tesla's Gigafactory in Gruenheide near Berlin, Germany, August 13, 2021. (Reuters)
Tesla CEO Elon Musk gestures as he visits the construction site of Tesla's Gigafactory in Gruenheide near Berlin, Germany, August 13, 2021. (Reuters)
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Elon Musk Unveils Tesla's 'Cybercab,' Plans to Bring Autonomous Driving Tech to other Models in 2025

Tesla CEO Elon Musk gestures as he visits the construction site of Tesla's Gigafactory in Gruenheide near Berlin, Germany, August 13, 2021. (Reuters)
Tesla CEO Elon Musk gestures as he visits the construction site of Tesla's Gigafactory in Gruenheide near Berlin, Germany, August 13, 2021. (Reuters)

Tesla unveiled its long-awaited robotaxi at a Hollywood studio Thursday night, though fans of the electric vehicle maker will have to wait until at least 2026 before they are available.

CEO Elon Musk pulled up to a stage at the Warner Bros. studio lot in one of the company's “Cybercabs," telling the crowd that the sleek, AI-powered vehicles don't have steering wheels or pedals. He also expressed confidence in the progress the company has made on autonomous driving technology that makes it possible for vehicles to drive without human intervention.

Tesla began selling the software, which is called “Full Self-Driving,” nine years ago. But there are doubts about its reliability.

“We’ll move from supervised Full Self-Driving to unsupervised Full Self-Driving. where you can fall asleep and wake up at your destination,” he said. "It’s going to be a glorious future.”

Tesla expects the Cybercabs to cost under $30,000, Musk said. He estimated that the vehicles would become available in 2026, then added “before 2027.”

The company also expects to make the Full Self-Driving technology available on its popular Model 3 and Model Y vehicles in Texas and California next year, The AP reported.

“If they’re going to eventually get to robotaxis, they first need to have success with the unsupervised FSD at the current lineup,” said Seth Goldstein, equity strategist at Morningstar Research. “Tonight’s event showed that they're ready to take that step forward.”

When Tesla will actually take that step, however, has led to more than a little anxiety for investors who see other automakers deploying similar technology right now. Shares of Tesla Inc. tumbled 9% at the opening bell Friday.

Waymo, the autonomous vehicle unit of Alphabet Inc., is carrying passengers in vehicles without human safety drivers in Phoenix and other areas. General Motors’ Cruise self-driving unit had been running robotaxis in San Francisco until a crash last year involving one of its vehicles.

Also, Aurora Innovation said it will start hauling freight in fully autonomous semis on Texas freeways by year’s end. Another autonomous semi company, Gatik, plans to haul freight autonomously by the end of 2025.

“Tesla yet again claimed it is a year or two away from actual automated driving -- just as the company has been claiming for a decade. Indeed, Tesla’s whole event had a 2014 vibe, except that in 2014 there were no automated vehicles actually deployed on public roads,” Bryant Walker Smith, a University of South Carolina law professor who studies automated vehicles, told The Associated Press in an email. “Now there are real AVs carrying real people on real roads, but none of those vehicles are Teslas. Tonight did not change this reality; it only made the irony more glaring.”

Tesla had 20 or so Cybercabs on hand and offered event attendees the opportunity to take rides inside the movie studio lot — not on Los Angeles' roads.

At the presentation, which was dubbed “We, Robot” and was streamed live on Tesla’s website and X, Musk also revealed a sleek minibus-looking vehicle that, like the Cybercab, would be self-driving and can carry up to 20 passengers.

The company also trotted out several of its black and white Optimus humanoid robots, which walked a few feet from the attendees before showing off dance moves in a futuristic-looking gazebo.

Musk estimated that the robots would cost between $28,000-$30,000 and would be able to babysit, mow lawns, fetch groceries, among other tasks.

“Whatever you can think of, it will do,” he said.

The unveiling of the Cybercab comes as Musk tries to persuade investors that his company is more about artificial intelligence and robotics as it labors to sell its core products, an aging lineup of electric vehicles.

Tesla’s model lineup is struggling and isn’t likely to be refreshed until late next year at the earliest, TD Cowen analyst Jeff Osborne wrote in a research note last week.

Osborne also noted that, in TD Cowen’s view, the “politicization of Elon” is tarnishing the Tesla brand among Democrat buyers in the US.

Musk has endorsed Republican presidential candidate Donald Trump and has pushed many conservative causes. Last weekend he joined Trump at a Pennsylvania rally.

Musk has been saying for more than five years that a fleet of robotaxis is near, allowing Tesla owners to make money by having their cars carry passengers while they’re not in use by the owners. Musk said that Tesla owners will be able to put their cars into service on a company robotaxi network.

But he has acknowledged that past predictions for the use of autonomous driving proved too optimistic. In 2019, he promised the fleet of autonomous vehicles by the end of 2020.

The announcement comes as US safety regulators are investigating Full Self Driving and Autopilot based on evidence that it has a weak system for making sure human drivers pay attention.

In addition, the US National Highway Traffic Safety Administration forced Tesla to recall Full Self-Driving in February because it allowed speeding and violated other traffic laws, especially near intersections. Tesla was to fix the problems with an online software update.

Last April in Snohomish County, Washington, near Seattle, a Tesla using Full Self-Driving hit and killed a motorcyclist, authorities said. The Tesla driver told authorities that he was using the system while looking at his phone when the car rear-ended the motorcyclist. The motorcyclist was pronounced dead at the scene, authorities said.

NHTSA says it’s evaluating information on the fatal crash from Tesla and law enforcement officials.

The Justice Department also has sought information from Tesla about Full Self-Driving and Autopilot, as well as other items.