Drivers More Likely to Be Distracted While Using Partial Automation Tech, Study Shows 

Cars are stuck in traffic after police blocked the road in West Palm Beach, Florida, on September 15, 2024 following a shooting incident at former US president Donald Trump's golf course. (AFP)
Cars are stuck in traffic after police blocked the road in West Palm Beach, Florida, on September 15, 2024 following a shooting incident at former US president Donald Trump's golf course. (AFP)
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Drivers More Likely to Be Distracted While Using Partial Automation Tech, Study Shows 

Cars are stuck in traffic after police blocked the road in West Palm Beach, Florida, on September 15, 2024 following a shooting incident at former US president Donald Trump's golf course. (AFP)
Cars are stuck in traffic after police blocked the road in West Palm Beach, Florida, on September 15, 2024 following a shooting incident at former US president Donald Trump's golf course. (AFP)

Drivers are more likely to engage in non-driving activities, such as checking their phones or eating a sandwich, when using partial automation systems, with some easily skirting rules set to limit distractions, new research showed on Tuesday.

Insurance Institute for Highway Safety (IIHS) conducted month-long studies with two such systems - Tesla's Autopilot and Volvo's Pilot Assist - to examine driver behavior when the technology was in use and how it evolved over time.

While launching and commercializing driverless taxis have been tougher than expected, major automakers are in a race to deploy technology that partially automates routine driving tasks to make it easier and safer for drivers, and generate revenue for the companies.

The rush has sparked concerns and litigation around the dangers of driver distraction and crashes involving such technology.

The studies show better safeguards are needed to ensure attentive driving, IIHS said in the report.

Partial automation - a level of "advanced driver assistance systems" - uses cameras, sensors and software to regulate the speed of the car based on other vehicles on the road and keep it in the center of the lane. Some enable lane changing automatically or when prompted.

Drivers, however, are required to continuously monitor the road and be ready to take over at any time, with most systems needing them to keep their hands on the wheel.

"These results are a good reminder of the way people learn," said IIHS President David Harkey. "If you train them to think that paying attention means nudging the steering wheel every few seconds, then that's exactly what they'll do."

"In both these studies, drivers adapted their behavior to engage in distracting activities," Harkey said. "This demonstrates why partial automation systems need more robust safeguards to prevent misuse."

The study with Tesla's Autopilot used 14 people who drove over 12,000 miles (19,300 km) with the system, triggering 3,858 attention-related warnings. On average, drivers responded in about three seconds, usually by nudging the steering wheel, mostly preventing an escalation.

The study with Volvo's Pilot Assist had 29 volunteers who were found to be distracted for 30% of the time while using the system - "exceedingly high" according to the authors.



AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
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AlUla to Host First 'Instagram Creators Summit' in MENA

Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy. SPA

Saudi Arabia’s AlUla is set to host the first-ever “Instagram Creators Summit” in the Middle East and North Africa (MENA) next week.

The event will take place on April 20-22, organized by Meta in partnership with the Royal Commission for AlUla, and in collaboration with the Saudi Tourism Authority and Riyadh Air.

The groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world. The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape.
These creators collectively reach over 231 million followers worldwide, highlighting the growing importance of influencer marketing in today’s travel destinations.
Interactive dialogues will allow participants to engage directly with Meta’s product managers, while open forums will encourage the sharing of expertise and the building of strong collaborations among creators.
This summit presents an exceptional opportunity to gain insights, connect with industry leaders, and stay at the forefront of the ever-changing digital scene.
AlUla will also showcase its unique vision of blending cultural heritage preservation with digital innovation through discussions on safeguarding cultural identity amid rapid digital transformation. AlUla continues to demonstrate its unique ability to evolve while remaining rooted in its past—a city renewed through time, where heritage and innovation progress together.
Throughout the summit, content creators will experience AlUla's natural beauty and rich legacy, spanning over 200,000 years of human history and 7,000 years of continuous civilizations. Participants will also explore iconic archaeological landmarks such as Hegra, the first UNESCO World Heritage Site in Saudi Arabia, AlUla Old Town, and Madrasat Addeera—a hub for crafts, culture, and creativity in the AlJadidah Arts District.