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Huawei’s $2,800 Phone Launch Disappoints Amid Supply Concerns 

People look at the new Mate XT smartphone on display in the Huawei store in Shanghai, China, 14 September 2024. (EPA)
People look at the new Mate XT smartphone on display in the Huawei store in Shanghai, China, 14 September 2024. (EPA)
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Huawei’s $2,800 Phone Launch Disappoints Amid Supply Concerns 

People look at the new Mate XT smartphone on display in the Huawei store in Shanghai, China, 14 September 2024. (EPA)
People look at the new Mate XT smartphone on display in the Huawei store in Shanghai, China, 14 September 2024. (EPA)

Huawei and Apple’s latest smartphones went on sale in China on Friday, with many fans of the Chinese tech company disappointed that its much-anticipated $2,800 tri-foldable phone was not available for walk-in customers.

At Huawei's flagship shop in the southern Chinese city of Shenzhen, some who described themselves as Huawei "super fans" said they were annoyed after being told only those whose pre-orders had been confirmed could buy the new Mate XT.

"I’ve been here since 10 p.m. last night because this tri-folding phone is a first and I'm excited to support our country," said a university student surnamed Ye.

"But this is very disappointing. They should have made it clear we can’t buy."

Another eager consumer surnamed Guo said he took a day off from his job in manufacturing to queue from Thursday night.

"They didn’t make it clear there’d be no phones. It’s disappointing."

It was a similar story at the Huawei Wangfujing store in Beijing, where consumers were told only those whose pre-orders had been confirmed could buy the much-anticipated phone, which folds three ways like an accordion screen door.

The disappointment comes after analysts had warned that supply chain constraints could leave many potential buyers of Huawei Technologies' Mate XT empty-handed.

Huawei did not say how many phones had been produced so far or how many customers would receive the Mate XT on launch day.

The Mate XT, which is offered at more than twice the price of the iPhone 16 Pro Max, was unveiled at the same time as Apple's new smartphone earlier this month.

APPLE NEEDS CHINA AI PARTNER

Apple's new smartphone launch in China has been overshadowed by the fact that it has yet to announce an AI partner in the country to power the 16s, and Apple Intelligence, its AI software, will only be available in Chinese next year.

Some Apple fans said the AI challenge was not an issue.

"The lack of AI in iPhones is not currently a major concern for me, as it's more of a gimmick at this stage," said a customer surnamed Shi who upgrades his iPhone annually.

Speaking about the new offering by Huawei, which is seeking to expand its lead in the world's biggest smartphone market, Shi said it was too expensive and "not for ordinary customers".

The launch of the Mate XT, which analysts say has a locally-made chipset, underscores Huawei's ability to navigate US sanctions although the company's ability to mass-produce remains a concern.

Pre-orders for the Mate XT have surpassed 6.5 million, almost double the roughly 3.9 million foldable smartphones shipped worldwide in the second quarter of this year, according to consultancy IDC. "Pre-ordering" does not require consumers to put down a deposit.

Based on recent checks, key components of the Huawei Mate XT, including the panel, cover glass, and hinges, may be facing production yield issues, said Lori Chang, a senior analyst with Isaiah Research.

While the Mate XT shows Huawei's innovation in the premium segment, sales may fall short of its bi-folding predecessor, the Mate X5, which still retails for 11,500 yuan ($1,630) and has sold 2.2 million units in total as of the second quarter, said Amber Liu, an analyst with research firm Canalys.

Though both are premium foldable flagships of Huawei, Mate XT and Mate X5 differ in their value proposition, specifications and price, Liu said.

"It’s challenging for the Mate XT to replicate the volume of the Mate X5, but Mate XT marks a significant breakthrough and evolution in all these aspects."

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Technology

PlayStation at 30: How Sony's Grey Box Conquered Gaming

The little grey box sold 102 million units. Richard A. Brooks / AFP
The little grey box sold 102 million units. Richard A. Brooks / AFP
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PlayStation at 30: How Sony's Grey Box Conquered Gaming

The little grey box sold 102 million units. Richard A. Brooks / AFP
The little grey box sold 102 million units. Richard A. Brooks / AFP

Japanese electronics giant Sony is set to celebrate 30 years since it launched the PlayStation console, the little grey box that catapulted the firm into the gaming big league.
PlayStation was Sony's first foray into the world of video games and when it hit the shelves in Japan on December 3, 1994, the company needed to sell one million units to cover its costs, AFP said.
In the end, the gadget became a legend, selling more than 102 million units, helping to launch many of the industry's best-loved franchises and positioning Sony as a heavyweight in a hugely lucrative sector.
"PlayStation changed the history of video games," said Hiroyuki Maeda, a Japanese specialist in video game history.
"It truly transformed everything: hardware, software, distribution and marketing."
One of the keys to its success was broadening the appeal of a pastime that had often been dismissed as a hobby for children.
From the off, the firm was clear that it wanted to trash this image.
In part this stems from Sony's rivalry with Nintendo, which was already a dominant player in the sector by the mid-1990s, but whose games skewed young.
Sony 'humiliated'
The original PlayStation can trace its history to a falling out between the two great Japanese firms.
They had partnered in the late 1980s to develop a version of the Super Nintendo console with an in-built CD player.
But Nintendo suspected Sony were using the project as a way to muscle into the gaming sector and abruptly cancelled the partnership in 1991.
"Sony found itself in a humiliating position," said Maeda, so pushed ahead with the project by itself.
The hardware proved to be revolutionary, CD-ROMs being cheaper and storing much more data than the cartridges used by Nintendo and other consoles.
And to further distinguish itself from Nintendo, Sony courted a young adult audience with fighting games like "Tekken", out-and-out horror with "Resident Evil" and "Silent Hill", and military titles like "Metal Gear Solid".
Its advertising also followed a more grown-up path.
Hollywood auteur David Lynch was drafted in to direct ads for the PS2 launched in 2000 -- conjuring a nightmare vision of floating heads and talking ducks certainly not meant for younger audiences.
"The older audience obviously had better purchasing power than children," said Philippe Dubois, founder of M05, a French association that aims to preserve digital heritage.
The PS2 is still the most successful console in history, having sold more than 160 million units.
'New sensations'
Over the past 30 years, the competition has intensified and the technology has been honed.
While Sega and other rivals have fallen by the wayside, Microsoft has entered the fray with its Xbox, and Nintendo is still on the scene with its Switch console.
But the industry is enduring tough times.
A surge in popularity and investment during the pandemic has subsided and Sony's PlayStation division recently laid off hundreds of workers.
Plenty of analysts are also predicting that cloud gaming will soon render consoles obsolete.
Sony appears undaunted though, recently launching an upgraded version of its PS5 with a marketing push that highlighted new AI features.
Bloomberg has reported that the Japanese firm is also planning a new hand-held version of the PlayStation, which would once again pit it against old rival Nintendo, undisputed king of portable devices.
However, for the purists, few innovations were as great as the original console's ability to handle 3D graphics.
The technology was instrumental for the appeal of classic games such as "Tomb Raider" and "Final Fantasy VII".
"We discovered sensations, emotions that we hadn't experienced with earlier consoles," said French YouTuber and PlayStation enthusiast Cyril 2.0.
He said he had collected almost every title released for the PlayStation in Europe -- some 1,400 -- and insisted the formula for success was not complicated.
"For consoles, games are still the most important thing," he said.