Saudi Delegation Visits Portugal, Austria to Boost Saudi High-Tech Manufacturing

Saudi Ministry of Industry and Mineral Resources logo
Saudi Ministry of Industry and Mineral Resources logo
TT

Saudi Delegation Visits Portugal, Austria to Boost Saudi High-Tech Manufacturing

Saudi Ministry of Industry and Mineral Resources logo
Saudi Ministry of Industry and Mineral Resources logo

A Saudi Ministry of Industry and Mineral Resources delegation recently visited Portugal and Austria to discuss enhancing cooperation in high-technology manufacturing. The delegation met with government and private entities in both countries.

In Portugal, the delegation, led by the Director General of Manufacturing Localization and Increasing Local Content Engineer Mohammed bin Abdullah al-Janini, held discussions with representatives of the Portuguese Trade and Investment Agency and the Arab-Portuguese Chamber of Commerce and Industry.

The focus was on supporting and stimulating the high-tech manufacturing environment in Saudi Arabia and exchanging expertise in this field. The delegation also visited leading Portuguese factories in the high-tech manufacturing sector, including the Unicorn Factory incubator, which supports startups and entrepreneurs in the technology sector.

In Austria, the delegation visited the United Nations Industrial Development Organization (UNIDO) headquarters to review the Kingdom's efforts to support and develop the industrial environment. Additionally, the delegation discussed the Ministry of Industry and Mineral Resources' preparations to host the Multilateral Industrial Policy Forum 2024 (MIPF) in Riyadh this month.

The visits were part of the ministry's efforts to strengthen international partnerships that aim to support the development of the industrial sector, encourage innovation and knowledge transfer, localize advanced technologies, and enhance the Kingdom's position as a leading industrial center in the region.



Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
TT

Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.