Google’s EMEA Boss to Leave Company after Decade in Post

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
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Google’s EMEA Boss to Leave Company after Decade in Post

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake

The man charged with overseeing Google’s operations in Europe, the Middle East, and Asia has stepped down after a decade in post.
Matt Brittin first joined the tech giant as head of UK and Ireland operations in 2007, before rising through the ranks to become vice president of northern and central Europe, and then EMEA president in 2014.
Prior to his time at Google, Brittin spent several years working as a consultant for McKinsey & Co, as well as a stint as commercial director Trinity Mirror, later rebranded as Reach PLC, Reuters reported.
In a post announcing his departure on social media platform LinkedIn, Brittin praised colleagues whose AI advances this week won the Nobel prize for chemistry, and shared advice one of Google’s co-founders gave him when he arrived at the company.
“When I joined Google in January 2007, Larry Page advised me to ‘put the best people you can on important work, and get out of the way.’ It’s been the privilege of my life to try to honor this - working with brilliant teams to help build tech that makes the world better,” he wrote.
Brittin said he would continue running Google’s EMEA operations until a successor had been chosen.



Adobe to Offer Free App to Help with Labeling AI-generated Content

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
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Adobe to Offer Free App to Help with Labeling AI-generated Content

Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. (Reuters)

Adobe said on Tuesday it will offer a free web-based app starting next year, aimed at helping the creators of images and videos to get credit for their work used in AI systems.

Since 2019, Adobe and other technology companies have been working on what the firms call "Content Credentials," a sort of digital stamp for photos and videos around the web to denote how they were created.

TikTok, which is owned by China's ByteDance, has already said it will use Content Credentials to help label AI-generated content, Reuters reported.

San Jose, California-based Adobe said it will offer a free service to allow the creators of photos and videos to affix Content Credentials to their work.

In addition to indicating that they authored the content, the creators can also use the free app to signal if they do not want their work to be used by AI training systems that ingest huge amounts of data, the company said.

The use of data in AI training systems has sparked legal responses in multiple industries, with publishers such as the New York Times suing OpenAI, while some other firms have opted to work out licensing deals.

As yet, no large AI company has agreed to abide by Adobe's system for transparency. In a release, Adobe said it was "actively working to drive industry-wide adoption" of its standards.

"By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online," Scott Belsky, chief strategy officer and executive vice president for design and emerging products at Adobe, said in a statement.