Amazon Wants to be Everything to Everyone

Amazon is bolstering its e-commerce empire while continuing a march deeper into people's lives, from robots to healthcare and entertainment.
Innovations unveiled in recent days by the Seattle-based tech titan included a delivery van computer system to shave time off deliveries by its speed-obsessed logistics network, reported AFP.
Amazon Stores boss Doug Herrington said that the technology enables vans to recognize stops and signal which packages to drop off.
"When we speed up deliveries, customers shop more," Herrington said.
"For 2024, we're going to have the fastest Prime delivery speeds around the world," he added, referring to Amazon's subscription service.
On top of that, according to Herrington, Amazon last year managed to cut 45 cents off the cost per unit shipped, a huge savings when considering the massive volume of sales.
Prime is the 'glue'
Amazon last year recorded profit of more than $30 billion on revenue of $575 billion, powered by its online retail operation and its AWS cloud computing division.
"They have this whole flywheel model with Amazon Prime membership in the middle," said eMarketer analyst Suzy Davidkhanian.
"That's the glue that keeps everything together."
Businesses include retail, advertising, cloud computing and streamed movies and music.
But that very model has the 30-year-old company facing a US government lawsuit, accused of expanding an illegal monopoly and otherwise harming competition.
Amazon makes money from data gathered about consumers, either by targeting ads or through insights into what products they might like, Davidkhanian said.
That was why Amazon paid for expensive rights to stream NFL American football games on Prime Video in a move that promises to help it pinpoint fans of the sport.
Amazon's digital assistant Alexa can order items on command and has been even built into appliances such as washing machines to let them automatically buy supplies like laundry soap as needed.
A 'pocket pharmacy'
Amazon showed off enhancements to its virtual health care service called One Medical.
For $9 a month Prime members are promised anytime access to video consultations with health care professionals, along with record keeping and drug prescriptions.
An Amazon Pharmacy takes advantage of the company's delivery network to get prescriptions to patients quickly, striving for speeds of less than 24 hours for 45 percent of customers by the end of next year.
"We're building a pharmacy in your pocket that offers rapid delivery right to your door," Amazon Pharmacy chief Hannah McClellan said, referring to the option of using a smartphone app.
The healthcare market promises to be lucrative for Amazon, which is "trying to be the platform that has everything for everyone," said analyst Davidkhanian.
Real world wrinkles
Amazon has suffered setbacks when it comes to brick-and-mortar stores but it continues to strive for a winning strategy.
The company next year will open its first "automated micro warehouse" in Pennsylvania, next to a Whole Foods Market organic grocery shop, the chain it bought in 2017.
People will be able to pick up certain items selected online, with orders filled by robots, after shopping next door for fresh produce and groceries.
Meanwhile, Amazon is ramping up use of artificial intelligence at its online store with tools helping sellers describe and illustrate products.
Product labels will change according to the user, displaying terms likely to catch their attention such as "strawberry flavor" for some and "gluten-free" for others.
"The things that Amazon is doing with AI are to make sure that you go from researching something to making the purchase as quickly as possible," Davidkhanian said.
At the logistics center near Nashville, robotic arms deftly placed packages in carts that autonomously made their way to trucks.
Logistics center automation improves safety and frees up workers for more interesting tasks, according to Amazon robotics manager Julie Mitchell.
However, critics cite delivery speed pressure and other factors as making Amazon warehouses more dangerous than the industry average.

Social media platform TikTok is laying off hundreds of employees from its global workforce, including a large number of staff in Malaysia, the company said on Friday, as it shifts focus towards a greater use of AI in content moderation.
Two sources familiar with the matter earlier told Reuters that more than 700 jobs were slashed in Malaysia. TikTok, owned by China's ByteDance, later clarified that less than 500 employees in the country were affected.
The employees, most of whom were involved in the firm's content moderation operations, were informed of their dismissal by email late Wednesday, the sources said, requesting anonymity as they were not authorized to speak to media.
In response to Reuters' queries, TikTok confirmed the layoffs and said that several hundred employees were expected to be impacted globally as part of a wider plan to improve its moderation operations.
TikTok employs a mix of automated detection and human moderators to review content posted on the site.
ByteDance has over 110,000 employees in more than 200 cities globally, according to the company website.
The technology firm is also planning more retrenchments next month as it looks to consolidate some of its regional operations, one of the sources said.
"We're making these changes as part of our ongoing efforts to further strengthen our global operating model for content moderation," a TikTok spokesperson said in a statement.
The company expects to invest $2 billion globally in trust and safety this year and will continue to improve efficiency, with 80% of guidelines-violating content now removed by automated technologies, the spokesperson said.
The layoffs were first reported by business portal The Malaysian Reserve on Thursday.
The job cuts occur as global technology firms face greater regulatory pressure in Malaysia, where the government has asked social media operators to apply for an operating license by January as part of an effort to combat cyber offences.
Malaysia reported a sharp increase in harmful social media content earlier this year and urged firms, including TikTok, to step up monitoring on their platforms.

Amazon Wants to be Everything to Everyone