Amazon Reveals its First Color Kindle E-reader after Years of Development

Amazon's Kindle e-book app is seen on an iPhone in an illustration taken April 11, 2023. REUTERS/Chris Helgren/Illustration/File Photo Purchase Licensing Rights
Amazon's Kindle e-book app is seen on an iPhone in an illustration taken April 11, 2023. REUTERS/Chris Helgren/Illustration/File Photo Purchase Licensing Rights
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Amazon Reveals its First Color Kindle E-reader after Years of Development

Amazon's Kindle e-book app is seen on an iPhone in an illustration taken April 11, 2023. REUTERS/Chris Helgren/Illustration/File Photo Purchase Licensing Rights
Amazon's Kindle e-book app is seen on an iPhone in an illustration taken April 11, 2023. REUTERS/Chris Helgren/Illustration/File Photo Purchase Licensing Rights

Amazon on Wednesday announced its first color Kindle e-reader following years of effort to bring the more immersive device to market.

The 'Kindle Colorsoft' carries a $280 price tag that compares with similar devices from other manufacturers available on Amazon in the range of $149 to $330. The Colorsoft relies on LEDs and other technologies to achieve the color display, according to a company statement.

Amazon had tried in prior years to develop color e-readers using eInk -- the technology available in its standard Kindles that requires minimal battery power. The Colorsoft will have a roughly eight-week battery life, compared with up to three months for its latest generation Paperwhite e-reader, Reuters reported.

The Seattle retailer also unveiled a new Paperwhite with a 7-inch screen, measured diagonally, two-tenths of an inch larger than the most recent generation's. It also revealed an updated Kindle Scribe e-reader, which allows users to jot onto the screen with a stylus and convert that into more legible text.

Users' in-book notations can be summarized by artificial intelligence software that can convert pages of notes into bullet points, the company said.

Amazon is still the market leader in e-readers, commanding more than three quarters of the market, by some measures. The devices are built to last for years and the company has said it sells them for close to cost, making money when people purchase books or other reading materials.

The COVID-19 pandemic fueled a surge in e-reader use, as many libraries stayed closed to enforce shelter-in-place policies but still offered wireless downloads of e-books.

Kindles are often put on sale during discount events, such as Prime Day. The Colorsoft will ship to customers on Oct. 30 and the new Scribe will ship on Dec. 4.



Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)
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Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)

Saudi Minister of Transport and Logistic Services and Chairman of the Board of the Transport General Authority Eng. Saleh Al-Jasser launched on Wednesday the Initial Operational Phase of Autonomous Vehicles in Riyadh.

This milestone marks a significant step aimed at enabling advanced technology and expanding the development of a smart and safe transportation ecosystem in the Kingdom.

The initiative aligns with the objectives of the National Transport and Logistics Strategy and is an extension of Saudi Vision 2030 towards adopting sustainable mobility solutions powered by the latest artificial intelligence technologies.

This project is the result of an integrated partnership that brings together the transport and logistics ecosystem and relevant stakeholders, including the Ministry of Interior, the Ministry of Communications and Information Technology ecosystem, the Saudi Data and AI Authority (SDAIA), the General Authority for Survey and Geospatial Information, and the Saudi Standards, Metrology and Quality Organization (SASO), in addition to private sector partners represented by technology and operations partners Uber, WeRide, and AiDriver.

The autonomous vehicles in this phase will operate within a real-world environment covering King Khalid International Airport and several key locations across Riyadh, including major highways and selected city center destinations.

This phase is implemented under the direct regulatory and technical supervision of the Transport General Authority. The vehicles will transport passengers with a safety officer onboard each vehicle to ensure safety and monitor the performance of smart systems in actual operating conditions.

Al-Jasser stressed that the launch of the initial operational phase reflects the Kingdom’s ambitious vision to build a smart and integrated transport system that supports economic growth and enhances quality of life.

Enabling modern technologies and developing regulatory and operational frameworks are key pillars to expanding the implementation of this technology and supporting the transformation of the transport sector, he added.

The initiative is an extension of the Kingdom’s efforts to promote sustainability, improve mobility efficiency, and localize innovation. This project represents a pioneering model of public-private partnership, paving the way for a future of safer and smarter mobility, he stated.