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IBM Releases New AI Models for Businesses as GenAI Competition Heats up

Figurines with computers and smartphones are seen in front of IBM logo in this illustration taken, February 19, 2024. (Reuters)
Figurines with computers and smartphones are seen in front of IBM logo in this illustration taken, February 19, 2024. (Reuters)
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IBM Releases New AI Models for Businesses as GenAI Competition Heats up

Figurines with computers and smartphones are seen in front of IBM logo in this illustration taken, February 19, 2024. (Reuters)
Figurines with computers and smartphones are seen in front of IBM logo in this illustration taken, February 19, 2024. (Reuters)

IBM released the latest version of its artificial intelligence models catered towards businesses on Monday, looking to capitalize on the surge in enterprises adopting generative AI technology.

"Granite 3.0" models will be made open-source, similar to other versions in IBM's Granite family of AI models. This approach differs from rivals such as Microsoft that charge customers for access to their models.

In turn, IBM offers a paid tool called Watsonx that helps run models inside data centers after they have been customized.

Some variants of the new Granite models are available starting Monday for commercial use on the Watsonx platform. A selection of these models will also be available on Nvidia's stack of software tools that enable businesses to incorporate AI models.

The new Granite models were trained using AI chip leader Nvidia's H100 graphics processor units (GPUs), said Dario Gil, IBM's director of research.

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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.