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Saudi Arabia to Hold First Drone and AI Exhibition on Monday

Saudi Arabia to Hold First Drone and AI Exhibition on Monday
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Saudi Arabia to Hold First Drone and AI Exhibition on Monday

Saudi Arabia to Hold First Drone and AI Exhibition on Monday

The inaugural Saudi Arabia AI and Drones Exhibition and Forum (SAADEF) will be in Riyadh held on Monday.

Organized by the Saudi Ministry of Environment, Water, and Agriculture, it will be held under the theme "Integration of Drones and Artificial Intelligence".

Supported by the Fédération Aéronautique Internationale, the three-day event will showcase the rapid advances in drone and AI applications in the agricultural sector. It will bring together top exhibitors, investors, and global experts.

SAADEF aims to support Saudi Arabia's Vision 2030 by advancing economic diversification and promoting sustainability through innovative technology.

As one of the first exhibitions of its kind in the region, SAADEF represents a milestone in promoting and marketing drone investment in agriculture, further positioning the Kingdom as a regional leader in this high-growth field.

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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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20
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.