Adobe Adds AI Tools to its Stock Photography Business

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
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Adobe Adds AI Tools to its Stock Photography Business

Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)
Figurines are seen in front of the Adobe logo in this illustration taken June 13, 2022. (Reuters)

Adobe on Tuesday added software tools that let its customers use artificial intelligence to create images based on its library of stock images, while still paying the original creators of those images.

Adobe, the company behind tools such as Photoshop that are widely used in the content creation business, has been rushing to add AI tools to its software as it faces image generation technology from newer firms such as OpenAI. Adobe's strategy has been to ensure that content it generates is legally safe to use in commercial work and to compensate artists, Reuters reported

The tools released Tuesday let customers start with a stock image from Adobe's collection then modify it with AI to meet their needs. The creator of the original image is compensated as if their unmodified original image was used.

Matthew Smith, vice president at Adobe for strategy, design and emerging products, said that while some Adobe users like to generate images from text prompts, many customers want conventional stock imagery modified a bit for their specific purpose.

"A majority of people still have a blank canvas problem," Smith told Reuters. "Generative AI is not replacing stock (imagery). It's not replacing creatives or contributors. It's enhancing and giving them more potential opportunity to increase their earnings."



Nvidia CEO Says Global Cooperation in Tech will Continue under Trump Administration

Nvidia CEO Jensen Huang poses for a photo after receiving an honorary doctorate in engineering from the Hong Kong University of Science and Technology, in Hong Kong on November 23, 2024. (Photo by Holmes CHAN / AFP)
Nvidia CEO Jensen Huang poses for a photo after receiving an honorary doctorate in engineering from the Hong Kong University of Science and Technology, in Hong Kong on November 23, 2024. (Photo by Holmes CHAN / AFP)
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Nvidia CEO Says Global Cooperation in Tech will Continue under Trump Administration

Nvidia CEO Jensen Huang poses for a photo after receiving an honorary doctorate in engineering from the Hong Kong University of Science and Technology, in Hong Kong on November 23, 2024. (Photo by Holmes CHAN / AFP)
Nvidia CEO Jensen Huang poses for a photo after receiving an honorary doctorate in engineering from the Hong Kong University of Science and Technology, in Hong Kong on November 23, 2024. (Photo by Holmes CHAN / AFP)

Nvidia CEO Jensen Huang said on Saturday that global cooperation in technology will continue even if the incoming US administration imposes stricter export controls on advanced computing products.
US President-elect Donald Trump, in his first term in office, imposed restrictions on the sale of US technology to China citing national security - a policy continued under President Joe Biden. The curbs forced Nvidia, the world's leading maker of chips used for artificial intelligence applications, to change its product lineup in China.
"Open science in global collaboration, cooperation across math and science has been around for a very long time. It is the foundation of social advancement and scientific advancement," Huang told media during a visit to Hong Kong.
Cooperation is "going to continue. I don't know what's going to happen in the new administration, but whatever happens, we'll balance simultaneously compliance with laws and policies, continue to advance our technology and support and serve customers all over the world."
The head of the world's most valuable company was speaking in the financial hub after receiving an honorary doctorate in engineering from the Hong Kong University of Science and Technology, Reuters reported.
During the visit, Huang participated in a fireside chat with the university's Council Chairman Harry Sham in front of an audience of students and academics.
Asked about the huge energy requirements of graphics processing units - chips behind artificial intelligence - Huang said, "If the world uses more energy to power the AI factories of the world, we are a better world when that happens".
Huang said "the goal of AI is not for training, the goal of AI is for inference". He said AI can discover, for instance, new ways to store carbon dioxide in reservoirs, new wind turbine designs and new materials for storing electricity.
He said people should start thinking about placing AI supercomputers slightly off the power grid and let them use sustainable energy and in places away from populations.
"My hopes and dreams is that in the end, what we all see is that using energy for intelligence is the best use of energy we can imagine," Huang said.
Earlier on Saturday, Huang told graduates that "the age of AI has started" in a speech after receiving the honorary degree.
"A new computing era that will impact every industry and every field of science."