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Google Proposes Fresh Tweaks to Search Results in Europe

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
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Google Proposes Fresh Tweaks to Search Results in Europe

The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)
The logo of Google LLC is shown at an entrance to one of their buildings in San Diego, California, US, October 9, 2024. (Reuters)

Google has proposed more changes to its search results in Europe after some smaller rivals complained about lower traffic to their sites resulting from previous tweaks by the Alphabet unit and as EU antitrust regulators consider levying charges against the company under new EU tech rules.

Under the Digital Markets Act, Google is prohibited from favoring its products and services on its platform. The Act kicked in last year and is aimed at reining in the power of Big Tech.

The world's most popular internet search engine has since then tried to address conflicting demands from price-comparison sites, hotels, airlines and small retailers, among others. The latter three groups said their direct booking clicks have fallen by 30% due to recent Google changes.

"We have therefore proposed more changes to our European search results to try to accommodate these requests, while still meeting the goals set by the DMA," Google's legal director, Oliver Bethell, said in a blog post on Tuesday.

Changes include introducing expanded and equally formatted units allowing users to choose between comparison sites and supplier websites, new formats letting rivals show prices and pictures on their websites as well as new ad units for comparison sites.

"We think the latest proposal is the right way to balance the difficult trade-offs that the DMA involves," Bethell said.

For its search results in Germany, Belgium and Estonia, Google also plans to remove the map showing the location of hotels and the results beneath the map, similar to its old "ten blue links" format from years ago, as part of a short test to gauge users' interest.

"We're very reluctant to take this step, as removing helpful features does not benefit consumers or businesses in Europe," Bethell said.

Google has been in the European Commission's crosshairs since March. DMA violations can cost companies as much as 10% of their annual global turnover.

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Technology

PlayStation at 30: How Sony's Grey Box Conquered Gaming

The little grey box sold 102 million units. Richard A. Brooks / AFP
The little grey box sold 102 million units. Richard A. Brooks / AFP
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PlayStation at 30: How Sony's Grey Box Conquered Gaming

The little grey box sold 102 million units. Richard A. Brooks / AFP
The little grey box sold 102 million units. Richard A. Brooks / AFP

Japanese electronics giant Sony is set to celebrate 30 years since it launched the PlayStation console, the little grey box that catapulted the firm into the gaming big league.
PlayStation was Sony's first foray into the world of video games and when it hit the shelves in Japan on December 3, 1994, the company needed to sell one million units to cover its costs, AFP said.
In the end, the gadget became a legend, selling more than 102 million units, helping to launch many of the industry's best-loved franchises and positioning Sony as a heavyweight in a hugely lucrative sector.
"PlayStation changed the history of video games," said Hiroyuki Maeda, a Japanese specialist in video game history.
"It truly transformed everything: hardware, software, distribution and marketing."
One of the keys to its success was broadening the appeal of a pastime that had often been dismissed as a hobby for children.
From the off, the firm was clear that it wanted to trash this image.
In part this stems from Sony's rivalry with Nintendo, which was already a dominant player in the sector by the mid-1990s, but whose games skewed young.
Sony 'humiliated'
The original PlayStation can trace its history to a falling out between the two great Japanese firms.
They had partnered in the late 1980s to develop a version of the Super Nintendo console with an in-built CD player.
But Nintendo suspected Sony were using the project as a way to muscle into the gaming sector and abruptly cancelled the partnership in 1991.
"Sony found itself in a humiliating position," said Maeda, so pushed ahead with the project by itself.
The hardware proved to be revolutionary, CD-ROMs being cheaper and storing much more data than the cartridges used by Nintendo and other consoles.
And to further distinguish itself from Nintendo, Sony courted a young adult audience with fighting games like "Tekken", out-and-out horror with "Resident Evil" and "Silent Hill", and military titles like "Metal Gear Solid".
Its advertising also followed a more grown-up path.
Hollywood auteur David Lynch was drafted in to direct ads for the PS2 launched in 2000 -- conjuring a nightmare vision of floating heads and talking ducks certainly not meant for younger audiences.
"The older audience obviously had better purchasing power than children," said Philippe Dubois, founder of M05, a French association that aims to preserve digital heritage.
The PS2 is still the most successful console in history, having sold more than 160 million units.
'New sensations'
Over the past 30 years, the competition has intensified and the technology has been honed.
While Sega and other rivals have fallen by the wayside, Microsoft has entered the fray with its Xbox, and Nintendo is still on the scene with its Switch console.
But the industry is enduring tough times.
A surge in popularity and investment during the pandemic has subsided and Sony's PlayStation division recently laid off hundreds of workers.
Plenty of analysts are also predicting that cloud gaming will soon render consoles obsolete.
Sony appears undaunted though, recently launching an upgraded version of its PS5 with a marketing push that highlighted new AI features.
Bloomberg has reported that the Japanese firm is also planning a new hand-held version of the PlayStation, which would once again pit it against old rival Nintendo, undisputed king of portable devices.
However, for the purists, few innovations were as great as the original console's ability to handle 3D graphics.
The technology was instrumental for the appeal of classic games such as "Tomb Raider" and "Final Fantasy VII".
"We discovered sensations, emotions that we hadn't experienced with earlier consoles," said French YouTuber and PlayStation enthusiast Cyril 2.0.
He said he had collected almost every title released for the PlayStation in Europe -- some 1,400 -- and insisted the formula for success was not complicated.
"For consoles, games are still the most important thing," he said.