Apple Facing Hurdles in Adapting Baidu AI Models for China, The Information Reports

FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
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Apple Facing Hurdles in Adapting Baidu AI Models for China, The Information Reports

FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, US, February 2, 2024. REUTERS/Brendan McDermid/File Photo

f Apple and Baidu are working to add AI features to iPhones sold in China, but are facing hurdles that could hurt the tech giant's phone sales in the country, The Information reported on Wednesday.

The companies, which are adapting Baidu's large language models for iPhone users, are grappling with issues such as the LLMs' understanding of prompts and accuracy in responding to common scenarios, according to the report.

Apple and Baidu did not immediately respond to Reuters' requests for comment.

Sales of iPhone in China slipped 0.3%, while rival Huawei posted a 42% surge in sales in the third quarter, research firm IDC had said in October, as competition intensifies in the world's largest smartphone market.

Apple's long-awaited iPhone 16 launch in September had drawn scorn in China for its lack of artificial intelligence features.

Also, Apple's privacy policies do not allow collection of data from iPhone users who make AI-related queries, but Baidu wants to save and analyze this data, according to the report.

Baidu's most advanced model, Ernie 4.0, is being employed as the foundation for Apple's genAI services on the iPhone, Mac and iPad, The Information said, citing people familiar with the matter.

Siri will also use Baidu's AI models, according to the report.



Apple Leads Surge in Global Tech Shares after Trump Tariff Relief

A plaque commemorating President Donald Trump’s and Apple CEO Tim Cook's announcement an additional $100 billion Apple investment in the US in the Oval Office of the White House in Washington, DC, USA, 06 August 2025. EPA/BONNIE CASH / POOL
A plaque commemorating President Donald Trump’s and Apple CEO Tim Cook's announcement an additional $100 billion Apple investment in the US in the Oval Office of the White House in Washington, DC, USA, 06 August 2025. EPA/BONNIE CASH / POOL
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Apple Leads Surge in Global Tech Shares after Trump Tariff Relief

A plaque commemorating President Donald Trump’s and Apple CEO Tim Cook's announcement an additional $100 billion Apple investment in the US in the Oval Office of the White House in Washington, DC, USA, 06 August 2025. EPA/BONNIE CASH / POOL
A plaque commemorating President Donald Trump’s and Apple CEO Tim Cook's announcement an additional $100 billion Apple investment in the US in the Oval Office of the White House in Washington, DC, USA, 06 August 2025. EPA/BONNIE CASH / POOL

Global technology stocks advanced on Thursday in a relief rally after the latest tariff salvo from US President Donald Trump largely exempted industry heavyweights from his threat to impose 100% levy on chips and semiconductors.

Trump said the new tariff rate would apply to "all chips and semiconductors coming into the United States," but would not apply to companies that had made a commitment to manufacture in the US or were in the process of doing so.

Apple's stock rose 3.3% in premarket trading after Trump's announcement on Wednesday that the company will invest an additional $100 billion in the US, a move that could help it sidestep potential tariffs on iPhones.

US-listed chipmakers advanced broadly, with Advanced Micro Devices up 2.5%, Intel gaining 2.1% and Nvidia up 1.1%, Reuters reported.

"A major uncertainty has been removed and investors can finally move on," UBS analysts said in a note.

Semiconductor manufacturing equipment supplier Applied Materials and chipmakers Texas Instruments, GlobalFoundries and Broadcom - Apple's partners in the investment effort - climbed between 0.8% and 10.1%.

European chipmakers also joined the rally, with ASML , ASMI and BE Semiconductor Industries climbing about 3% each.

Germany's Infineon said it could not speculate on possible semiconductor tariffs, as no details have been disclosed yet. Its shares were up 0.6%.

Trump's latest on semiconductor tariffs seemingly rules out Taiwanese chip contract manufacturer TSMC, which makes chips for most US companies, including Nvidia, as it has factories in the US.

"The market remains keen to buy TSMC on dips. Investors also believe they need to remain positioned in AI - with or without tariffs," UBS analysts said.

TSMC shares closed almost 5% higher to hit all-time highs, while Samsung Electronics and SK Hynix climbed 2.5% and 1.4%, respectively.

South Korea's Samsung and SK Hynix will also not be subjected to 100% tariffs on chips, the country's top trade envoy said.

Samsung has invested in two chip fabrication plants in Austin and Taylor, Texas, while SK Hynix has announced plans to build an advanced chip packaging plant and research and development facility for artificial intelligence products in Indiana.

Since stepping into the White House in January, Donald Trump has made several tariff threats, specifically on semiconductors, aimed at reshaping the supply chain of the industry and spurring domestic production.

"The (100% tariff) figure fits Trump's approach of 'open high, negotiate down' and the final figure could be similar to reciprocal tariffs to limit inflation in consumer goods, given that many have chips," said Phelix Lee, senior equity analyst at Morningstar.

Not everyone has come out of the latest blitz on the right side, with the Philippines and Malaysia looking to find out more details about the tariff rate.

Dan Lachica, the president of the trade body for the Philippine semiconductor industry, said 70% of its electronics exports are semiconductors and the new tariff rate would be "devastating". Philippine stocks were down 0.1% after falling as much as 0.9% during the day.

Malaysia's trade minister said the country has reached out to US counterparts for clarity on the tariffs.