Under the patronage of Saudi Minister of Media Salman Al-Dossary, the Impact Makers Forum (ImpaQ) kicked off in Diriyah on Wednesday, attracting a host of influencers, experts and content creators from around the world.
The opening ceremony featured a modern theatrical performance titled "The Butterfly Effect," celebrating the forum's message and its significance in various fields of influence.
In an opening speech to over 1,500 guests at the Diriyah Arena, Al-Dossary emphasized the growing role of influencers, highlighting the importance of leveraging this influence to foster creativity and innovation and to stimulate community and economic development.
"The Kingdom's Vision 2030, led by Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, is a vision that has inspired the world and created impact," he stated.
"Influence can be a single word from a passerby that might forever change someone's life for the better. It could come from a street vendor striving to provide for his children, a loving father, or a great mother who performs miracles to instill values in her children," he remarked.
"Influence is not confined to platforms and screens alone. Look around you at work, in your club, in your neighborhood, at home, and you will see who has shaped your personality and life. ImpaQ celebrates them and all of you," stressed the minister.
The Impact Makers Forum, the largest of its kind in the Kingdom, is being held on a 23,000-square-meter venue and includes three main areas: "Innovation Space" hosting panel discussions and major events, "Impact Space" where influencers share their inspirational experiences, and "Lab Space" for creative and technical workshops.
The two-day forum features over 40 diverse activities across 14 areas of influence, including media, artificial intelligence, sports, tourism and culture. The event will attract over 30,000 visitors, making it a leading platform for exchanging expertise and showcasing success stories in various fields of influence.
The forum also allows international influencers through special tours organized in cooperation with the Saudi Tourism Authority, aiming to highlight Saudi Arabia's uniqueness and appeal. The opening ceremony was digitally streamed to over one million viewers.
The forum features a diverse and engaging agenda, including panel discussions and workshops, while fostering substantial interaction among participants and attendees. This dynamic atmosphere underscores the Kingdom's role as a global hub for inspiration and innovation in the area of influence.
