Nvidia Ramps up AI Tech for Games, Robots and Autos

Nvidia CEO Jensen Huang holds a new Nvidia GeForce RTX 5090 graphics card as he gives a keynote address at CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 6, 2025. (Reuters)
Nvidia CEO Jensen Huang holds a new Nvidia GeForce RTX 5090 graphics card as he gives a keynote address at CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 6, 2025. (Reuters)
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Nvidia Ramps up AI Tech for Games, Robots and Autos

Nvidia CEO Jensen Huang holds a new Nvidia GeForce RTX 5090 graphics card as he gives a keynote address at CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 6, 2025. (Reuters)
Nvidia CEO Jensen Huang holds a new Nvidia GeForce RTX 5090 graphics card as he gives a keynote address at CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, US, January 6, 2025. (Reuters)

Nvidia chief executive Jensen Huang made a rock star appearance at a packed arena late Monday, touting AI chips and software for robots, cars, video games and more.

After years of being on the sidelines at the annual Consumer Electronics Show (CES) in Las Vegas, talk of computer chips was a hot ticket as people queued for hours to fill an arena to hear Huang talk AI.

"When you see application after application that is AI driven, at the core of it is that machine learning has changed how computing will be done," Jensen said during a one-man presentation on stage.

"There are so many things you can't do without AI."

Jensen's keynote came on the eve of the opening of the CES show floor, and on a day that Nvidia shares closed at a new record, giving the Silicon Valley company a market valuation of more than $3.6 trillion.

Nvidia's graphics unit processors (GPUs) for powering AI in datacenters have been snapped up by Google, Microsoft, Meta, OpenAI and others racing to be leaders in the technology.

During a lengthy presentation in Michelob Ultra Arena at Mandalay Bay resort, Huang introduced a GPU for ramping up AI capabilities in personal computers where Nvidia won the loyalty of gamers in the company's early days.

Nvidia touted the new GeForce RTX 50 series for desktop and laptop computers based on Blackwell chip architecture as its most advanced consumer GPUs.

"Blackwell, the engine of AI, has arrived for PC gamers, developers and creatives," Huang said.

PCs enhanced with RTX chips for AI capabilities will be available from an array of manufacturers including Acer, Dell, HP, Lenovo, Razer and Samsung, according to Nvidia.

An AI PC displayed during the presentation was priced at $1,299, built with the $549 RTX chip at the starting point of the new GPU line-up.

Along with rapid rendering of rich gameplay action, Nvidia AI technology will enable the creation of characters that perceive, plan and act like human players, according to Nvidia.

Such autonomous characters are being integrated into games including "PUBG: Battlegrounds", according to Nvidia.

Huang also introduced a family foundation models open to the world for advancing "physical AI" that enables robots to understand and engage in real-world tasks.

Nvidia expanded partnerships and technology for autonomous capabilities in cars as well, with Toyota joining its roster of partners.



Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)
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Saudi Transport Minister Launches Initial Operational Phase of Autonomous Vehicles 

Officials are seen at the launch ceremony in Riyadh. (SPA)
Officials are seen at the launch ceremony in Riyadh. (SPA)

Saudi Minister of Transport and Logistic Services and Chairman of the Board of the Transport General Authority Eng. Saleh Al-Jasser launched on Wednesday the Initial Operational Phase of Autonomous Vehicles in Riyadh.

This milestone marks a significant step aimed at enabling advanced technology and expanding the development of a smart and safe transportation ecosystem in the Kingdom.

The initiative aligns with the objectives of the National Transport and Logistics Strategy and is an extension of Saudi Vision 2030 towards adopting sustainable mobility solutions powered by the latest artificial intelligence technologies.

This project is the result of an integrated partnership that brings together the transport and logistics ecosystem and relevant stakeholders, including the Ministry of Interior, the Ministry of Communications and Information Technology ecosystem, the Saudi Data and AI Authority (SDAIA), the General Authority for Survey and Geospatial Information, and the Saudi Standards, Metrology and Quality Organization (SASO), in addition to private sector partners represented by technology and operations partners Uber, WeRide, and AiDriver.

The autonomous vehicles in this phase will operate within a real-world environment covering King Khalid International Airport and several key locations across Riyadh, including major highways and selected city center destinations.

This phase is implemented under the direct regulatory and technical supervision of the Transport General Authority. The vehicles will transport passengers with a safety officer onboard each vehicle to ensure safety and monitor the performance of smart systems in actual operating conditions.

Al-Jasser stressed that the launch of the initial operational phase reflects the Kingdom’s ambitious vision to build a smart and integrated transport system that supports economic growth and enhances quality of life.

Enabling modern technologies and developing regulatory and operational frameworks are key pillars to expanding the implementation of this technology and supporting the transformation of the transport sector, he added.

The initiative is an extension of the Kingdom’s efforts to promote sustainability, improve mobility efficiency, and localize innovation. This project represents a pioneering model of public-private partnership, paving the way for a future of safer and smarter mobility, he stated.