Macron Says AI Should Not Be 'Wild West'

 French President Emmanuel Macron attends to the presentation of the French Pavilion for the Osaka 2025 World Expo at the City of Architecture and Heritage in Paris, on February 4, 2025. (AFP)
French President Emmanuel Macron attends to the presentation of the French Pavilion for the Osaka 2025 World Expo at the City of Architecture and Heritage in Paris, on February 4, 2025. (AFP)
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Macron Says AI Should Not Be 'Wild West'

 French President Emmanuel Macron attends to the presentation of the French Pavilion for the Osaka 2025 World Expo at the City of Architecture and Heritage in Paris, on February 4, 2025. (AFP)
French President Emmanuel Macron attends to the presentation of the French Pavilion for the Osaka 2025 World Expo at the City of Architecture and Heritage in Paris, on February 4, 2025. (AFP)

Development of artificial intelligence (AI) should not be an unregulated "Wild West", French President Emmanuel Macron said Friday ahead of a global summit on the technology in Paris.

The call to impose rules -- tempered with the pro-business president's fundamental optimism about the technology -- comes as France and Europe push to stay abreast of the AI race dominated by the US and China.

"AI can't be the Wild West," Macron told French regional newspapers including Ouest-France and Le Parisien in advance of the gathering of global political and tech industry leaders on Monday and Tuesday.

"There have to be rules" and "there are all kinds of fields where we don't want AI, because we don't want it creating discrimination or mass control in our society," he added.

Macron nevertheless insisted that "we shouldn't be afraid of innovation".

There is "a risk that some people don't set themselves any rules... but also the reverse, that Europe sets itself too many rules, parts ways with the others and therefore can't innovate," he warned.

The French leader's attempt to reconcile the two positions at the summit will be a "declaration open for any country to sign, on a completely voluntary basis, with strong principles on protecting rights, the environment, news integrity and intellectual property," Macron said.

European Commission chief Ursula von der Leyen is one of the highest-profile political leaders to attend the summit in Paris, alongside figures like US Vice President JD Vance and Chinese Vice Premier Zhang Guoqing.

The EU must be "ready to fight to be fully autonomous and independent, or will we let the competition shrink to a battle between the USA and China?" Macron said.

"If Europe takes an interest in this subject, simplifies and speeds up, it has cards to play," he added.

Macron called for "European and economic patriotism" including buying locally developed AI services that he said promised boosts for the EU's competitiveness and productivity.

Von der Leyen is expected to announce plans to build around 10 public supercomputers for research and use by start-up firms, the president added.



China's Baidu Launches Two New AI Models as Industry Competition Heats Up

People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
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China's Baidu Launches Two New AI Models as Industry Competition Heats Up

People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)

China's Baidu said on Sunday it has launched two new artificial intelligence models, including a new reasoning-focused model that it said rivalled DeepSeek's model, as it vies to stand out in a fiercely competitive AI race.

Chinese AI startup DeepSeek's roll-out of AI models which it says is on par with, or even better than, industry-leading models in the United States at a fraction of the cost, has roiled the industry and re-energized the global AI race.

"ERNIE X1 delivers performance on par with DeepSeek R1 at only half the price," Baidu said of one of the new models.

The X1 has "stronger understanding, planning, reflection, and evolution capabilities," Baidu said, adding that it is the first deep thinking model that uses tools autonomously.

Baidu said its latest foundation model ERNIE 4.5 has "excellent multimodal understanding ability. It has more advanced language ability, and its understanding, generation, logic, and memory abilities are comprehensively improved."

It also has "high EQ", and it is easy to understand network memes and satirical cartoons, Baidu said.

One of China's earliest tech giants to launch a ChatGPT-style chatbot, Baidu has struggled to gain widespread adoption for its Ernie large language model, despite claiming performance comparable to OpenAI's GPT-4, amid fierce competition.

Multimodal AI systems are capable of processing and integrating various types of data including text, video, images and audio, and can convert content across these formats.