Google Preparing to Partner with Taiwan's MediaTek on Next AI chip, Information Reports

A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
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Google Preparing to Partner with Taiwan's MediaTek on Next AI chip, Information Reports

A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)

Alphabet's Google is preparing to partner with Taiwan's MediaTek on the next version of its AI chips, Tensor Processing Units, that will be made next year, the Information reported on Monday, citing people involved in the project.

However, Google has not cut ties with Broadcom, the chip designer it has worked with exclusively on the AI chips over the past several years, the report said, citing an employee at the San Jose-based company.

Like Nvidia,. Google also designs its own AI server chips, which it uses for internal research and development and also rents out to cloud customers, Reuters reported.

This approach gives Google a competitive edge in the AI race by reducing its reliance on Nvidia, even as rivals like Microsoft-backed OpenAI and Meta Platforms have seen a surge in demand for Nvidia chips.

Late last year, Google rolled out its sixth-generation TPU in a bid to give itself and its Cloud customers an alternative to Nvidia's chips, which are the most sought-after processors in the industry.

Google chose MediaTek partly because the Taiwanese firm has a strong relationship with TSMC and charges Google less per chip compared to Broadcom, the Information report added.

Google spent between $6 billion and $9 billion on TPUs last year, according to research firm Omdia, based on Broadcom's target for AI semiconductor revenue last year.



Google’s Pixel 10 Phones Raises the Ante on Artificial Intelligence

This undated photo released by Google shows a new smartphone loaded with an array of artificial intelligence features, including the Pixel 10 Pro. (Google LLC via AP)
This undated photo released by Google shows a new smartphone loaded with an array of artificial intelligence features, including the Pixel 10 Pro. (Google LLC via AP)
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Google’s Pixel 10 Phones Raises the Ante on Artificial Intelligence

This undated photo released by Google shows a new smartphone loaded with an array of artificial intelligence features, including the Pixel 10 Pro. (Google LLC via AP)
This undated photo released by Google shows a new smartphone loaded with an array of artificial intelligence features, including the Pixel 10 Pro. (Google LLC via AP)

Google on Wednesday unveiled a new line-up of Pixel smartphones injected with another dose of artificial intelligence that's designed to do everything from fetch vital information stored on the devices to help improve photos as they're being taken.

The AI expansion on the four Pixel 10 models amplifies Google's efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple's Achilles' heel on the iPhone.

Apple so far has only been able to introduce a few basic AI features on the iPhone while failing to deliver on last year’s promise to deliver a more conversational and versatile version of its often-blundering virtual assistant Siri.

Without mentioning the iPhone by name, Google has already been mocking Apple’s missteps in online ads promoting the four new Pixel models as smartphones loaded with AI technology that consumers won’t have to wait for more than a year to arrive.

Google, in contrast, has been steadily increasing the amount of AI that it began to implant on its Pixels since 2023, with this year’s models taking it to another level.

Taking advantage of a more advanced processor, Google is introducing a new AI feature on the Pixel 10 phones called “Magic Cue” that’s designed to serve as a digital mind reader that automatically fetches information stored on the devices and displays the data at the time it’s needed. For instance, if a Pixel 10 user is calling up an airline, Magic Cue is supposed to instantaneously recognize the phone number and display the flight information if it’s in Gmail or a Google Calendar.

The Pixel 10 phones will also come with a preview feature of a new AI tool called “Camera Coach” that will automatically suggest the best framing and lighting angle as the lens is being aimed at a subject. Camera Coach will also recommend the best lens mode to use for an optimal picture.

The premium models — Pixel 10 Pro and Pixel 10 Pro XL — will also include a “Super Res” option that deploys a grab bag of software and AI tricks to zoom up to 100 times the resolution to capture the details of objects located miles away from the camera. The AI wizardry could happen without users even realizing it’s happening, making it even more difficult to know whether an image captured in a photo reflects how things really looked at the time a picture was taken or was modified by technology.

Google is also offering a free one-year subscription to its AI Pro plan to anyone who buys the more expensive Pixel 10 Pro or Pixel 10 Pro XL models in hopes of hooking more people on the Gemini toolkit it has assembled to compete against OpenAI’s ChatGPT.

The prices on all four Pixel 10 models will remain unchanged from last year’s Pixel 9 generation, with the basic starting at $800 and the Pro selling for $1,000, the Pro XL at $1,200 and a foldable version at $1,800. All the Pixel 10s expect the foldable model will be in stores on August 28. The Pixel 10 Pro Fold will be available starting October 9.

Although the Pixel smartphone remains a Lilliputian next to the Gulliverian stature of the iPhone and Samsung's Galaxy models, Google's ongoing advances in AI while holding the line on its marquee devices raise the competitive stakes.

“In the age of AI, it is a true laboratory of innovation,” Forrester Research analyst Thomas Husson said of the Pixel.

Apple, in particular, will be facing more pressure than usual when it introduces the next-generation iPhone next month.

Although the company has already said the smarter Siri won't be ready until next year at the earliest, Apple will still be expected to show some progress in AI to demonstrate the iPhone is adapting to technology's AI evolution rather than tilting toward gradual obsolescence. Clinging to a once-successful formula eventually sank the BlackBerry and its physical keyboard when the iPhone and its touch screen came along nearly 20 years ago.

Apple's pricing of the next iPhone will also be under the spotlight, given that the devices are made in China and India — two of the prime targets in President Donald Trump's trade war.

But Apple appeared to gain a reprieve from Trump's most onerous threats earlier this month by adding another $100 billion on top of an earlier $500 billion investment pledge to the US The tariff relief may enable Apple to minimize or even avoid price increases for the iPhone, just as Google has done with the Pixel 10 models.