Samsung Sees Q1 Profit Beating Estimates as Looming Tariffs Spur Chip, Phone Sales 

An attendee films Samsung Electronics' Galaxy Smart Ring during its unveiling ceremony in Seoul, South Korea, July 8, 2024. (Reuters)
An attendee films Samsung Electronics' Galaxy Smart Ring during its unveiling ceremony in Seoul, South Korea, July 8, 2024. (Reuters)
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Samsung Sees Q1 Profit Beating Estimates as Looming Tariffs Spur Chip, Phone Sales 

An attendee films Samsung Electronics' Galaxy Smart Ring during its unveiling ceremony in Seoul, South Korea, July 8, 2024. (Reuters)
An attendee films Samsung Electronics' Galaxy Smart Ring during its unveiling ceremony in Seoul, South Korea, July 8, 2024. (Reuters)

Samsung Electronics on Tuesday flagged a much smaller-than-feared 0.2% fall in first-quarter operating profit, boosted by solid memory chip sales and strong smartphone demand, partly driven by customers concerned about US tariffs.

Sales of conventional memory chips used in consumer devices such as smartphones and AI chips likely came in better than expected, with some customers stockpiling chips ahead of potential US tariffs on semiconductors, analysts said.

The world's largest memory chipmaker estimated an operating profit of 6.6 trillion won ($4.49 billion) for the January-March period, well above a 5.1 trillion won LSEG SmartEstimate.

That would compare with 6.61 trillion won in the same period a year earlier and 6.49 trillion won in the preceding quarter.

"While general memory prices dipped, strong demand from customers looking to secure inventory ahead of potential US tariffs helped boost Samsung’s memory chip shipments, supporting overall performance," said Greg Roh, head of research at Hyundai Motor Securities.

Shares of Samsung rose 2.6% in morning trade following its preliminary earnings, outperforming a 1.6% rise in the benchmark KOSPI.

Samsung, reshuffling its top ranks following the sudden death of co-CEO Han Jong-Hee last month, is expected to release detailed results on April 30.

SECOND QUARTER SEEN WEAKER

Last week, US President Donald Trump announced a slew of reciprocal tariffs on trading partners, including China. While semiconductors were exempted from reciprocal tariffs, Trump on Thursday reiterated plans to levy tariffs on chips very soon.

Roh said Samsung's AI features in the Galaxy S25 smartphone models helped drive strong sales, adding that preemptive smartphone shipments by North American customers ahead of the tariffs likely contributed to first-quarter results.

Samsung Electronics in January unveiled its newest Galaxy S25 smartphones, hoping their upgraded AI features could reinvigorate sales and fend off Apple and Chinese rivals.

As a result of buyers stocking up in the first quarter, analysts said shipments are likely to decline in the second quarter.

Kim Sun-woo, a senior analyst at Meritz Securities, said Samsung's second-quarter operating profit could stagnate also due to delays in securing new customers for high-bandwidth memory (HBM) chips.

Analysts estimated that Samsung's chip division profit might have halved to about 800 billion won in the first quarter from a year earlier, as losses in the foundry business likely offset profits from the memory chip business.

The foundry business involves making chips on a contract basis for customers such as Nvidia, Qualcomm and AMD.

Samsung in January warned of sluggish sales of its AI chips in the first quarter due to US export restrictions to China, Samsung's top market. Samsung's chairman, Jay Y. Lee, was among executives who met with Chinese President Xi Jinping in Beijing at China's annual conference late March.

At a shareholder meeting in March, Samsung executives apologized for the company's poor share price stemming from its late response to the booming AI chip market. They expected chip earnings to recover in the second half on demand for smartphones and data centers, and as it aims to start supplying its improved HBM3E 12-high chips to Nvidia in the middle of this year.

South Korea's SK Hynix the world's second-largest memory chipmaker, said last month some customers have brought forward orders in preparation for new US tariffs, but was wary of counting on a sustained demand recovery.

Micron Technology in March forecast third-quarter revenue above Wall Street estimates, signaling strong demand for its HBM chips used in AI models.



Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
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Pinterest Shares Surge as Strong Ad Spend Defies Tariff Uncertainty

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. (Reuters)

Pinterest shares jumped more than 11% on Friday, after a strong quarterly revenue forecast allayed investor jitters about the uncertainty of advertising spending on its platform amid global economic volatility.

Its robust first-quarter revenue positions it alongside peers Reddit and Facebook-parent Meta, which also saw strong top-line results at a time when deepening global trade tensions have clouded the outlook for many firms dependent on marketing spend.

A shifting US trade policy coupled with escalating geopolitical tensions have sparked fears of a spike in inflation levels and a possible recession, prompting a broader pullback in consumer and enterprise spending.

However, Pinterest's focus on strengthening the effectiveness of its artificial intelligence tools for creating ad campaigns and a growing Gen Z userbase makes it an attractive destination for marketers.

"AI is helping to serve up the right type of ads for different audience segments, which ultimately means there could be a greater propensity to click on the ad if it is relevant," said Dan Coatsworth, investment analyst at AJ Bell.

Pinterest's global monthly active users rose 10% from a year earlier to 570 million in the first quarter, exceeding analysts' expectations according to data compiled by LSEG.

"We believe Pinterest's strategic focus on AI improvements and international expansion is yielding results," said Angelo Zino, senior equity analyst at CFRA Research.

Pinterest flagged a reduction in spending from Asian e-commerce retailers due to the roll-back of the "de minimis" exemption earlier this year, which led notable Chinese advertisers including online marketplace Temu and fast-fashion retailer Shein to slash ad budgets.

Barclays analysts said they expect "trends to worsen in e-commerce advertising" later this year if and when tariffs impact consumer spending.

If gains hold, Pinterest is set to add around $2 billion to its market cap.

The company trades at 14.51 times the estimates of its earnings for the next 12 months, compared with Reddit's 67.65 and Snap's 22.19.