Apple Takes Top Spot for First-Quarter Smartphone Sales, Data Shows

An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
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Apple Takes Top Spot for First-Quarter Smartphone Sales, Data Shows

An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)

Apple took the top spot for global smartphone sales in the first quarter on the back of the iPhone 16e's launch and strong demand in countries such as Japan and India, data from Counterpoint Research showed on Monday.

Apple had 19% of the smartphone market, despite flat or declining sales in the US, Europe and China, followed by Samsung with 18% of the market, according to Counterpoint.

The data suggests iPhone demand remains strong in emerging markets, even as sales struggle in China due to competition from local players such as Huawei and a lack of AI features.

Separately, International Data Corporation, which primarily tracks shipments rather than sales to consumers, said global smartphone shipments rose 1.5% in the first quarter, with Apple front-loading supply to sidestep potential tariffs under US President Donald Trump.

Apple's shares were up around 3.5%.

Trump's back-and-forth tariffs and escalation of global trade tensions has resulted in global financial market turmoil for the past two weeks, a worsening economic outlook and the possibility of stronger inflation.

Apple had chartered cargo flights to ferry 600 tons of iPhones, or as many as 1.5 million, to the United States from India in an effort to beat the tariffs.

However, Trump's decision to exclude smartphones, computers and some other electronics from the sweeping reciprocal duties on China led to a rise in global tech shares on Monday.

"The recent exemption by the US government pausing smartphone import tariffs from China offers temporary relief for US companies, but heavy reliance on China's supply chain persists amid ongoing tariff volatility," said Ryan Reith, group vice president, worldwide device trackers, IDC.

"Right now, the focus for US smartphone brands should be taking advantage of the exemption by building and shipping as much as possible."

Counterpoint, which expects the smartphone market to decline this year due to tariff-related uncertainty, said Xiaomi continued its sales momentum in third place, while Vivo took the fourth spot and OPPO was fifth.



UK Plans to Increase Control over Google in search

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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UK Plans to Increase Control over Google in search

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Britain's competition regulator on Tuesday said it was proposing to designate Google with "strategic market status" to give it greater control over how the US tech giant operates search services.

The Competition and Markets Authority (CMA) said steps it could take included making it easier for users to access different search providers and ensuring fair ranking principles for businesses appearing on Google search, Reuters reported.

It also proposed more transparency and control for publishers whose content appeared in search results if it goes ahead with the designation in October.

Google will be the first company designated since the regulator gained new powers this year.

Google said the move could have significant implications for businesses and consumers in Britain.

"We're concerned that the scope of the CMA's considerations remains broad and unfocused, with a range of interventions being considered before any evidence has been provided," said Oliver Bethell, Google's senior director for competition.