WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.



KFSHRC Performs World’s First Robotic-Assisted BiVAD Implantation

The procedure was meticulously planned and benefited from 3D imaging technologies - SPA
The procedure was meticulously planned and benefited from 3D imaging technologies - SPA
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KFSHRC Performs World’s First Robotic-Assisted BiVAD Implantation

The procedure was meticulously planned and benefited from 3D imaging technologies - SPA
The procedure was meticulously planned and benefited from 3D imaging technologies - SPA

‏King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh has performed the world’s first implantation of two artificial pumps for biventricular support (BiVAD-HMIII) using robotic technology on a patient with advanced heart failure.

According to a press release, this groundbreaking procedure opens new horizons in circulatory support techniques for patients with complex cardiac conditions, marking a significant medical achievement that culminated in the patient’s recovery within a short period following the surgery.

‏The procedure represents a major advancement in the treatment of bilateral heart failure, which was traditionally performed through full sternotomy, an approach associated with higher surgical risks and prolonged recovery.

The cardiac surgery team at KFSHRC, led by Prof. Feras Khaliel, successfully performed the operation through small incisions using remotely controlled high-precision robotic arms, resulting in reduced blood loss, lower risk of infection, and faster patient recovery.

The procedure was meticulously planned and benefited from 3D imaging technologies, real-time surgical navigation, and innovative solutions for safely securing the mechanical assist devices, added the release.

‏KFSHRC aims to publish the results of this procedure in peer-reviewed medical journals and present them at global cardiology conferences to promote knowledge exchange and establish innovative partnerships with leading international centers in robotic care and advanced heart failure management.

According to SPA, these milestones serve as evidence of its leadership in adopting cutting-edge cardiac technologies and managing critical conditions with the highest standards of precision and safety, further reinforcing its position as a leading academic medical center both regionally and globally.