Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh
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Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Saudi Arabia has announced the launching of ilmi, a new Center for Science, Technology, Reading, Engineering, Arts, and Mathematics (STREAM) learning, created by Princess Sara bint Mashhour bin Abdulaziz Al Saud, wife of Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud.

ilmi (“my knowledge” in Arabic) will be a fully accessible Science Discovery and Innovation Center that inspires and empowers young people across Saudi Arabia to explore and create, as well as to tackle challenges hands-on, the Saudi Press Agency reported Saturday.

A philanthropic, non-government initiative incubated and supported by the Mohammed bin Salman Foundation Misk as one of its subsidiaries, ilmi will operate in partnership with Mohammed bin Salman Nonprofit City, it said.

Princess Sara bint Mashhour bin Abdulaziz Al Saud said: “ilmi will be a beacon of creativity, learning and accessibility. It will offer all Saudi Arabia’s young and lifelong learners the ability to realize their potential, further drive advances in the Kingdom, and help shape the future. Together, I hope that we will all create ilmi, and inspire and support our next generation.”

At ilmi’s core is a unique approach that seeks to project a detailed, qualitative picture of how young people across Saudi Arabia best connect with STREAM subjects. Using this information, together with its young audience and alongside parents, teachers, learning experts, employers, scientists, creative individuals, and entrepreneurs, ilmi will co-create a regularly refreshed program of STREAM content, ensuring that its offering remains relevant to young people as their needs evolve.

Located in Mohammed bin Salman Nonprofit City in Riyadh and opening in 2025, the ilmi center spans 27,000 square meters and reflects the city’s goals to embody creativity and sustainability through integration in its natural surroundings and extensive landscaping, and make use of natural light, SPA said.

Planned permanent exhibitions will be based around three core themes, Our World, Our Selves, and Our Inventions, and will focus on issues including space, ecosystems and AI. The center will also host a variety of installations, events, talks, performances and learning partner programs designed to build a new STREAM community in Saudi Arabia.

ilmi will offer an integrated digital platform combined with a series of pop-up learning experiences across Saudi Arabia. These will start to go live this summer and aim to get young people, parents, families and friends of all ages and abilities excited and engaged in STREAM before ilmi’s physical home opens.

Launching soon, ilmi’s online offering will feature a series of exciting, gamified design challenges that explore key STREAM concepts, connect them to real life, and invite participants to come up with creative responses as part of a competition. To support this initiative, ilmi will also hold a series of live activations that will explore the STREAM content behind each digital challenge and encourage families and friends to work together to create and build solutions live.



Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
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Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday.

The jewellery concept store, called Popop, sells accessories adorned with Pop Mart's top-selling characters, including Labubu, Molly and Skullpanda.

While Chinese consumption remains subdued in the face of a prolonged property downturn and sluggish economy, Pop Mart's affordable and adorable toys have remained in high demand both at home and abroad, driving its share price up more than 200% so far this year.

Investor Zhang Ming, 34, who owns Pop Mart stocks worth 100 million yuan ($13.92 million), flew from his base in the southwestern Chinese city of Chongqing for the opening to check out the new store type and decide whether to increase his shareholding in the company.

"I believe that the pricing and target audience for this brand are particularly well-suited, and I am confident that Pop Mart could potentially become China's version of Disney," Zhang said, predicting that the company's market cap could double from its current $45.65 billion valuation.

Along with some Disney characters and others related to anime, comics and popular video games, Pop Mart's characters are seen as fulfilling what has been called "emotional consumption", which sees young consumers spend on affordable luxuries that bring joy into their lives.

Fang Ke, 35, who has a birthday coming up this month decided to treat herself to a 699 yuan Labubu bracelet at the opening.

"I've loved Pop Mart for a long time; it's good-looking, brightly colored, and also has a visual impact," she said. "My daughter likes it too."

At Popop, prices start at around 350 yuan for charms or a simple silver ring, and go as high as 2699 yuan for necklaces adorned with metallic models of the characters. Most pieces are priced at under 1,000 yuan.

At a traditional Pop Mart store, the "blind box" toys that the chain is best known for generally sell for 69 yuan and up, but consumers have shown a willingness to shell out much more for limited editions.

Earlier this week, a Beijing auction house sold a human-sized Labubu figure for 1.08 million yuan, setting a new record and marking the toy's switch from craze to collectible.