Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh
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Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Sara bint Mashhour Launches New Science and Technology Initiative 'ilmi' in Riyadh

Saudi Arabia has announced the launching of ilmi, a new Center for Science, Technology, Reading, Engineering, Arts, and Mathematics (STREAM) learning, created by Princess Sara bint Mashhour bin Abdulaziz Al Saud, wife of Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud.

ilmi (“my knowledge” in Arabic) will be a fully accessible Science Discovery and Innovation Center that inspires and empowers young people across Saudi Arabia to explore and create, as well as to tackle challenges hands-on, the Saudi Press Agency reported Saturday.

A philanthropic, non-government initiative incubated and supported by the Mohammed bin Salman Foundation Misk as one of its subsidiaries, ilmi will operate in partnership with Mohammed bin Salman Nonprofit City, it said.

Princess Sara bint Mashhour bin Abdulaziz Al Saud said: “ilmi will be a beacon of creativity, learning and accessibility. It will offer all Saudi Arabia’s young and lifelong learners the ability to realize their potential, further drive advances in the Kingdom, and help shape the future. Together, I hope that we will all create ilmi, and inspire and support our next generation.”

At ilmi’s core is a unique approach that seeks to project a detailed, qualitative picture of how young people across Saudi Arabia best connect with STREAM subjects. Using this information, together with its young audience and alongside parents, teachers, learning experts, employers, scientists, creative individuals, and entrepreneurs, ilmi will co-create a regularly refreshed program of STREAM content, ensuring that its offering remains relevant to young people as their needs evolve.

Located in Mohammed bin Salman Nonprofit City in Riyadh and opening in 2025, the ilmi center spans 27,000 square meters and reflects the city’s goals to embody creativity and sustainability through integration in its natural surroundings and extensive landscaping, and make use of natural light, SPA said.

Planned permanent exhibitions will be based around three core themes, Our World, Our Selves, and Our Inventions, and will focus on issues including space, ecosystems and AI. The center will also host a variety of installations, events, talks, performances and learning partner programs designed to build a new STREAM community in Saudi Arabia.

ilmi will offer an integrated digital platform combined with a series of pop-up learning experiences across Saudi Arabia. These will start to go live this summer and aim to get young people, parents, families and friends of all ages and abilities excited and engaged in STREAM before ilmi’s physical home opens.

Launching soon, ilmi’s online offering will feature a series of exciting, gamified design challenges that explore key STREAM concepts, connect them to real life, and invite participants to come up with creative responses as part of a competition. To support this initiative, ilmi will also hold a series of live activations that will explore the STREAM content behind each digital challenge and encourage families and friends to work together to create and build solutions live.



Jeddah Season 2025 Launches Summer Entertainment Program

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
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Jeddah Season 2025 Launches Summer Entertainment Program

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA

The integrated summer program of Jeddah Season 2025 officially launched under the theme “Jeddah is Different.”

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities.

This launch aligns with the Kingdom’s efforts to realize the objectives of Saudi Vision 2030 by diversifying entertainment offerings and enhancing the quality of life for citizens, residents, and visitors alike, SPA reported.

At Jeddah Waterfront’s “Jeddah Promenade,” the opening night featured dazzling drone shows, roaming performances, and interactive entertainment characters, offering families and visitors a visually engaging experience. Meanwhile, the “Western Coast” event kicked off in the Obhur area, delivering a unique beach experience that runs until October 4.

The event offers a variety of safe, family-friendly activities including a ladies-only beach, water sports, and live artistic performances, creating a complete coastal entertainment experience catering to all age groups.

In parallel, the “Jeddah Shopping Festival,” which runs through August 31, is transforming the city into a vibrant commercial destination. It features hotel and transportation discounts, live shows, weekly giveaways, and promotional activities across major shopping centers.

Jeddah Season reflects a commitment to offering a comprehensive tourism experience that supports the goals of Vision 2030. It contributes to diversifying entertainment options, stimulating investment, enhancing Jeddah’s global standing as a premier tourism destination, and driving economic, cultural, and tourism growth.