Film AlUla Expands Visual Production in the Region

Kandahar film marks the first major Hollywood production in the region (Film AlUla)
Kandahar film marks the first major Hollywood production in the region (Film AlUla)
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Film AlUla Expands Visual Production in the Region

Kandahar film marks the first major Hollywood production in the region (Film AlUla)
Kandahar film marks the first major Hollywood production in the region (Film AlUla)

The Royal Commission for Saudi Arabia’s AlUla Province is actively seeking to attract major global production companies to film in its territories.

This effort is being carried out through the agency of Film AlUla, established in 2020, which has been entrusted with the task of promoting local, regional, and international film and television productions in the region, as well as providing support.

In an interview with Asharq Al-Awsat, Executive Director of Film AlUla Charlene Deleon-Jones emphasized that the goal is to establish a significant gateway and destination in AlUla for talented and ambitious filmmakers and producers.

Furthermore, there are plans underway to soon open a state-of-the-art production facility that offers comprehensive services, including a 30,000 square foot filming location.

Deleon-Jones pointed out that the agency has so far hosted 694 days of production for a number of films.

Among them are the action film “Kandahar,” starring Gerard Butler, and the drama film “Karaz,” directed by the Russo brothers and featuring Tom Holland.

Additionally, there is “Nora,” a film by Saudi director Tawfiq Al Zaidi, which is the first Saudi narrative film shot in the province with a team of Saudi actors, with over 40% of the crew being local talents from the kingdom.

Regarding television productions filmed in AlUla, they include the British series “Expedition” featuring Steve Backshall, as well as National Geographic documentaries.

Additionally, commercial advertisements, promotional presentations, photo shoots, and short films have also been produced in the region.

Deleon-Jones further added that work is underway on more international productions, including significant films from Hollywood, Bollywood, and South Korea, which will be announced within the next two months.

Regarding Film AlUla’s strategy to attract filmmakers to the region, the executive director affirmed that the agency continues to work on developing an attractive and supportive environment for film production, backed by strong infrastructure, high-quality services, and other encouraging factors.

Deleon-Jones also noted that the film industry is an investment and commitment, so the agency strives to give all diverse stories and narratives a fair chance to come to fruition in AlUla.

Furthermore, she revealed that the agency offers a 40% cash rebate as an incentive for all types of productions in AlUla, along with providing comprehensive logistical support.

Deleon-Jones mentioned that production works that employ talents and workforce from Saudi Arabia, showcasing the culture, history, and natural beauty of AlUla can also benefit from in-kind incentives, as well as financial support by covering travel and accommodation expenses.

Regarding logistics, Deleon-Jones confirmed that Film AlUla has a team of experts on the ground who can be contacted at any time to support production operations.

The team provides assistance in identifying and resolving issues, from the pre-production stage to delivery.

They also help with obtaining the cash rebate, as well as handling other administrative tasks such as production regulations, customs clearance, visa applications, filming permits, location selection, and talent recruitment.

Deleon-Jones touched upon infrastructure and revealed the nearing completion of the first phase of constructing a state-of-the-art production facility that offers comprehensive services.

This facility includes a 30,000 square foot soundstage equipped with advanced audio equipment, an outdoor filming location, production support buildings, workshops, warehouses, a recording studio, training and rehearsal spaces, a cafeteria, event space, and an administrative building.

The filming area will be located just 14 minutes away from the accommodation buildings of Film AlUla, with a dedicated team of professionals.

Accommodation options include 300 high-quality residential units and fully furnished living spaces, with private office areas for short and long-term stays specifically designed for film productions.

Additionally, there will be a selection of upscale hotels and mid-range accommodation options available.



Rats Feast on New York’s City’s Bagged Garbage. Can Putting It in Bins End the Smorgasbord?

A resident walks through the courtyard of the Knickerbocker Village housing development in the Lower East Side neighborhood of New York City, US, November 22, 2024. (Reuters)
A resident walks through the courtyard of the Knickerbocker Village housing development in the Lower East Side neighborhood of New York City, US, November 22, 2024. (Reuters)
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Rats Feast on New York’s City’s Bagged Garbage. Can Putting It in Bins End the Smorgasbord?

A resident walks through the courtyard of the Knickerbocker Village housing development in the Lower East Side neighborhood of New York City, US, November 22, 2024. (Reuters)
A resident walks through the courtyard of the Knickerbocker Village housing development in the Lower East Side neighborhood of New York City, US, November 22, 2024. (Reuters)

For half a century, New York City residents have taken out their trash by flinging plastic bags stuffed with stinking garbage straight onto the sidewalk.

When the bags inevitably leak or break open, they spill litter into the street, providing smorgasbords for rats. In the winter, the trash mounds get buried in snow and remain frozen in place for days, sometimes weeks, reinforcing the city’s reputation as filthy.

Now, New Yorkers are slowly adjusting to a radically new routine, at least for America's biggest city: Putting their trash in bins. With lids.

Earlier this month, covered bins became a requirement for all residential buildings with fewer than 10 living units. That’s the majority of residential properties. All city businesses had to start using bins earlier this year.

“I know this must sound absurd to anyone listening to this who lives pretty much in any other city in the world,” said Jessica Tisch, the city’s former sanitation commissioner, who oversaw the new measures before becoming the city's new police commissioner this week. “But it is revolutionary by New York City’s standards because, for 50 years, we have placed all our trash directly on the curbs.”

Residents who've already experienced trash containerization elsewhere agree it's long overdue for New York City to catch up.

“You see plastic bags open with the food just rotting and stinking and then it leaking out over the sidewalk and into the road,” said John Midgley, who owns a brownstone in Brooklyn and has lived in London, Paris and Amsterdam. “Just the stink of it builds up, you know, week after week after week.”

New York City's homes, businesses and institutions put about 44 million pounds (20 million kilograms) of waste out on the curb every day, about 24 million pounds (11 million kilograms) of which is collected by the city's sanitation department. Much of the rest is handled by private garbage carters.

In the early 20th century, New York City required trash to be placed in metal cans. But in the era before widespread plastic bag use, refuse was thrown directly into the bins, making them filthy and grimy.

Then in 1968, the city’s sanitation workers went on strike. For more than a week, trash cans overflowed. Garbage mounds piled high on sidewalks and spilled into the streets like some dystopian nightmare.

Plastic bag makers donated thousands of bags to help clean up the mess, and New Yorkers never looked back, said Steven Cohen, a Columbia University dean specializing in public affairs.

“It had to do with convenience,” he said. “After the strike, the sanitation workers preferred the modern advance of lighter and seemingly cleaner sealed plastic bags.”

Plastic kept more odors in, compared to the old metal bins. A worker could grab the neck of a bag and easily fling it into a truck.

But Democratic Mayor Eric Adams’ administration has deemed trash bag mounds Public Enemy No. 1 in his well-documented war against the city's notorious rats.

Rats have little problem getting into a plastic bag. Durable bins with closing, locking lids should, in theory, do a better job of keeping them out.

The bin requirement, which took effect Nov. 12, comes with its own challenges. Among them: Finding a place for large, wheeled bins in neighborhoods where most buildings don't have yards, alleys or garages. Landlords and homeowners also have to collect the empty bins and bring them back from the curb in the morning — something you didn't have to do with plastic bags.

Caitlin Leffel, who lives in Manhattan, said residents of her building had to hire someone “at surprisingly high cost” to bring out the bins the night before and bring them back in three times a week.

“I know there are problems with the way this city has collected trash for years,” she said. “But the way this program has been rolled out, it has not taken into account many of the nuances of living in New York City.”

Building superintendents are also grumbling about the added work of bringing bins back from the curb.

“It’s completely rearranged our lives,” says Dominick Romeo, founder of NYC Building Supers, a group of building managers that recently rallied in front of City Hall against the new requirements. “Folks are running around like crazy.”

Eventually, the largest residential buildings — those with more than 31 units — will have their own designated container on the street. New trash trucks built with automated, side-loading arms — another innovation that is already common in many other countries — will then clear them out.

The upgrades should make pickups easier and cleaner, even if it might take longer for trash collectors to make the rounds, says Harry Nespoli, president of the union representing some 7,000 city sanitation workers.

For now, he says, workers are still tossing trash into their trucks manually, which has its own downsides.

“Some places, they’re not even using bags. They're just putting their trash into the bins,” Nespoli said. “It's going to take time to get everyone to do it the right way, but at the end of the day, it's our job to pick it up.”

Tisch believes New Yorkers will eventually come around to the new reality.

City officials, for now, are issuing written warnings for non-compliance. Not everyone knows about the new rules yet. But come Jan. 2, fines ranging from $50 to $200 will kick in.

“No one wants to live on a dirty block,” Tisch said. “No one wants to walk past a heaping mound of trash and trash juice when they are leaving to go to work or they are walking their kids home from school.”