Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
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Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of its coffee brand, JAZEAN.

Sourced from the south of Saudi Arabia, which is located in the verdant coffee belt and the best arabica beans selection from around the world, JAZEAN is a high-quality specialty coffee made sustainably from premium Coffea Arabica to deliver a blend that is uniquely Saudi to the world.

“JAZEAN is a labor of love. Love for our nation, for our culture, and especially our farmers who have sustained our coffee belts through generations,” said Marketing Director at Saudi Coffee Company Mohammed Zainy.

“It is a symbol of our aspiration to develop a coffee industry that is rooted in sustainable production, from cultivation through to packaging. By developing JAZEAN, we are putting our local farmers on the map and giving them a platform to contribute to a national brand, which will take our homegrown product global.”

JAZEAN coffee is a unique blend of locally and globally produced Arabica beans. It is the product of one of the oldest coffee-growing communities in the world with over 800 years of coffee cultivation, based in Saudi Arabia’s southern region coffee belt, which is characterized by fertile lands, groundwater, wells, and valleys.

JAZEAN’s flavor profile will be deeply representative of the land, climate, and farming practices of the region, the company said in a press release. It will spotlight the Coffea Arabica beans, which have been cultivated and elevated by successive generations of coffee farmers.

In addition to contributing to the economy diversification efforts through the launch of JAZEAN, the Saudi Coffee Company is investing in the south region coffee community by introducing and training farmers on global best practices, helping farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield, it said.

JAZEAN will offer coffee products varying between specialty coffee, Saudi coffee, and others. It will do so through collaborations with the entities already operating, such as café, roasteries, and the HORECA sector, in Saudi Arabia to transform homegrown Saudi coffee from a local favorite to a global phenomenon.



Electric Fences, Drones, Dogs Protect G7 Leaders from Bear Attack

Grizzly bears are a threat at the G7 summit in Canada. JEAN-FRANCOIS MONIER / AFP
Grizzly bears are a threat at the G7 summit in Canada. JEAN-FRANCOIS MONIER / AFP
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Electric Fences, Drones, Dogs Protect G7 Leaders from Bear Attack

Grizzly bears are a threat at the G7 summit in Canada. JEAN-FRANCOIS MONIER / AFP
Grizzly bears are a threat at the G7 summit in Canada. JEAN-FRANCOIS MONIER / AFP

Electric fences, drones, thermal cameras and police dogs have all been deployed at the G7 summit in the Canadian Rockies to protect world leaders from hungry bears.

US President Donald Trump, Italy's Giorgia Meloni and France's Emmanuel Macron are among leaders gathered Monday at a remote mountain lodge for talks -- uninterrupted, if all goes to plan, by ursine attacks.

"While grizzly bears are a top concern, the team is prepared for all wildlife species," Alberta's Ministry of Public Safety spokesperson Sheena Campbell said.

Security teams have erected "fence barriers around locations where attractants (food) are present, including the use of electric bear fence enclosures."

She said fencing was a minimum eight feet (2.4 meters) high to ensure guest safety as part of a multi-pronged operation to prevent "close encounters" with wildlife.

Also being used in the anti-bear battle are thermal imaging cameras, drones from the famous Canadian "Mounties" police force and specially trained K-9 "bear dogs."

The drones will "monitor wildlife activity in real time," Campbell said, adding in the last week alone the team recorded activity of grizzly bears, black bears, cougars, moose, bighorn sheep and deer.

Canadian authorities and summit organizers declined to discuss further details for security reasons.

The Globe and Mail newspaper reported that a bear warning issued in May was still in place for the Kananaskis Country Golf Course -- where the G7 leaders are scheduled to hold their group portrait during the three-day summit.

The paper added about 65 grizzly bears live in Kananaskis, and some areas have been closed in recent weeks after reports of aggressive charges by a mother with two cubs.

Parks Canada advises that if a bear is protecting its young and sees you as a threat, fall on the ground and play dead. But if the bear is aggressive and after your food, stand your ground.