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Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
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Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of its coffee brand, JAZEAN.

Sourced from the south of Saudi Arabia, which is located in the verdant coffee belt and the best arabica beans selection from around the world, JAZEAN is a high-quality specialty coffee made sustainably from premium Coffea Arabica to deliver a blend that is uniquely Saudi to the world.

“JAZEAN is a labor of love. Love for our nation, for our culture, and especially our farmers who have sustained our coffee belts through generations,” said Marketing Director at Saudi Coffee Company Mohammed Zainy.

“It is a symbol of our aspiration to develop a coffee industry that is rooted in sustainable production, from cultivation through to packaging. By developing JAZEAN, we are putting our local farmers on the map and giving them a platform to contribute to a national brand, which will take our homegrown product global.”

JAZEAN coffee is a unique blend of locally and globally produced Arabica beans. It is the product of one of the oldest coffee-growing communities in the world with over 800 years of coffee cultivation, based in Saudi Arabia’s southern region coffee belt, which is characterized by fertile lands, groundwater, wells, and valleys.

JAZEAN’s flavor profile will be deeply representative of the land, climate, and farming practices of the region, the company said in a press release. It will spotlight the Coffea Arabica beans, which have been cultivated and elevated by successive generations of coffee farmers.

In addition to contributing to the economy diversification efforts through the launch of JAZEAN, the Saudi Coffee Company is investing in the south region coffee community by introducing and training farmers on global best practices, helping farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield, it said.

JAZEAN will offer coffee products varying between specialty coffee, Saudi coffee, and others. It will do so through collaborations with the entities already operating, such as café, roasteries, and the HORECA sector, in Saudi Arabia to transform homegrown Saudi coffee from a local favorite to a global phenomenon.

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Residents Prepare for the First Cyclone in 51 Years to Hit the Australian Coast Near Brisbane 

A resident watches massive waves stirred by tropical cyclone Alfred break onto the North Wall breakwater located at the coastal town of Ballina on March 5, 2025. (AFP)
A resident watches massive waves stirred by tropical cyclone Alfred break onto the North Wall breakwater located at the coastal town of Ballina on March 5, 2025. (AFP)
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Residents Prepare for the First Cyclone in 51 Years to Hit the Australian Coast Near Brisbane 

A resident watches massive waves stirred by tropical cyclone Alfred break onto the North Wall breakwater located at the coastal town of Ballina on March 5, 2025. (AFP)
A resident watches massive waves stirred by tropical cyclone Alfred break onto the North Wall breakwater located at the coastal town of Ballina on March 5, 2025. (AFP)

Residents were stacking sandbags to protect low-lying properties Wednesday ahead of a tropical cyclone forecast to become the first in 51 years to hit the Australian east coast near Brisbane, the nation’s third-most populous city.

Tropical Cyclone Alfred is forecast to cross the coast between the Queensland state capital Brisbane and the tourist city of Gold Coast to the south late Thursday or early Friday, Bureau of Meteorology manager Matt Collopy said. Brisbane and Gold Coast are a continuous urban sprawl. Their centers are 80 kilometers (50 miles) apart.

Alfred was over the Pacific Ocean 400 kilometers (250 miles) east of Brisbane and tracking west Wednesday with sustained winds near the center of 95 kph (59 mph) with gusts to 130 kph (81 mph).

“That is destructive winds,” Collopy said. It was expected to maintain that strength until reaching land.

“Large swells and powerful waves have been observed along the Queensland coast for several days now with severe coastal erosion and inundation happening,” Collopy told reporters in Brisbane. “This will continue and likely get worse as the system approaches and makes landfall."

Heavy rain and life-threatening flooding were expected in the days ahead, he said.

“The wave, wind, rainfall and particularly the storm surge present significant risks,” Collopy added.

Tropical Cyclone Zoe struck Gold Coast in 1974 Cyclones are common in Queensland’s tropical north but are rare in the state’s temperate and densely populated southeast corner that borders New South Wales state.

Cyclone Zoe crossed the coast at the southern end of Gold Coast on the New South Wales border in March 1974, causing extensive flooding.

Prime Minister Anthony Albanese said his government was providing the Queensland government with 250,000 sandbags in addition to 80,000 the military had already delivered.

“This is a rare event, to have a tropical cyclone in an area that is not classified as part of the tropics, here in southeast Queensland and northern New South Wales,” Albanese told reporters in Brisbane.

“That is why this preparatory work is so important,” Albanese added.

Brisbane Lord Mayor Adrian Schrinner said modeling showed that up to 20,000 homes in his city of more than 3 million people could experience some level of flooding.

A cyclone refuge center would be established at Brisbane’s show grounds for people who had nowhere else to shelter during the storm. Evacuation centers for longer-term stays would also be opened, Schrinner said.

Schools and hospital operating theaters to close Queensland Premier David Crisafulli said boats moored in the region would not be allowed to move without the permission of the Brisbane harbor master from Wednesday afternoon due to the cyclone danger.

From Thursday, schools will be closed, hospitals will not carry out non-urgent surgeries and public transport will not run in the affected area, he said.

Crisafulli urged the public to prepare their homes and plan evacuation routes. He said 68 people had been evacuated from South Stradbroke Island, which lies off the coast between Brisbane and Gold Coast, on Tuesday night and evacuations continued Wednesday.

“This is a very rare event for southeast Queensland, I acknowledge that, but I’m asking Queenslanders to take it seriously and I want you to know that we are taking it seriously,” Crisafulli said.