The Saudi Music Commission has announced that the Kingdom will host the K-CON festival for the second time on October 6-7 at Mohammed Abdo Arena in Riyadh Boulevard City.
The two-day festival will showcase the participation of 14 Korean bands, presenting a global music concert that celebrates a diverse range of Korean cultural creations. In addition to the musical performances, there will be an accompanying exhibition dedicated to Korean culture.
Originating in 2012, the K-CON festival has grown into one of the largest Korean cultural festivals, having been hosted by eight cities on four continents in recent years, attracting a substantial audience of over a million visitors. The festival encompasses various aspects of Korean culture, including music, fashion, cuisine, beverages, and films.
It will also feature an exhibition introducing Saudi and international audiences to Korean culture, as well as a dedicated area for the sale of Korean products.
The decision to host this global event in the Kingdom aligns with an agreement previously established between the Ministry of Culture and the Korean CJ company. It reflects the ministry's commitment to promoting international cultural exchange, in line with its strategic objectives aligned with Saudi Vision 2030.
The initiative underscores the ministry's efforts to attract leading international festivals and events to the Kingdom while furthering Saudi contributions to arts and culture.