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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA

Saudi Arabia’s leading national real estate developer and PIF-funded giga-project, has announced a significant step in its evolution toward becoming a multi-asset real estate developer: the rebranding of the iconic Riyadh Front as the all-new ROSHN Front.

ROSHN said a press release on the occasion that the rebranding emphasizes its dedication to creating holistic and sustainable communities that enrich the lives of those who reside, work and play there. The name change not only reflects the evolving vision of the destination, it also symbolizes a new era of development excellence that ROSHN is introducing to Riyadh.

The acquisition and rebranding of ROSHN Front marks the latest evolution in ROSHN’s strategy of building coast-to-coast in Saudi Arabia, expanding its range of operations to elevate the quality-of-life, and lead the region in innovation and disruptive technologies. This journey will transform ROSHN into a globally significant multi-asset-class developer and help fulfill the goals of Vision 2030, the press release said.

According to ROSHN’s Group CEO David Grover, "the metamorphosis of Riyadh Front to ROSHN Front is a cornerstone in ROSHN Group's evolution. This rebranding not only mirrors our deep-rooted commitment to redefining urban living in Saudi Arabia, it also cements our stance at the forefront of mixed-use community development.”

ROSHN Front comprises a mixed-use lifestyle retail and F&B destination, which welcomes over 10 million visitors annually, and a commercial district that features world-class modal workspaces.

Features of the development include 1 km of walking promenades and green spaces, and state-of-the-art facilities such as a fitness center, a four-star hotel and meeting rooms, as well as conference halls.

The mixed-use assets of ROSHN Front will complement the array of amenities being developed by ROSHN at its adjoining flagship SEDRA community in Riyadh.

Residents of SEDRA, the first phase of which was launched in October 2021, benefit from a combination of features that are unique in the market, including a design that blends traditional architectural styles with cutting-edge technology, a network of green and open spaces, pedestrian-friendly "living streets", long-term maintenance and management frameworks, and walkable access to a range of health, education, retail, entertainment and sports facilities.

In October 2022, ROSHN launched the sale of the second phase of its flagship SEDRA development, which added 2,171 homes to Riyadh’s most sought-after development; the release of the third and fourth phases will follow.

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D-Day Veterans Return to Normandy to Mark 81st Anniversary of Landings

Military aircraft perform a flyover during a memorial ceremony marking the 81st anniversary of the World War II D-Day Allied landings in Normandy, at the American Cemetery in Colleville-sur-Mer, north-western France, on June 6, 2025. (AFP)
Military aircraft perform a flyover during a memorial ceremony marking the 81st anniversary of the World War II D-Day Allied landings in Normandy, at the American Cemetery in Colleville-sur-Mer, north-western France, on June 6, 2025. (AFP)
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D-Day Veterans Return to Normandy to Mark 81st Anniversary of Landings

Military aircraft perform a flyover during a memorial ceremony marking the 81st anniversary of the World War II D-Day Allied landings in Normandy, at the American Cemetery in Colleville-sur-Mer, north-western France, on June 6, 2025. (AFP)
Military aircraft perform a flyover during a memorial ceremony marking the 81st anniversary of the World War II D-Day Allied landings in Normandy, at the American Cemetery in Colleville-sur-Mer, north-western France, on June 6, 2025. (AFP)

Veterans gathered Friday in Normandy to mark the 81st anniversary of the D-Day landings — a pivotal moment of World War II that eventually led to the collapse of Adolf Hitler's regime.

Along the coastline and near the D-Day landing beaches, tens of thousands of onlookers attended the commemorations, which included parachute jumps, flyovers, remembrance ceremonies, parades, and historical reenactments.

Many were there to cheer the ever-dwindling number of surviving veterans in their late 90s and older. All remembered the thousands who died.

Harold Terens, a 101-year-old US veteran who last year married his 96-year-old sweetheart near the D-Day beaches, was back in Normandy.

"Freedom is everything," he said. "I pray for freedom for the whole world. For the war to end in Ukraine, and Russia, and Sudan and Gaza. I think war is disgusting. Absolutely disgusting."

Terens enlisted in 1942 and shipped to Great Britain the following year, attached to a four-pilot P-47 Thunderbolt fighter squadron as their radio repair technician. On D-Day, Terens helped repair planes returning from France so they could rejoin the battle.

US Defense Secretary Pete Hegseth commemorated the anniversary of the D-Day landings, in which American soldiers played a leading role, with veterans at the American Cemetery overlooking the shore in the village of Colleville-sur-Mer.

French Minister for the Armed Forces Sébastien Lecornu told Hegseth that France knows what it owes to its American allies and the veterans who helped free Europe from the Nazis.

"We don’t forget that our oldest allies were there in this grave moment of our history. I say it with deep respect in front of you, veterans, who incarnate this unique friendship between our two countries," he said.

Hegseth said France and the United States should be prepared to fight if danger arises again, and that "good men are still needed to stand up."

"Today the United States and France again rally together to confront such threats," he said, without mentioning a specific enemy. "Because we strive for peace, we must prepare for war and hopefully deter it."

The June 6, 1944, D-Day invasion of Nazi-occupied France used the largest-ever armada of ships, troops, planes and vehicles to breach Hitler’s defenses in western Europe. A total of 4,414 Allied troops were killed on D-Day itself.

In the ensuing Battle of Normandy, 73,000 Allied forces were killed and 153,000 wounded. The battle — and especially Allied bombings of French villages and cities — killed around 20,000 French civilians between June and August 1944.

The exact number of German casualties is unknown, but historians estimate between 4,000 and 9,000 men were killed, wounded or missing during the D-Day invasion alone.

Nearly 160,000 Allied troops landed on D-Day.

Of those, 73,000 were from the US and 83,000 from Britain and Canada. Forces from several other countries were also involved, including French troops fighting with Gen. Charles de Gaulle. The Allies faced around 50,000 German forces.

More than 2 million Allied soldiers, sailors, pilots, medics and other people from a dozen countries were involved in the overall Operation Overlord, the battle to wrest western France from Nazi control that started on D-Day.