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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
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Riyadh Front is Rebranded as ROSHN Front

ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA
ROSHN said the rebranding emphasizes its dedication to creating holistic and sustainable communities. SPA

Saudi Arabia’s leading national real estate developer and PIF-funded giga-project, has announced a significant step in its evolution toward becoming a multi-asset real estate developer: the rebranding of the iconic Riyadh Front as the all-new ROSHN Front.

ROSHN said a press release on the occasion that the rebranding emphasizes its dedication to creating holistic and sustainable communities that enrich the lives of those who reside, work and play there. The name change not only reflects the evolving vision of the destination, it also symbolizes a new era of development excellence that ROSHN is introducing to Riyadh.

The acquisition and rebranding of ROSHN Front marks the latest evolution in ROSHN’s strategy of building coast-to-coast in Saudi Arabia, expanding its range of operations to elevate the quality-of-life, and lead the region in innovation and disruptive technologies. This journey will transform ROSHN into a globally significant multi-asset-class developer and help fulfill the goals of Vision 2030, the press release said.

According to ROSHN’s Group CEO David Grover, "the metamorphosis of Riyadh Front to ROSHN Front is a cornerstone in ROSHN Group's evolution. This rebranding not only mirrors our deep-rooted commitment to redefining urban living in Saudi Arabia, it also cements our stance at the forefront of mixed-use community development.”

ROSHN Front comprises a mixed-use lifestyle retail and F&B destination, which welcomes over 10 million visitors annually, and a commercial district that features world-class modal workspaces.

Features of the development include 1 km of walking promenades and green spaces, and state-of-the-art facilities such as a fitness center, a four-star hotel and meeting rooms, as well as conference halls.

The mixed-use assets of ROSHN Front will complement the array of amenities being developed by ROSHN at its adjoining flagship SEDRA community in Riyadh.

Residents of SEDRA, the first phase of which was launched in October 2021, benefit from a combination of features that are unique in the market, including a design that blends traditional architectural styles with cutting-edge technology, a network of green and open spaces, pedestrian-friendly "living streets", long-term maintenance and management frameworks, and walkable access to a range of health, education, retail, entertainment and sports facilities.

In October 2022, ROSHN launched the sale of the second phase of its flagship SEDRA development, which added 2,171 homes to Riyadh’s most sought-after development; the release of the third and fourth phases will follow.

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The World's Rivers Faced the Driest Year in Three Decades in 2023

People visit Silver Sands Beach at the Great Salt Lake in Salt Lake City, Utah, on September 10, 2024. (Photo by Frederic J. BROWN / AFP)
People visit Silver Sands Beach at the Great Salt Lake in Salt Lake City, Utah, on September 10, 2024. (Photo by Frederic J. BROWN / AFP)
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The World's Rivers Faced the Driest Year in Three Decades in 2023

People visit Silver Sands Beach at the Great Salt Lake in Salt Lake City, Utah, on September 10, 2024. (Photo by Frederic J. BROWN / AFP)
People visit Silver Sands Beach at the Great Salt Lake in Salt Lake City, Utah, on September 10, 2024. (Photo by Frederic J. BROWN / AFP)

The UN weather agency is reporting that 2023 was the driest year in more than three decades for the world's rivers, as the record-hot year underpinned a drying up of water flows and contributed to prolonged droughts in some places.
The World Meteorological Organization also says glaciers that feed rivers in many countries suffered the largest loss of mass in the last five decades, warning that ice melt can threaten long-term water security for millions of people globally.
“Water is the canary in the coalmine of climate change. We receive distress signals in the form of increasingly extreme rainfall, floods and droughts which wreak a heavy toll on lives, ecosystems and economies," said WMO Secretary-General Celeste Saulo, releasing the report on Monday.
She said rising temperatures had in part led the hydrological cycle to become “more erratic and unpredictable” in ways that can produce “either too much or too little water” through both droughts and floods.
The weather agency, citing figures from UN Water, says some 3.6 billion people face inadequate access to water for at least one month a year — and that figure is expected to rise to 5 billion by 2050.
The world faced the hottest year on record in 2023, and the summer of this year was also the hottest summer ever — raising warning signs for a possible new annual record in 2024.
“In the (last) 33 years of data, we had never such a large area around the world which was under such dry conditions,” said Stefan Uhlenbrook, director of hydrology, water and cryosphere at WMO.
WMO called for improvements in data collection and sharing to help clear up the real picture for water resources and help countries and communities take action in response.
The report said the southern United States, Central America and South American countries Argentina, Brazil, Peru and Uruguay faced widespread drought conditions and “the lowest water levels ever observed in Amazon and in Lake Titicaca,” on the border between Peru and Bolivia.